From demographic dividend to talent dividend, urban competition has entered the era of "talent+"

He who gets talent gets the world. Since last year, Xi, Chengdu, Wuhan, Zhengzhou, Changsha and other cities have made preferential policies, and the talent war has raged among second-tier cities in China for some time. Last week, Xi 'an used his killer weapon in the war of robbing people-released the Five-year Action Plan for Millions of College Students to Stay in Xi 'an for Employment and Entrepreneurship. Xi will take nine measures to retain talents after introducing new policies such as talents, household registration, employment and entrepreneurship.

If the competition of talents is ostensibly the competition of urban competitiveness, then its essence is the competition of talent system, business environment, industrial chain and urban comprehensive environment (including social environment and natural environment). Only in this way can we really attract and retain talents, let talents turn around the industry, and finally form a talent+strategy to enhance the competitiveness and influence of the city.

Three post-90s job hunting stories are going to stay in Xi 'an for the most concerned housing.

Xin Li, born in 1990, was born in Ankang, southern Shaanxi, and graduated from university for more than half a year. His parents wanted him to go back to his hometown for development, but seeing that Xi 'an's settlement conditions were so relaxed, he decided to go to Xi 'an for development. Recently, I went to many units with my resume, but I haven't found a suitable job at present. "It is not difficult to find an ordinary job, but it is difficult to find a satisfactory job. If you work in Xi 'an, you need to rent a house, and the cost of food and accommodation is relatively high. I hope the unit can pay five insurances and one gold. "

On the morning of 65438+ 10 13, the reporter came to the stadium in Shaanxi province. A job fair is being held, and people are very busy. Manager Wang, who is in charge of recruitment in a sales company, said, "It depends on whether you can bear hardships and are willing to pay."

Liu, born in 1990s, is a fresh graduate of a university in the southern suburbs of An 'nan, and works in a software research and development company. Submit resumes, interviews, etc ... When looking for a job, I run three recruitment sessions in the morning.

"From autumn to winter, I received several employment notices, and a good job is hard to find. There is still some confusion about where to go ... "Zhao, a graduate student, recently ran a job fair in the morning and changed his resume in front of the computer at night. She said that there have been several job opportunities recently, "I don't feel ideal and care about the housing problem."

Since the implementation of the new household registration policy for nine months, Xi has attracted more than 1.8 million talents.

A few days ago, the reporter saw from the migration map of North, Guangzhou and Shenzhen published by New Fortune magazine that many people fled first-tier cities and flowed to "new first-tier" cities with obvious advantages such as Chongqing, Hangzhou and Xi 'an. This has brought unprecedented "window of opportunity" to second-tier cities such as Xi, Chengdu and Wuhan.

20% discount for special talents and one-time subsidy for high-level talents; Optimize the preferential policies for spouse employment and children's enrollment of high-level talents ... 20171year, Xi' an set up a Committee to recruit talents and introduce talents, and introduced six measures of the "upgraded version" of the new talent policy, which was called the "upgraded version of the 23 new talent policies" by the media.

On June 65438+1October 10, a large-scale roving job fair was held in xidian university, and 360 employers provided 7732 high-quality jobs. The reporter got a summary of the participating units of the job fair and saw that the specific recruitment situation of each unit was different. At the scene, many foreign college students took the high-speed train to Xi to apply.

After introducing a series of new policies on attracting talents, household registration, employment and entrepreneurship, and living and entrepreneurship, Xi 'an proposed to let millions of college students stay in Xi 'an for employment and entrepreneurship in five years, and put forward a number of measures such as "thousands of college students enter the government and the management committee". According to the latest data, since Xi 'an's new talent policy, the net inflow of talents ranks fourth in the country; According to the latest statistics of Xi Public Security Bureau, as of June 30th, 165438+ new household registration policy has attracted186,000 talents to Xi.

16 Xi, Chengdu, Wuhan and other cities take turns to compete for talents.

Major cities in the talent war are constantly overweight ... The subsidies in various districts in Chengdu range from 6,000 yuan to 200,000 yuan, and Wuhan Talent University graduates are given a 20% discount on buying houses ... Recently, many cities have been constantly moving and frequently playing "big tricks".

The reporter found that at least 16 hot cities across the country have relaxed the restrictions on talents buying houses. In this "robbing people" war, hukou, housing and cash subsidies, and children's enrollment are all the highlights. For example, Hangzhou launched "housing subsidy+car subsidy"; The financial support of Fuzhou City is 6.5438+0.5 million yuan for each new doctoral student, and the employer helps to coordinate and solve the housing difficulties.

Many districts and counties in Xi 'an are competing for talents. 20 17, 12, in order to attract high-end talents, the new urban human resources and social security bureau invited doctoral students to visit and discuss, preached the new policy of talents in Xi, and devoted themselves to the construction of a "happy new city".

At the entrance of the talent market near the Second Ring Road in Annan, Manager Zhu, a staff member in charge of recruitment in a training school, said that with some large enterprises entering Angola one after another, a large number of highly educated and skilled talents were born. Compared with neighboring cities such as Zhengzhou, it has the advantages of low housing prices and living costs, low urban congestion index and short commuting time.

Qin Chuan, CEO of Baichuan Hunting, told reporters that there is indeed some demand for recruiting talents in Xi 'an Hunting Market recently. From the perspective of industry, the demand for cultural investment and cultural media industry is relatively intensive.

"It can be said that Xi 'an is attracting' sophisticated' talents with unprecedented strength, reform and innovation and service guarantee. "2 1 1 Sun Peng, the chief employment counselor of the school recruitment network, said in an interview that Xi's living cost is relatively low and his happiness is high.

Environment is hard power.

It is not only the social environment such as low prices, low housing prices, convenient travel, a thousand-year-old ancient capital and relatively perfect industries that attract talents, but also the natural environment. If there is too much smog and environmental pollution, it will also affect the enthusiasm of talents to enter the city.

The environment of talents is more precious than material treatment. Xi 'an's advantages are low prices, low housing prices and relatively perfect industries. However, compared with the southeast coastal cities, Xi 'an's natural environment is definitely at a disadvantage, and the recent smog weather has greatly reduced Xi 'an's attractiveness. Some people compare Silicon Valley to a tropical rain forest, which has sunshine, air and moisture for developing high-tech enterprises. Xi should make joint efforts in social environment and natural environment to attract more high-quality talents.

Observers believe that attracting talents cannot blindly attract high-end talents. Talents have different advantages and characteristics, and their enjoyment of society should be complementary. The core of environmental competition is "give the tiger a mountain and the monkey a tree". If it is a high-end talent, it will provide a platform for research. If they are ordinary talents, there will be room for development. The city should pay attention to comprehensiveness, balance and complementarity when attracting talents.

Lu Shanbing, dean of the Silk Road Research Institute of Northwest University, told reporters that talents are the foundation for the development and prosperity of regional social economy and culture. Because people can create more economic benefits and bring greater social benefits, it is not surprising to award money and houses, which is the basic affirmation and recognition of the value of talents.

It is more difficult to rob people and keep them. Xi needs to recruit talents and expand its industry.

In recent years, in order to attract talents to take root, many second-and third-tier cities have given preferential policies to highly educated talents in terms of housing, hukou, and entrepreneurial support, which has also been called a new round of "grabbing wars" by public opinion.

"It is not easy to rob people, and it is even harder to keep people. Some people quit their jobs and went back to their hometown, while others rushed to the examination room at night. Behind a job, it is often a family or even a life event. Everyone needs to make a rational career choice and life planning. Experts say that the focus of competition in major cities is actually high-end talents and think tanks. For individuals, no matter where they work, all kinds of expenses and family living costs are unavoidable topics. Nowadays, the pressure of urban life is increasing, and it is normal for talents to raise their salary.

Observers pointed out that it is more difficult to rob people than to keep them. The key to retaining talents is a complete industrial chain. Industry and talents are interdependent and mutually reinforcing. Industrial structure determines the structure of talent demand and produces "pulling effect"; Talent structure is the internal driving force of industrial upgrading, which produces "thrust effect", and the two complement each other. The talent policy and industrial policy are organically integrated to form a virtuous circle chain of "talent drive-industrial development-talent gathering". Only when the industries are matched can talents find a platform to display their talents and feel at ease.

Professor Zhang Hong, President of Shaanxi Economic Association, analyzed that the key to turn xi 'an into a highland of talents is to retain talents and renew ideas. It is advisable to encourage enterprises and institutions to complete through relevant indicators, and the government departments will give financial subsidies. The development of Xi 'an must first recruit talents and attract wisdom, strengthen industry, hard technology and soft environment.

From demographic dividend to talent dividend, urban competition has entered the era of "talent+"

Behind the competition for talents in major cities is actually the gradual weakening of the demographic dividend. In recent years, the proportion of elderly people in the population has increased significantly, while the proportion of young people in the population has decreased significantly, and the demographic dividend has gradually weakened. In the future, urban competition will change from demographic dividend to talent dividend, and urban competitiveness will fully enter the era of "talent+". It has talents, science and technology, internet, finance, manufacturing, light industry, tourism and so on. You can add. Without talent, nothing is possible.

Gao Suiyin, director of Shaanxi Senior Talents Office, analyzed that attracting talents, retaining talents and making good use of talents are the themes. "The key to future urban competition is the competition of talents. In the era of knowledge economy, attaching importance to talents means attaching importance to productivity and innovation. " Zhang Hong said that recruiting talents and attracting talents has become a new business card for the construction of Xi 'an, and talents can be gathered in four ways. First, establish a digital database of talents to understand what kind of talents are needed; The second is to build industrial chain, innovation chain and subject chain, and develop according to industrial clusters, innovation achievements and subject talents; Third, vigorously introduce talents with preferential policies; The fourth is to retain talents. There are many colleges and universities in Xi 'an, such as retaining 65438+ 10,000 undergraduate students every year.

"In the final analysis, urban competition is the competition for talents." Ying Shi, vice president of China Academy of Social Sciences, told reporters that both the "New Deal for Talents" and the "Urban Partner" plan are aimed at gathering talents and accumulating strength for urban development. Urban development must pool resources, introduce talents, research and develop technologies, and truly form productive forces. Attracting talents requires practical actions and sufficient attraction, especially for projects and enterprises that combine good policies with suitable positions to attract talents. Talent is the foundation of developing industry. For second-tier cities and new first-tier cities, only by grasping talents and resources can they have more competitive advantages and opportunities to widen the gap.