How to treat the composition of network celebrity phenomenon

In mass communication activities, the needs of the audience are spiritual needs and information needs, so there will be different choices and understandings of the media and content. The audience is not only the "destination" of information dissemination, but also the "exhibitor" of communication effect, which is vivid.

The "1" movement must act on the psychology of the audience, and only by taking the psychology of the audience as an intermediary can it produce results. Admittedly, the place where "internet celebrities" go.

In addition to the subjective reasons of the parties themselves, the participation of the subject is also worthy of reflection. It is precisely because of their participation in various means and their praise or contempt, or affirmation or disdain, that they really formed the "network red man." Obviously, the phenomenon of "network celebrities" reflects the various psychology of the audience in the network age.

1. Peek into private psychology

Maslow believes that both humans and animals have the need to actively explore the environment. They are curious about their surroundings and fascinated by mysterious, unknown and unpredictable things. Everyone has some voyeurism, and there are fewer and fewer deep-seated spiritual exchanges between modern people, which causes psychological insecurity, so some people can vent their emotions by peeping at others.

Netizens are not only interested in the "bold and avant-garde" behavior of online celebrities, but also subconsciously have a prying desire. Muzimei, Zhu Yingqing Tong and the rogue Yan are all unscrupulous descriptions, close to hypocritical feelings and almost naked.

Lu's body pictures not only capture the sexual needs of some netizens, but also satisfy their desire for privacy.

2. Curiosity psychology

Curiosity can be understood as people are particularly fresh, very concerned and eager to know about things they don't know and have never touched. Modern network provides a growth platform for all kinds of new ideas and new things. because of it

With the convenience, rapidity and popularity of the Internet, people pay more and more attention to new things through the Internet. So, once online,

When something new appears, its click rate will soar, and the people or things people pay attention to will suddenly become popular and become famous overnight.

From Sister Furong posing in various so-called classic S-shaped poses to various brothers and sisters who have recently become popular, it is actually the curiosity of the audience. But these people suddenly became inexplicably popular, not because of their strength, which doomed their popularity career not to last long. Once people lose curiosity about them, they will become history.

3. Conformity psychology

Conformity psychology refers to the individual's perception, judgment and understanding, which is influenced by the behavior of the outside crowd and conforms to the behavior of public opinion or most people. This is a common psychological phenomenon of most individuals.

No matter whether netizens support or oppose these online stars, they can't do without the herd mentality, and each of us has the herd mentality. Whether it's rascal Cai, Sister Furong, Brother Sharp or Sister Feng, you may not have feelings for them or even know them. You can always listen to the people around you, so you pay attention to them deliberately. You might as well search "First Intimate Contact" on the Internet, download some photos of Sister Furong to "appreciate", read the story of "Brother Sharp" and listen to the shocking words of "Sister Feng". With the soaring click-through rate, these people are becoming more and more popular. Others are talking about them, so you should also talk about them, lest others say that you are out of date and ignorant; People say "Sister Fairy" is beautiful, and you also say that she is beautiful, lest others say that you have aesthetic problems; Everyone is cursing Muzimei, so you should scold her. Therefore, it is not difficult to see that, regardless of praise or disapproval, behind the rising click-through rate of "network celebrities" is the audience's herd mentality.

4. Psychology of entertainment first

This is an era of entertainment for all. In the fierce competition of modern industrialization, urbanization and market economy, people's daily life, work and study, including social interpersonal relationships, often show a state of tension and pressure. Therefore, they may feel anxious or take evasive actions. Therefore, they are eager to get physical and mental relaxation and psychological adjustment through the dissemination of some entertaining pictures and information in the media. Therefore, once an unusual person or interesting thing appears on the Internet, people will use them as entertainment materials. When people are physically and mentally exhausted after working all day, it is much more comfortable to pay attention to these recreational things than to international current affairs. Therefore, people's self-decompression psychology may become a star in a short time. Therefore, it is not difficult to see that the so-called spoof videos such as "a bloody case caused by a steamed bun" can instantly become popular on the Internet because some of these ideas really entertain tired people to a considerable extent, so Hugh can quickly become popular on the Internet; The parody of the new version of A Dream of Red Mansions is so popular because this kind of works seems to accept the new criticism of the audience's relaxed entertainment. Naturally, photos that spoof Xiao Pang's eyes are all over the Internet, which makes Xiao Pang inexplicably famous, which is almost influenced by the audience's entertainment-oriented psychology. It can be said that the audience's entertainment-oriented psychology is an important reason for the enduring spoof.

5. Boredom and emptiness

Emptiness and boredom are often manifested as spiritual emptiness, and they often feel absent-minded and don't know what to do or what to do. In 2009, in Baidu's "World of Warcraft" post bar, an empty post titled "Jia, your mother called you home for dinner" became popular in online forums in an approximate explosion way. In the following six hours, the click rate of this post was 390,000, and the number of replies exceeded 1.7 million. Most of the replies were "rt", meaning "ruti", which attracted 765,438+million hits and 300,000 replies the next day. This post is called "the miracle of the online world" because it has attracted the attention of a large number of netizens in such a short time. When it comes to real life, people always say "Your mother calls you for dinner" and "Calling you" is very popular among the younger generation.

Through online search engines, we can find that the most popular, top-ranked and high-click content is mostly related to boring topics.

Popular gimmicks, pranks, celebrity scandals, voyeurism, etc. The classic modeling of Sister Furong, the legend of Brother Sharp and the popularity of Feng's Lei language on the Internet actually directly reflect the boredom and emptiness of the audience. This kind of empty and lonely soul exudes a great desire for survival in the network, so empty and boring people are collectively addicted to it. As long as they are here, there must be some people and things on the internet that can become popular.

6. Collective unconsciousness

"Collective unconsciousness" is an analytical psychological term put forward by Swiss psychologist Jung, which refers to the universal spirit accumulated in the deepest psychological level by countless similar experiences with gene reservation. When "Sister Feng" and "Brother Sharp" first appeared on the Internet, netizens did not seriously verify their authenticity and objectivity, but followed the tone of this information publisher and spread like a virus in a short time.

The change of news value from fun to entertainment. Interest in the value of traditional news has become entertainment in the online world. At present, there are frequent videos, pictures and articles spoofing "Feng Jie" and "Brother Sharp" on the Internet. What's more, netizens found the detailed address of Brother Sharp and used Brother Sharp as a prop for taking a group photo. However, this behavior, which originated from the primitive impulse of netizens, was condoned by the website. Discrimination against vulnerable groups is actually an infringement, and the serious status of vulnerable groups such as "Brother Sharp" is not respected at all. This mentality of entertainment for the sake of entertainment deserves reflection. We should respect but not be superstitious about the audience's online news dissemination.

How to comment on the phenomenon of online celebrities and correctly view its composition, online celebrities must mention that Wu Juping, Zhang Lili and other "online celebrities" are not made, touched by porcelain, hyped and marketed, and are not people who pursue fame and fortune.

They become "network celebrities" by accident, but only by accident can they be more real; Only by not deliberately, can we see the height of personality.

Therefore, unlike "network celebrities" who generally focus on achieving fame, they are the moral chassis of our society's silent operation. They don't want to be famous but they are famous, but they are famous in China. They are real "network celebrities" and represent the core values of this era.

"The era we live in is a great era that inspires people to forge ahead, and the cause we are undertaking is a great cause that has never been seen before.

The value orientation of youth determines the value orientation of the whole society in the future.

A great era needs a correct value orientation, real "network celebrities" and people who can inspire us to become "network celebrities".

Adhere to beauty and be ourselves in the ordinary world, and we can all become "network celebrities".

Argument on how to treat the phenomenon of online celebrities In the Internet age, online celebrities have sprung up everywhere, and more and more people are eager to become online celebrities and are sought after by the audience.

When it comes to "network celebrities", many people's first reaction is young women who rely on looks, figure and money. They enjoy food, travel and life, and even a * * * has a blockbuster power on the Internet.

However, in these simple information release processes, there are * * * links to aggregate audiences.

Network communication is not face to face, and the distance between people has been widened in space. If you want to build a good relationship with the audience, you must get through the emotional buzz.

The scene lifestyle created by "network celebrities" who take the Yan value route on the network is the concrete ideal life picture of the audience. It is difficult for the audience to say no to the perfect scene displayed on the internet when they are dissatisfied with their own living conditions.

However, the audience attracted by this "network celebrity" will not have long-term "dependence". If "network celebrity" can't think of other ways to increase "stickiness", it will soon be robbed of attention resources by the new online celebrity.

There are also "network celebrities" who don't rely on the five senses to win, such as "papi sauce" and "Ai Keli Li". They plan video content by grasping network hotspots and voicing social phenomena, resonate with the general public and enhance their emotional distance from the audience.

Of course, there are also some online celebrities who quickly became popular through spoofing and team hype.

For example, the latest Tieling Xiaohui, Boss Mi, and Liu Jiaojiao in Aauto Quicker are all playing pranks in a chain, attracting fans by "smashing Land Rover" and "love triangle", thus enhancing their popularity and profiting from it.

Recently, a university was forced to offer the major of "network celebrity", which caused many netizens to question! ! What do friends think ~ "Internet celebrities" also have college majors! According to media reports, Zhejiang Yiwu Vocational and Technical College of Industry and Commerce has set up an "e-commerce network model class" similar to the "network celebrity" incubator, which trains students through professional and team training such as performance, body building, dance, catwalk and studio shooting.

At the same time, the school added "30 seconds 15 posture" in the final exam, saying that this is the minimum requirement for online celebrities to take pictures.

As soon as the news came out, it immediately attracted a hot discussion from netizens.

Most netizens said that although "online celebrities" are very popular now and their income is high, most of them have not created any value, and the students taught by this model may not be able to become "online celebrities".

Although online celebrities with positive energy appear from time to time on the Internet, for most netizens, the first thing that comes to mind when mentioning online celebrities is a snake face with thousands of people, a boring and funny neuropathy, and a worse "yellow anchor".

From the era of writing, graphics and text to the era of broadband, as a noisy bubble, the "network celebrities" created by the carnival of "ordinary people" are increasingly accompanied by negative energy, which should never be a normal career development path.

At the same time, "network celebrities" are famous for different reasons, some are accidental, some are artistic talents, and some are whimsical, but now they rely more on the Internet to enhance their fame and become an industry on a large scale. Whether this illusion of "red" can last is also worth a big question mark.

People used to say that "many people are red", but now in the eyes of some "network celebrities", it seems that "many people are red".

Based on this creed, they are extremely "red" and even dare to step on the red line of morality and law.

"Some webcast platforms spread pornographic and vulgar information and repeatedly challenged the bottom line of social morality. Some webcasting platforms have illegal and criminal activities such as gambling, which seriously damages the network environment and endangers social order.

"On July 27th, the Ministry of Public Security pointed out the problems existing in the current webcast platform at the meeting to rectify the webcast platform.

Therefore, I think we should improve the quality of online media. Internet is an important carrier for spreading excellent human culture and promoting positive energy.

Comprehensive use of legal, administrative, economic and industry self-discipline means to standardize the order of network information dissemination.

Resolutely curb the dissemination of illegal and harmful information on the Internet, and consolidate and expand the healthy and progressive mainstream public opinion.

First of all, improve your scientific and cultural cultivation and ideological and moral cultivation, understand the characteristics of online communication, and understand that you are responsible for what you say online.

Secondly, don't blindly pursue overnight fame.

Third, find your own bright spot and actively promote positive energy.

Internet celebrities are disseminators of the online world.

"Communicators are leaders in the communication process and play an important role in controlling the content, flow and direction of information and the response of recipients.

In order to promote the construction of network spiritual civilization, the information released by network celebrities should be positive and avoid falling into the stereotype of showing off wealth and beauty.

Ask for an argumentative essay about network celebrities, 800 words, and kneel for a new profession-network celebrities-in this era of overwhelming electronic products and network magic.

This group of people have funny skills, good looks and superior level.

They only need to send a message online every day, and it will attract the whole world to stop and watch.

With the mass base, there will be reading; With reading, there will be a large group of people with money to find them for endorsement, a series of money transactions.

Internet celebrities have rich, famous and glamorous careers.

So many people want to enter this industry, so they do not hesitate to hurt themselves to attract the attention of the world, even against morality and law.

Network celebrity, a new profession, represents the development of information network and the progress of the times.

However, there is no lower limit for blog attention to gain benefits, which makes the original glamorous career black.

This polluted online celebrity is not really needed in this era, and this online celebrity is destined to die out quickly in the online world.

Only network celebrities with positive energy, who can really bring laughter to netizens, are what this era really needs.

The content of online celebrities can be active participation in charity activities, or sports, or even just a cup of afternoon tea.

Instead of plastic surgery all day and showing off your wealth.

I wonder if anyone pays attention to these things that have no nutritional value. They are just jokes of the public after dinner and are not worth any promotion.

I support online celebrities with positive energy, and I want to praise them.

There is no lower limit for online celebrities, I just want to say: it is important to have a sense of shame.

I am a person who likes online celebrities. I like internet celebrities, which can bring us energy like papi sauce. I like online celebrities, which can bring us laughter like Ai Keli ... I like online celebrities, and I like online celebrities, which can make me feel worthwhile.

Even if you are on a tough level, you can't let others really appreciate and like you. So, what's the point of becoming an online celebrity? People should not only pursue profits and interests, but also pursue to be a happy self and a self they like.

Being what I like is the meaning of my life.

I'm not an internet celebrity, but I like who I really am.

...

Essays on "network celebrities" and "people who eat melons" Our generation of young people can never become "numb spectators" in Lu Xun's works, nor can we interpret "outsiders" in Camus's works. Now online information can explode instantly. For example, in the context of the Internet information age, we are often forced to accept such information, which also forces such an event to gradually evolve into an entertainment "farce" with the participation of the whole people.

Of course, there are also "smart people" who laugh at themselves and "mind their own business", which seems to reveal a profound philosophy.

This "out of the dust" philosophy is really marketable. At first glance, it seems to be a theory of "goodness", but in essence it is a "smart person" who holds this argument. This is the "numb bystander" written by Lu Xun and the "outsider" written by Camus.

Wang's divorce is definitely not a housework in the mouth of the people who eat melons, but has risen to a social public event, and its influence has far exceeded the scope of ordinary "housework". Artists themselves are careers in the spotlight, and their words and deeds will have a great impact on society. Their development process and results will have an impact on the social atmosphere and the construction of socialist core values, or show fairness and justice, or carry forward traditional virtues, or disturb people's hearts.

No one can be a "melon eater" for life.

Marx's view of universal connection usually refers to the interrelation, interdependence, mutual influence, interaction and mutual transformation between things or phenomena and internal factors of things.

We are more familiar with the "butterfly effect", and the connection between our human society is more common.

Everyone in society is connected, and no one can be independent of human society. In a sense, "melon eater" is a fallacy of "anti-universality and anti-intelligence", and no one in society is a real "melon eater".

Martin once said, "The greatest tragedy of social change that history will remember is not the noise of bad people but the silence of good people." Today, you are indifferent to other people's jokes, and there will always be hip-hop jokes tomorrow.

Of course, there is also an argument of "people who eat melons": time heals everything, and after a while, the storm will subside.

On the surface, it is true. Every public event will be hidden by time.

But this can only be hidden, and society will not be cured by time, but will only be chronically poisoned.

If the world is destroyed, people who eat melons will also become martyrs.

The theory of "people who eat melons" is undoubtedly digging their own graves, believing that they are round and good is actually a disaster.

The theory of "people who eat melons" goes against the good social atmosphere of advocating "fairness and justice" and is not conducive to building socialist core values.

China people have a chivalrous heart in their genes, which has been a powerful interpretation of "fairness and justice" for 5,000 years.

Everyone has the responsibility to defend Chinese traditional virtues.

Under the background of current socialist construction, building socialist core values requires spiritual support and firm determination. We young people should have our own attitude towards typical events that do not conform to the core values. We must not be confused and take care of ourselves, and become "numb spectators" and "outsiders in society".

Adhere to the position of family virtues, professional ethics, social morality and personal morality, and some things have to be "on the line".

We must never lose the "soul" of the Chinese national spirit. In public events, our generation of young people should think more and be more assertive, rather than "stand by".

The theory of "people who eat melons" is essentially a natural expression of human instinct. One is the most primitive expression of self-protection. Self-deprecating "people who eat melons" have no opinions and attitudes, avoiding the collision of social views, and are "people in traps", which is essentially the same as the ostrich burying sand.

This is also the reason why people who hold this argument call themselves "smart people", but after all, we are social people and we are still social people.

Just to "protect yourself" is not only a little social responsibility, but also a deep-seated manifestation of the selfishness of the "people who eat melons".

The second is to avoid thinking and be a firm practitioner of the philosophy of "lazy". The basic state of this kind of people who eat melons is "too lazy to think, eat, do, say and care", and they always say "it's none of my business".

Lack of concern for society, lack of correct and positive attitude towards life.

Not to mention the sense of social responsibility and historical responsibility.

Different from the theory of "people who eat melons", our generation of young people should express their views rationally, starting from a social atmosphere conducive to promoting "fairness and justice" and taking the construction of socialist core values as the fundamental point.

For example, in this incident, we neither supported Wang nor abused Ma Rong.

We need to be rational and think about the factors behind the incident. What we should support is family virtues, mutual trust and marital loyalty.

Support is "all parties take the right path."

No matter how events evolve and reverse, these views are eternal truths.

Don't comment and pester the event itself, but look at the essence through the event and promote social integrity through the event.

Be a warm-blooded young man with thoughts, attitudes and opinions.

You can not express, but you can't care, you can't gossip, but you can't think.

We can't retreat from ideological and public opinion positions. We are also no way back.

Write a composition that we know with the social phenomenon that scientists become online celebrity. Sister Furong is one of the network celebrities. There is no denying that Sister Furong has always been a hot topic in China. On this issue, people's opinions are quite different. Some people hold positive views. They say she brings a lot of fun to people. We should accept people like her. Some people hold pessimistic views. They say she is not good to young people. Some of her ideas are unhealthy. People like her should be criticized in our society. ....

What have Internet celebrities brought to this society? "Internet celebrities" have become a new thing in today's society. As a new thing, online celebrities cater to diverse social needs, especially the spiritual demands of the younger generation of netizens.

In the process of social development, some young people seek spiritual sustenance and psychological * * *, which makes network celebrities emerge as the times require.

The appearance of network celebrities reflects the emptiness of the current public spiritual life and has a noticeable impact on the network cultural ecology.

Why is it red without a net? In order to standardize this phenomenon, we must establish a healthy network environment, formulate laws and regulations, and reconstruct the network culture ecology.

It is strictly forbidden to block the dissemination of vulgar pornographic elements, raise the threshold of online communication, and resolutely hold the bottom line of online video and other content.

It should be supplemented by moral publicity and education.

Enhance the sense of responsibility of network practitioners, Internet operators, Internet service units and various websites, and strictly abide by the China Convention on Self-discipline of Internet Industry.

Increase publicity and education for netizens, improve their comprehensive quality, and let them understand that a person's real glory depends not on his face value and uniqueness, but on his own talent and cultural heritage! Finally, we should give full play to the supervisory role of the masses, implement the reward system for reporting, and regularly announce the acceptance and investigation to the public.

As a new thing, online celebrities are not useless.

Internet celebrities can spread positive energy to the public and should be strongly advocated. Only in this way can online celebrities be immortal.

...

The composition about natural phenomena is 400 words, in the fifth grade of primary school. Writing about natural phenomena is always mysterious. Its appearance sometimes brings people endless happiness, but sometimes it doesn't.

In spring, a breeze slowly blows over fields and mountains.

The light green grass woke up after a sleep in the ground, slowly sticking its head out of the ground, and the young trees sprouted and danced with the wind.

Birds fly happily in the sky and sing heartily.

The wind gently stroked my face, soft and comfortable.

Summer is coming, and the weather is always so sultry. People hope the wind will come soon.

But the wind has become very naughty and always plays hide-and-seek with people.

Finally, there was a little wind, and before I was happy, it ran away without a trace, and I couldn't find it anyway.

Hey, there's nothing I can do about it! In the coming autumn, the golden wind is coming.

It used the joy of harvest, magical colors, fresh air and a big brush to dye the leaves yellow and the fields and orchards golden yellow.

Everything turns golden, giving people a brand-new feeling, and the beautiful dance of the wind is even more pleasing to the eye.

Winter is coming, and the golden world has turned into a vast expanse of white.

The north wind blew unceremoniously. It is not as gentle and appropriate as the spring wind, but it comes quickly and fiercely, like a group of hungry tigers roaring from all directions.

It broke a bare branch.

In the north, it drives the children who are playing with snow home.

Pedestrians in the street are dressed like cotton bags, hunched back, bowed their heads and shrunk their necks, and trudged along.

Not many people go out, and everyone seems to be afraid of meeting the north wind again.

But I think the wind may not be intentional, it may be too impatient, and I look forward to welcoming a new spring as soon as possible! The mystery of the wind, although it sometimes brings some unhappiness, is also its charm.

Extended reading article ...

The color of spring The color of spring is really colorful. The sun is red, the sky is blue, the treetops are green, and the winter jasmine is yellow ... No wonder poets love to sing praises to spring, and painters love to describe it, because spring is all the beautiful fusion in the world, and all colors will always meet.

I wonder why these colorful colors choose spring to come to the earth. The spring rain is continuous and gentle. It moistens the earth, caresses it and whispers to it. When people are unconscious, they quietly merge into a river and accumulate into a deep pool.

Ah, it is the spring rain that brings green life to the pool.

Wind and rain always come together.

In early spring, the cold wind awakened everything. The treetops are green, the earth is green, and even the platforms of towering buildings are green.

In the Song Dynasty, Wang Anshi wrote a poem: "Spring breeze is green in Jiang Nanan.

"How nice it is! But is it more than "green"? Under the blowing of the wind, the wild flowers all over the mountains opened their eyes, one, two, one cluster, two clusters ... even joined together and merged into the sea.

People face this ocean of blue, red and yellow ... gorgeous colors, and their troubles are gone, and their listlessness is gone.

Thank the color of spring for giving us upward strength and confidence.

Look at the sky in spring.

Why is the sky colorful and dazzling? Ah, that's a kite flown by children.

Under the blue sky and white clouds, kites of various shapes are flying freely. What a refreshing sight! Spring belongs to children, and the sky belongs to children, but aren't they also trying to dress up spring and add its color? However, if you lean down and look closely, you will find that there are scattered yellow in the pleasing colors, which is the trace left by last winter.

You may sigh: "A fly in the ointment!" Yes, who will be in a good mood when looking at those few broken limbs and flagging grasses? However, you might as well cut off the yellow winter clothes, and you will find something more novel. It's green inside! It turns out that yellow grass is also gestating, gestating a better spring.

I finally understand why the colors in spring are so rich: it is the colored pens in the hands of Miss Chun who are waving diligently; It is naive children who dress naive; It is a grass that is silently bred and ignored by people.

People who enjoy the color of spring, what have you contributed to the color of spring? ...

Please indicate the source? How to treat the composition of network celebrity phenomenon