Integration of rural industry and tourism Deep integration of agricultural industry and tourism

1. Deep integration of agriculture, industry and tourism

People’s living standards are getting higher and higher. Many people want to go out and have fun during holidays or Golden Week, which also leads to It has promoted the development of cultural tourism industry in many places in my country. In recent years, the cultural tourism industry has been in the ascendant.

Many cultural tourism industries have developed very well and have also promoted local development. In particular, many rural tourism have driven many farmers to become rich.

However, in order to create cultural tourism, many places have blindly embarked on this project. Early publicity and planning were not done well, causing the project to stall. Even if tourist areas are built in some places, few people go there.

The first thing that stands out in tourism is culture. Let S say that in your local area, although the scenery is beautiful, if someone goes there, they will not be able to feel the local culture, customs, and even some good feelings. Therefore, many people will not give you a good local reputation after they come back, and the local tourism industry will become worse and worse.

So, how can we have our own cultural characteristics? From the local food, customs, agriculture, and even some ethnic characteristics, you can add some cultural color to it, so that tourists can feel the local customs and cultural connotations. Only in this way can the tourist area become better and better and truly drive local economic development.

Therefore, using cultural tourism projects to promote local development is a feasible project. The key is how to add cultural connotation to it. How to make people who come to play have their own feelings?

2. New industrialization of agriculture, modernization of tourism and industrialization

Answer, what are the contents of Guizhou’s four new and four modernizations in 2021?

Guizhou’s “four innovations” mean that in the new era, the development of the western region is innovative, towns and villages must truly open up new prospects, digital economic strategies are implemented, and civilization construction achieves new achievements. The four modernizations refer to new industrialization, new urbanization, agricultural modernization, and tourism industrialization. These are the four new and four modernizations of Guizhou. Goals and plans.

3. Integration of agriculture and tourism

As we all know, agriculture in the broad sense refers to five industrial forms including planting, forestry, animal husbandry, fishery and sideline industries; in the narrow sense, agriculture Agriculture refers to cultivation, including the production of food crops, cash crops, feed crops and green manure.

From the perspective of mutual relations, first from the perspective of agriculture: Agriculture can be said to have opened up a new battlefield for the tourism industry. The vast countryside can make the tourism industry have great potential; at the same time, the introduction of rural tourism can enhance The vitality of the agricultural industry makes agriculture more productive. Secondly, from the perspective of rural areas: while rural areas provide labor for the tourism industry, tourism increases agricultural income and employment through various channels; thirdly, from the perspective of farmers, farmers’ rural tourism provides space for tourism development. Urban tourism is not limited to scenic spots, scenic spots, and cities. At the same time, driven by tourism, farmers can also feel the convenience brought by rural beautification, the rural environment has been improved, and the ecology has become more livable.

From 2010 to 2010, Qianxinan Prefecture’s priority is to accelerate new industrialization around new technologies, new industries, new formats, and new models for high-quality economic development; it will pay close attention to new urbanization and comprehensively implement the city-driven strategy , accelerate the promotion of people-centered urbanization, continuously enhance the urban population carrying capacity, domestic demand driving force and development competitiveness; adhere to culture and tourism to accelerate the industrialization of the tourism industry. Seize the lead, strengthen the brand, promote the adjustment of the agricultural industry structure, and promote agricultural modernization.

4. Agricultural modernization, new urbanization, industrialization, and tourism industrialization

Rural tourism is a new attempt to extend modern tourism to traditional agriculture. Through the promotion of tourism, ecological agriculture and eco-tourism are organically combined, which is a new industrial form.

China's rural tourism began in the 1980s and has now entered a stage of comprehensive development. In 2008, the country's U.S. rural tourism received more than 400 million tourists, and rural tourism revenue exceeded 60 billion yuan. Rural tourism plays an important role in promoting the adjustment of rural industrial structure, increasing farmers' income, and promoting rural economic development

5. Integrated development of agriculture, industry, and tourism

In accordance with national standards, Leisure and sightseeing activities belong to the entertainment industry in the tertiary industry.

Leisure and sightseeing activities refer to leisure and sightseeing activities aimed at production and service fields such as agriculture, forestry, animal husbandry, fishery, and manufacturing. Including: agricultural planting, picking and sightseeing, farming experience activities; animal breeding and sightseeing activities; recreational fishery activities such as fishing, fishing, baiting, and viewing; manufacturing production and sightseeing activities; and other leisure and sightseeing activities.

6. Integrated development of leisure agriculture and tourism industry

Agricultural tourism is a new form of agricultural management that combines agriculture and tourism and uses agricultural landscape and rural space to attract tourists, namely The tourism industry that develops tourism products based on a wide range of agricultural resources such as agriculture, forestry, animal husbandry, and sideline fishery and provides special services to tourists is also called sightseeing agriculture, sightseeing agriculture, rural tourism, etc.

According to the "National Industrial and Agricultural Tourism Demonstration Point Inspection Standards (Trial)" issued by the National Tourism Administration in 2002, the so-called agricultural tourism refers to the agricultural production process, rural landscape, farmers' labor and life scenes as the main sights point.

:7. Integration of agriculture and tourism

1. Leisure agriculture is a new industry developed on the basis of traditional agriculture that integrates production, life and ecology. According to practical experience, the three students should do ecology first, then production, and then life. On the contrary, there will be problems of large investment, waste and low efficiency.

2. Leisure agriculture is an emerging industry that organically combines agricultural production and operation activities with tourism and leisure activities. Leisure agriculture is also creative agriculture, achieving industrialization and branding through production, processing and services. Recreational farming combines agriculture and tourism. The first is to have the cultural connotation of the agricultural industry; the second is to integrate the development of primary, secondary and tertiary industries; the third is to build a platform integration for the park. Tourism can be done from five aspects: first, it must have a clear difference; second, it must arouse discussion; third, it must be remembered; fourth, it must have artistic elements; fifth, it must be easy to do and allow people to experience it.

3. Leisure agriculture is an agricultural management model that combines the primary, secondary and tertiary industries in rural areas, so some experts call it the six major industries. The leisure agricultural park not only has the primary industry (agriculture and breeding), but also the secondary industry (agricultural product processing industry) and the tertiary industry (leisure service industry). In this way, 123=6, 1X2X3=6, leisure agriculture is called the six major industries. In the development of six major industries, the primary, secondary and tertiary industries are the basic points, the second industry is the focus, and the tertiary industry is the highlight. Therefore, leisure agriculture must adhere to agriculture as the basis, vigorously develop the processing and production of agricultural and sideline products, and make leisure experience activities vivid and colorful.

:8. Development trend of deep integration of agriculture, industry and tourism

1. Digital development trend

In 2021, China’s second stage, it will no longer It is a slogan to promote the integration of rural industry and information technology and develop digital agriculture and smart agriculture.

The "Notice on Publishing the List of National Digital Rural Pilot Areas" has announced the first batch of national digital rural pilot area lists and put forward specific requirements for organizing the pilot work.

The digitalization of agriculture means that agriculture will be further intensive and refined in the following three aspects: agricultural production is highly specialized, large-scale, and entrepreneurial; the agricultural production system is gradually improved; education, scientific research, Popularization requires reform. Trinity way.

Specifically, agriculture depends mostly on weather, and planting time depends mostly on past experience. For a large number of agricultural practitioners, judgments are based on experience, which makes farming full of uncertainty. Digital and intelligent agriculture exist to reduce this uncertainty.

For example, DingTalk digital management can play a systematic and standardized role in agricultural management departments, greatly reducing communication costs and speeding up work efficiency.

For example, when designing a farm plan, the details

Global economic laws show that when the per capita GDP of a country or region reaches 5,000 US dollars, residents’ consumption begins to shift from subsistence to enjoyment. This transformation provides the best opportunities and development soil for the modernization, industrialization and branding of China's agriculture in the new era.

There is no doubt that branding is the most important trend in improving the value chain of agricultural products, and brand building in various provinces, cities and counties is in full swing.

Ningxia wolfberry, Jilin rice, Hunan tea oil, Shouguang vegetables, Xuyi lobster, Hengxian jasmine, Menghai Pu'er tea, Rongxian Shatian pomelo, Xing'an League rice, Yichuan millet, Ulanqab potatoes, Yanchitan sheep, Luochuan apples, etc. All have emerged in recent years.

3. Integrated development trend

From the perspective of industry depth, modern agriculture is not only the planting and breeding of the primary industry, the processing of food raw materials in the secondary industry, from the fields to the kitchen table The fast-moving food industry also includes leisure and tourism, parent-child activities, health care, and creative culture in the tertiary industry.

The integration of primary, secondary and tertiary industries means that the entire industrial chain or industrial chain has more added value. Some are engaged in breeding, some are engaged in processing, some are engaged in sales services, and some are engaged in the tertiary industry. Sightseeing, leisure, elderly care, picking, parent-child and cultural tourism transform agriculture, which was originally the primary industry, into a comprehensive industry, which can increase the value of agricultural products and increase the income of farmers and agricultural enterprises.

It is not necessary to list examples in this section. Most farmers are moving towards resource integration, but some are still consolidating the first stage, and some have already advanced to the level of integration of the three industries. How to do it well is another matter, but resource integration is already overwhelming.

4. Development trend of cold chain

The low-temperature environment created for preservation may provide an opportunity for the virus to survive, so the cold chain has become the focus of the epidemic.

At the same time, the development of the quantity and quality of fresh agricultural products is inseparable from the advanced, precise and high-quality development of the cold chain. However, as far as the current cold chain development is concerned, there is a large number but lack of systematic management, and there is a certain gap with foreign technical levels.

From the perspective of cold chain logistics in European and American countries, in addition to having good policies to provide dividends, the most important thing is to apply technology to the construction system of cold chain logistics, such as informatization, intelligence, and automation. Refrigeration, automatic sorting, GPS technology, vacuum pre-cooling or ice pre-cooling technology, etc. Thereby improving the overall efficiency of the cold chain and the freshness and safety of the products.

They will directly contract perishable agricultural products to outstanding cold chain companies in the industry for custody, thereby professionalizing the transportation project, ensuring the freshness and food safety of agricultural products, and reducing costs at the same time.

How to narrow the gap in cold chain technology and level of agricultural products between China and foreign countries and how to improve it will be a problem that must be solved in the future and will also become a key link in the development of agricultural products. Therefore, the development of cold chain systems is its future development trend.

5. Development trend of customization

Customization exists in all walks of life, except agriculture, which is in full swing.

Customized agriculture uses green organic agricultural products as the carrier and uses the membership system to expand users. This is an agricultural model that meets new needs. Its selling point is not only agricultural products, but also attracts urban people to experience, visit and consume. It is deeply integrated with tourism, elderly care, culture and other industries to promote rural revitalization.

The core points include:

1. Urban consumers become members of small and medium-sized agricultural enterprises.

2. Small and medium-sized agricultural enterprises shall produce and distribute agricultural and sideline products on time according to the agreement.

3. The combination of agriculture and tourism. Members can come to the farm regularly to experience farming life, both as consumers and producers.

To put it simply, it means breaking the traditional consumption model of the past. What I have, I will sell; what you sell, what you consume has passed, pull supply chain o

9. Tourism industrialization, agricultural modernization

Agricultural industry integration not only covers The production process of primary agricultural products also includes food processing, fertilizer production, circulation, sales, information services and other processes. On this basis, a chain integrating production, processing, sales and service emerged at the historic moment.

Building a modern industrial system focusing on the cross-integration of agriculture and secondary and tertiary industries has gradually been regarded as an important strategic path to achieve the goal of comprehensive moderate prosperity. It has also become an important strategic path to accelerate the transformation of agricultural development methods and promote the agricultural supply-side structure. It is an important starting point for reform and implementation of rural revitalization strategy.

In fact, driven by industrial transformation and upgrading, the boundaries between industries are blurring, showing a trend of integrated development. In addition, competition in the global agricultural product market is becoming increasingly fierce, and traditional agriculture is gradually showing new vitality. However, new types of agriculture such as ecological agriculture, information agriculture, factory farming, tourism and leisure agriculture are gradually emerging in developed agricultural countries, thereby continuously increasing the added value of agricultural products and enhancing the market competitiveness of agricultural products.

1. The current situation of the integration of agriculture and tourism

At present, the integrated development of my country's primary, secondary and tertiary industries has continued to make progress in rural China, the agricultural industry chain has continued to extend, and the multi-functionality of agriculture has continued China's economic development has entered a new normal, and agricultural development has entered a new stage. Developing leisure agriculture and rural tourism and promoting the deep integration of agriculture and tourism are powerful driving forces for promoting agricultural transformation and upgrading and realizing agricultural modernization.

Of course, the problems existing in the process of exploring the integration of agriculture and tourism cannot be ignored. China's rural industrial integration development is generally in its initial stage, with low levels of industrial integration development, short industrial integration chains, low added value, loose interest connections, and single cooperation methods. The supply of land, talent, and capital is insufficient. For example, according to regulations of the Ministry of Land and Resources, all types of farms relying on agriculture need to be managed as construction land. Many rural industrial integration development projects are difficult to implement normally. Rural financial products are extremely limited. Farmland and various facilities cannot be mortgaged. Borrowing and financing are difficult, and it is difficult to expand the scale. Moreover, rural industrial integration in most areas lacks professional talents and comprehensive talents. The driving ability of industrial integration entities is weak, and there are few powerful new operating entities. Some new business entities have a single structure, extensive management, and weak operating capabilities. Some business entities have insufficient innovation capabilities and lack of services in promoting regional standardization and brand building.

Second, the integrated development model of agriculture and tourism

1. Garden agricultural tourism model

That is, based on rural pastoral landscape, agricultural production activities, and specialty agricultural products As tourist attractions, develop agricultural tourism, fruit tourism, flower tourism, fishery tourism, animal husbandry tourism and other unique theme tourism activities to meet the psychological needs of tourists to experience agriculture and return to nature.

Rural agricultural tourism mainly includes rural agricultural tourism, garden sightseeing tours, agricultural technology tours and farming experience tours.

2. Folk tourism model.

That is, using rural customs and folk culture as tourist attractions, fully highlighting the characteristics of farming culture, local culture, and folk culture, and developing agricultural exhibitions, folk skills, seasonal folk customs, festivals, folk songs and dances and other tourism activities . Increase the cultural connotation of rural tourism.

The most typical one is the Water Splashing Festival of the Dai people. The Water Splashing Festival not only includes splashing water, but also has many other contents, such as cultural performances, packet throwing and other activities. Packet loss is a special game played by unmarried Dai people. Grouping lost

Take ancient village and town house buildings and new rural model as tourist attractions to develop tourism.

For example, Sangua Commune, located in Chaohu Economic Development Zone, Hefei City, Anhui Province, focuses on building a Pumpkin Nong Special E-commerce Village, a Winter Melon Folk Culture Village, a Watermelon B&B Food Village, and an Impression Bantang Resort based on one village, one product and one household, one product. More than a thousand kinds of high-quality agricultural products in four series: tea, spring, agricultural products and culture, building various product bases, and promoting the industrial development of agricultural products through various professional cooperatives. Allowing villagers to sell products across the country without leaving home, Sangua Commune will be formed, focusing on agricultural specialty products, production and processing, e-commerce logistics, catering and accommodation, and leisure tourism, and integrating development of the three industries.

4. Leisure and vacation travel mode.

Relying on the natural and beautiful rural scenery, comfortable and pleasant fresh climate, unique geothermal hot springs, environmentally friendly and ecological green spaces, and combined with the surrounding pastoral landscape and folk culture, some leisure and entertainment facilities will be built to provide tourists with rest, Vacation, entertainment, catering, fitness and other services. For example, Zhanjiang Charcoal Therapy Leisure Villa is located in Longtou Mo Village, Botou District, on the east coast of Zhanjiang City. It is divided into six functional areas: Charcoal Music Area, Tourism Area, Tourist Catering Area, Charcoal Barbecue Area, Fishing Area, and Charcoal Culture Exhibition Area. Tanli Leisure Villa mainly uses the far-infrared rays, negative ions and pure oxygen heat energy left during the high-temperature burning of charcoal in the charcoal kiln to produce beneficial physical effects on the human body, stimulate the skin to sweat, and promote the metabolism of the human body and cells.

5. Tourism model of popular science education

Use aerospace agricultural science education bases, agricultural sightseeing parks, agricultural science and technology ecological parks, agricultural product exhibition halls, agricultural expo parks or museums to provide tourists with Tourism activities to understand agricultural history, learn agricultural technology, and increase agricultural knowledge. For example, the Garden of Eden in the UK, where plants show the characteristics of scientific research and education, builds an isolated human Eden through environmental regeneration.

6. Farmhouse tourism model

That is to say, farmers use their own gardens, their own agricultural products and the surrounding rural scenery and natural attractions to attract tourists to eat and drink at low prices. Travel activities such as accommodation, play, transportation, entertainment, and shopping.

7. Return to the natural tourism model.

Use the beautiful natural landscapes, strange landscapes, green forests, calm lakes, and developed viewing mountains in the countryside to carry out tourism activities such as sightseeing, mountain climbing, forest bathing, skiing, and water skiing, allowing tourists to experience Nature, close to nature, return to nature.

The integration of primary and secondary industries means the integration of agricultural production, processing, sales and services. Integration is closely related, interdependent and mutually reinforcing.

The reason why we advocate and promote the integration of primary, secondary and tertiary industries is because this integration has many benefits. People generally focus on the interests of farmers and producers. It is generally believed that the value of agricultural raw materials obtained by only engaging in agricultural production is relatively low.

If the raw materials of agricultural products are processed, the value can be greatly increased, several times or even more; the sales and service process of agricultural products can also achieve value-added. Through the integration of primary, secondary and tertiary industries, farmers can participate in this value-added distribution and thereby increase their income.

In China, the integration of primary, secondary and tertiary industries plays an important role in solving the connection between the production of small farmers and the needs of the large market, allowing thousands of small-scale producers to better Meet processor (and consumer) product requirements.

These requirements relate to variety, quantity, quality, specification, brand and safety. The integration of primary and secondary industries benefits producers, processors and consumers.

Producers can grow well, sell well, and sell well; processors can get requests