What are the online promotion channels?

Brand promotion is a problem that both large and small enterprises will encounter. If you want to do a good job in brand promotion, you can't ignore brand building on the Internet. The following are some suggestions on brand promotion on the Internet:

Online promotion method 1: official website promotion

In general, no matter how big or small the enterprise is, a official website will be built. Therefore, official website has become the most basic way to enter the Internet.

there are many ways to promote official website, including: bidding promotion, information flow, SEO promotion and so on.

Bidding promotion is to make keywords rank high through paid click, so that users can click on keywords to enter official website. This kind of promotion method usually has an investment advertising budget, and it requires professional people to operate the account, otherwise the input-output ratio will be difficult to control.

Information flow promotion is a popular promotion method at present. Information flow can obtain users' basic tags, and through these tags, people can be screened and promoted. Users are more accurate, which is similar to bidding. Professionals need to operate accounts and constantly optimize accounts to improve ROI.

SEO promotion is the so-called search engine optimization, which is a free promotion method. Only professional search engine optimization personnel need to operate the website to make relevant keywords rank naturally in search engines. Under normal circumstances, the time period used in this way will be very long. Some traditional industry bosses may not be able to persist in doing the Internet before waiting for the results.

Online promotion method 2: Soft-text promotion

Soft-text promotion is a popular promotion method on the Internet at present, which can be used not only for brand promotion, but also for brand public relations. This requires that the requirements for soft articles must be high, which can reflect the advantages and values of the brand to some extent. Through the distribution of content, it is sent to major media platforms and forums, so that users can have discussions, understand the brand and achieve the purpose of promotion.

this method is cost-effective, but it needs to be persisted for a long time.

online promotion mode 3: search engine products/word-of-mouth promotion

There are many Baidu products, such as Baidu Know, Baidu Library, Baidu Encyclopedia, etc. These Baidu products can also be used for brand promotion. For example, I am using Baidu Know for brand promotion now, and so can you.

The construction of Baidu Encyclopedia is relatively difficult, and it is not easy to do personally, because Baidu's review of Encyclopedia is strict, so it is not easy to do.

Baidu knows that it's easier to do, and the most important thing is to do the content well and answer the content with high quality.

Baidu library is similar to Baidu, so we should do a good job in the content.

Online promotion mode 4: self-media/WeChat promotion

In addition to the above three ways, brands can be promoted through the Internet, and there are also self-media; Wechat WeChat official account also belongs to a way of self-media, such as Baijiahao, good-looking videos and so on, which can all be called self-media.

the advantage of self-media push is that it relies on the algorithm of the platform to push accurate content, so that it will be very accurate to obtain customers; The only difficulty of this approach is that the content should be output continuously.

There are some methods such as community operation and fission. The premise of using these methods is that there must be a certain amount of traffic precipitation and the loyalty of users should be cultivated. As long as there are a certain number of loyal users, fission and community promotion will be easy.

Finally:

It's not easy to start a business. Good luck.