Planning Scheme of Mid-Autumn Festival Activities in Community

In order to ensure the high quality and level of activities, it is usually necessary to prepare an activity plan in advance, which is a written plan for specific activities to be carried out. What are the format and requirements of the activity plan? The following is the planning scheme of community Mid-Autumn Festival activities (selected 5 articles) that I have compiled for you, for reference only. Let's have a look.

Community Mid-Autumn Festival Planning Scheme 1 I. Purpose

1, with the influence of the seventh reading month in Shenzhen, increase the promotion of Beida Jade Bird in the community and increase the amount of consultation;

2. Promote word-of-mouth and enrollment through community activities.

Second, principles.

1, promoting the theme of Shenzhen Reading Month;

2. The theme of outdoor fixed-point consultation activities is closely related to the hot spots of the seventh reading month in Shenzhen;

Third, strategy.

1, relying on reading month activities, lowering the threshold for entering the community and improving the credibility of Beida Jade Bird;

2. The outdoor consultation in each central area is combined with community activities, mainly community activities.

3. Every time you enter a community, stick to the principle of thoroughness.

Fourth, time.

20xx September 21-65438+1October 3.

Verb (short for verb) is the theme of the activity.

There are bluebirds leading the way in Shushan —— Special activities of Shenzhen Reading Month.

Implementation plan of intransitive verbs

(1) Time range of community activities:

Monday to Friday: 15: 30-20: 00

Saturday to Sunday: 10: 00-20: 00

(2) On-site consultation contents:

1. Distribute leaflets

2. Show the charm of Jade Bird

3. Introduce the curriculum system

4. Collect consultant information

5. Distribute activity materials, etc.

(3) Time schedule of community activities:

From Monday to Friday: 14: 00, participants will gather in the center to prepare for the activities.

/kloc-set off on time at 0/4: 30 and arrive at various communities.

15: 00 community exhibition

15: 30-20: 00 activities to publicize and collect personnel information.

On Saturday and Sunday: 09: 00, participants will gather in the center to prepare for the activities.

Set off at 09: 30 on time and arrive at the community.

10: 00 community exhibition

10: 30-20: 00 activities to publicize and collect personnel information.

The principle of choosing the number of days to carry out community activities

1 000-2,000 households, activity cycle1day;

2000-3000 households, activity cycle 1 day;

More than 3,000 households, the activity cycle is 2 days.

(5) Material preparation

1, preparation of publicity materials

A. Yi Labao (the center can make relevant content by itself).

B leaflet page: (refer to the template for uniformly making leaflets outdoors)

C. Propaganda newspaper: the brand department of the headquarters makes touch panels in a unified way, and the centers make them.

D. Banners: Banners related to the contents of Reading Month shall be provided for fixed-point publicity, and the banners shall reflect the contents of "Beida Jade Bird Shenzhen Reading Month". At least one.

E. Preparation of the content of the article (each center decides for itself, but it should pay attention to reducing the tendency of commercialization and focusing on promoting public welfare activities. )

2. Preparation of activity supplies (activity supplies are prepared 1 day before the designated consultation activity)

First, the camera

laptop

C, promotional film

D, sun umbrella or tent

E. service desk

F, office supplies (desks and chairs, pens, folders, paper cups, handbags, pins, pins, transparent glue, scissors, scissors, paper cutters, staplers, post-it notes, business cards, consultation sheets, etc. )

(6) Precautions

1, weather forecast and plan adjustment; (See outdoor consultation process specification)

2, staffing (a group of 3 people)

The marketing specialist is responsible for the transfer and command of part-time personnel;

Part-time staff are responsible for distributing publicity materials, reading publicity materials for the next month and guiding consultants;

The day before the activity, the consultant determines the attendance of the personnel;

Prepare 1500 leaflets and other materials for every thousand households, which will be collected by the marketing specialist, and designated part-time personnel to count, transport and keep them;

Yi Labao, information desk, chairs and other equipment shall be counted and kept by part-time personnel designated by consultants.

Step 3 enter the venue

Part-time staff should arrive at the center at 15: 00;

Part-time staff check whether the required items are complete;

/kloc-enter at 0/5: 30 and set up an information desk. There are two seats in the information desk.

The information desk is placed in the residents' activity square, main passage or other places with large traffic;

Exhibition boards are placed side by side on the road near the information desk, and Yi Labao is placed on both sides of the information desk to set off the consulting atmosphere;

The staff shall be 3- 10 meters away from the information desk when resting, and shall not sit on the information desk.

Part-time staff check whether the hanging and posted banners and printed materials are damaged, and replace them in time if they are damaged.

4. Distribute promotional materials

Part-time staff mainly undertake the distribution of publicity materials;

Part-time staff are not allowed to consult and explain, and need to guide consultants to the center for consultation;

If you find that there are promotional materials discarded by the target audience around you during the activity, you should pick them up and deal with them in time;

Part-time personnel activity behavior standard training (see job training standard).

Step 5 evacuate from the scene

Part-time staff will classify, package and transport the counted items back to the center;

According to the list, the consultant counts the items with the person in charge of the company's warehouse and returns them to the warehouse.

If it is not returned, it will be kept by the marketing specialist;

Seven, community resources declaration and distribution principles

(a) community resources declaration and distribution rules:

1. application procedure: each center conducts research and selection first, and then reports it to the brand promotion team at headquarters for consultation with each center;

2. At this meeting, each center should sign the community recognized by its own center, and finally the brand promotion team at headquarters will sign for confirmation.

Other centers are not allowed to enter the community in charge of each center after being determined by the brand promotion team of the headquarters;

3. After the reported communities are confirmed by the brand promotion team, each center must submit a clear operating schedule and mode within 10 working days, otherwise the communities that have been allocated to each center will be regarded as invalid and redistributed by the brand promotion team.

4. The deadline for each center to submit the community list is before noon 12: 00 on September 26th;

5. The community requirements announced by the centers at this meeting should follow the following principles:

The declared community must be clear, and it is not allowed to declare a community with multiple specific community names at the same time, otherwise it will be regarded as invalid declaration.

The declared community must have an accurate concept, and it is not allowed to declare the names of illegal communities such as "along the subway", otherwise it will be regarded as invalid declaration.

The declared community must really exist, otherwise it will be regarded as invalid declaration;

The contents of the application include but are not limited to: community name, community size, housing price level, geographical location and target consultation volume (see Annex I for the application form).

6. When two or more centers declare the same community at the same time, they shall be allocated according to the principle of nearest space;

7. If the community declared by the center fails to enter the community to carry out activities as planned after being confirmed by the brand promotion team, the center will fine 500 yuan every time;

8. The monitoring of community activities carried out by each center is monitored by the personnel of the promotion team of the brand department of the headquarters;

(2) Operating rules for community activities:

1. When carrying out club activities, all centers must strictly abide by the brand management of the headquarters and the relevant requirements of vi. Without the authorization of the club or the consent of the organizing committee of Reading Month, they are not allowed to post or scribble anything detrimental to the brand image in public places.

2, the center for the public, should meet the following requirements:

Leaflet page with unified publicity theme

Unified tool

Community leaflets and promotional materials use a unified publicity theme.

Part-time employees must undergo unified training, and the training uses the standard training template of the headquarters.

The content of community publicity must meet the requirements of the overall marketing plan of Shenzhen Center in June 5438+00 and the theme of Shenzhen Reading Month.

Community Mid-Autumn Festival Planning Scheme 21. Theme of the event

Let "love" move and celebrate the Mid-Autumn Festival full moon series.

Second, time.

9: 30 a.m. on 20xx, x month, x day.

Third, location.

Xx community center

Fourth, the content

(1) Make moon cakes with Xinger (DIY moon cakes with space mud) to show love for the elderly living alone in the community.

(2) Make moon cakes in the community love kitchen to celebrate the Mid-Autumn Festival.

(3) Appreciation of Mid-Autumn Festival Poetry (poetry expert of xx Sinology Society)

(4) Parent-child DIY paper Mid-Autumn Festival greeting cards

Verb (short for verb) The purpose of the activity.

Let children play games with autistic children, promote parent-child communication, cultivate children's interest and courage in participating in activities, cultivate children's practical ability, improve children's insight and increase their knowledge. Through this activity, children can feel happy and enrich their family activities. Let the elderly in the community enjoy the atmosphere of Mid-Autumn Festival reunion in the community "big family".

Preparation of intransitive verbs before activities

1, 20 crayons and cards (sponsored by xxxx); Mooncake raw materials (looking for sponsorship); 20 copies of facial paper; 20 sets of space mud.

2. Arrange a special person to take photos on the day of the activity, and summarize and report the problems after the activity.

3, event gifts

Seven. Activity flow

1. The host announces the start of the activity (remember to explain and point out the theme of the background poster by hand).

2. The person in charge and leaders make speeches and speeches.

3. The host explains the requirements, rules and precautions of the activity.

4. Hot areas: parent-child interactive games (under the guidance of the bamboo dragonfly game teacher, children show their true subconscious! Including: group cooperation, self-confidence, interpersonal communication, concentration, parent-child relationship and so on.

5. Children, parents and parents who came to participate started DIY exquisite 5D magic gifts (provided by xxxx). Volunteers help them.

6. After the production, each child and parents will show their achievements and share their feelings in this activity.

7. The host presented gifts to each family and summarized the activities.

8. Love replacement (your old love, my new love)

Children participating in the activities can bring their own idle books or toys for replacement or donation, and at the same time get 2 points for virtue and love.

9. Send Mid-Autumn Festival gifts to your family from the stars.

Eight. Activity funds

leave out

Community Mid-Autumn Festival Planning Scheme III. Activity Background

Mid-Autumn Festival, also known as August Festival, is related to the ritual system of offering sacrifices to the moon in ancient China. It is one of people's favorite festivals and the most poetic one. The Mid-Autumn Festival falls on the 15th day of the eighth lunar month every year. It is one of the three major festivals of the lunar calendar (Spring Festival, Dragon Boat Festival and Mid-Autumn Festival). Because August 15th is the middle day between July, August and September, it is called "Mid-Autumn Festival". On the Mid-Autumn Festival, people eat moon cakes to show "reunion". Moon cakes, also known as Hu cakes, Palace cakes, Moon dumplings, Harvest cakes, Reunion cakes, etc. It is an offering to worship the moon god in ancient Mid-Autumn Festival.

Second, the purpose of the activity

By inviting community residents, community registration, working in party member and community volunteers to participate in the "Mid-Autumn Festival Love Community" happy family association held by the college community, we will carry forward the national spirit with practical actions, further increase the communication opportunities between the community and residents, create a festive atmosphere, and at the same time achieve the functions of connecting feelings, enhancing friendship and invigorating body and mind. Through activities, people can not only increase their understanding of China's traditional culture, but also cherish today's beautiful life, and make certain contributions to consolidating the achievements of Baotou's national civilized city, improving the level of residents' civilization and promoting the construction of the socialist core value system.

Third, the activity time

20xx September 4th at 3: 30pm.

Fourth, the venue

University community activity room

Verb (abbreviation for verb) is a participant in the activity.

University community workers, community residents, community registered in-service party member, grassroots volunteers, etc.

Activity requirements of intransitive verbs

Strengthen organizational leadership, clearly define the leaders in charge, implement the responsibility of special personnel, and ensure that organizational strength is in place. Participants should raise awareness, attach great importance to it, participate in activities with gratitude, and pay attention to keeping the site clean. No littering, containers or materials are allowed to be placed at will, which makes the venue messy.

University community

20xx September 1

Community Mid-Autumn Festival planning scheme 4 I. Purpose of the activity

1. In order to welcome the Mid-Autumn Festival in 20xx, enrich the spare time of the community owners, fully relax after intense work and enjoy the happiness of the festival.

2. Unswervingly strengthen the construction of spiritual civilization and form a healthy and harmonious community fashion.

3. Establish modern new interpersonal relationships through education, cultivate residents' awareness of self-discipline, give play to group effectiveness, and create a cordial and harmonious space.

4. Carry out community cultural activities step by step, and give full play to the guiding function, restraining function, cohesive function, encouraging function and radiating function of community culture. It is conducive to promoting the better management and service of the property company, shaping the brand image of the community and deepening the communication between the property company and the owners.

Second, the specific activities are as follows

(1) Throwing darts

1, within 1 minute, stand on the 3-meter line and throw darts at the center of the dart target. The higher the number of rings, the better;

2. If the player misses the target when throwing Zheng darts or fails to throw Zheng according to the specified distance and time, the result is invalid;

3. Score: The winner who gets more than 35 rings within the specified distance and time will get a gift.

(2) Solve riddles on lanterns

1. Tear off the guessed riddle, check the answer to the riddle at the prize-winning office according to the riddle number, and receive the corresponding gift after the answer is correct.

(3) darts shoot balloons:

1. This activity is divided into three groups: men's group, women's group and children's group.

2. The distance between men and women is 3 meters, 2.5 meters and 2 meters respectively.

Everyone can throw darts five times. After the darts player breaks the balloon, he will answer a brain teaser according to the contents of the note in the balloon, and the correct answer will be given a gift (the gift is to be determined).

(4) ferrule:

1. Items are placed on the designated ground.

2. Throw a circle 2 meters away from the nearest object (1 meter away for children). Each person is limited to three shots.

(5) clay figurine:

1. 10 minutes can squeeze out the clay figurine and get a gift.

Third, the activity judgment

The results of the above activities must be signed by the referee of this activity, otherwise it will be invalid. Each family can send up to two representatives to participate in two different activities, with the "Mid-Autumn Achievement Card" issued by the management office, and receive prizes at the property customer service desk according to the results.

Four. Activity funds and cooperative units

1. Property management companies provide (free) venues, and cooperative units need to provide tents, activities and small gifts.

2. Now look for interested partners, that is, sponsors (such as whether the merchants in this community are willing to cooperate). It is recommended to arrange a special person to follow up.

3. When looking for and selecting cooperative units, we need to pay attention to each other's cooperation intentions, cooperation projects and other sectors (it is recommended to make written communication documents to explain the cooperation methods and requirements).

4. The activity plan provided by the partner must be approved by the property management company and carried out on the premise of personal safety.

Community Mid-Autumn Festival Planning Scheme 5- Activity Background

Mid-Autumn Festival is the second largest traditional festival in China, next to Spring Festival. On this day, every family has a reunion dinner, tastes moon cakes and enjoys the moon, and the festive atmosphere is everywhere. This year's Mid-Autumn Festival coincides with the Eleventh Golden Week, which is also a golden opportunity to hold activities.

On the night of Mid-Autumn Festival, the bright moon is in the sky, the glory is all over the earth, and the owners get together, which not only embodies the harmonious atmosphere like a big family in the community, but also further enhances the image of the property management company.

Two. Activities to prepare

(1) Theme of the activity

Mid-autumn festival, reunion new house

-The word "new house" can also be replaced by the name of the opening community.

(ii) Purpose of the activity

1. Taking the Mid-Autumn Festival as a well-known traditional festival as an excuse, every time the owners go to the Mid-Autumn Festival, they will recall the happy scene of the Mid-Autumn Festival and have a good impression.

2. Through this kind of entertainment, we can enhance the harmonious communication and cooperation between the property and the owners, leave a good first impression and maintain a friendly and harmonious relationship between the two sides.

3. Enhance the influence and attraction of residential property and establish a good image.

(3) Activity form

There are various forms of cultural activities with the theme of Mid-Autumn Festival.

(4) Activity objectives

Owners living in the community

Mid-Autumn Festival special program

(5) Activity time

20xx65438+1the evening of October 3rd (as appropriate).

(6) Venue

You can choose a wide space in the cell.

Three-stage preparation

(a) Before the election

1. Take the initiative to mention this activity to the owner when handing over the house, and warmly invite the owner to participate.

2. Publicity in the form of posters

3. Flyer form (optional)

(b) Preparatory activities

1, 10 The day before the event, publicize the mobilization meeting, determine the theme, mode, entertainment programs and process of the event, and send it to every employee, so that employees can know their tasks, and at the same time clearly tell the owner what highlights and entertainment projects are available to attract the owner to actively participate.

2. Practice the lines and literary programs in actual combat by preheating, sum up the problems and then use them skillfully and naturally. Set up full-time hosts and conference staff to be responsible for different jobs.

3. Rehearsal, audio debugging and layout of the event site.

4, arrange full-time layout site

5, the night before the event, held a mobilization meeting, summed up the publicity activities, clear the current division of activities and emergency plans.

6. Gifts used in the activity should be in place 3 days before the activity. Don't arrive at the day when the activity begins, there will be insufficient or insufficient gifts.

7. Look for children with artistic expertise in the community and invite them.

8. Know whether there are newlyweds among the owners, invite them and tell them the rules and arrangements of the activities in advance.

(3) Planning preparation

1. Items required for website layout: banners, balloons, etc. Create a festive atmosphere.

Step 2 make gift packages and prepare gifts

3. Draw the floor plan of the activity site and practice in advance.

Four activity designs

1. Enjoy the moon and hand out moon cakes. At the same time, feel the significance of the Mid-Autumn Festival theme with your heart. If possible, it is suggested that the host call his parents or relatives at home and bring his thoughts to relatives and friends far away.

2. Briefly introduce the relevant information about the origin and significance of Mid-Autumn Festival, so that the owners can tell about the previous or most unforgettable Mid-Autumn Festival and share their happiness and fun with you.

The legend of Mid-Autumn Festival can be found on Baidu.

3. Interactive games:

(1) Recite poems related to Mid-Autumn Festival. Whoever sings more correctly will get a nice little gift.

(2) Sing a song with the word "Moon". Whoever sings well will get a small gift.

4. Mid-Autumn Festival "Best Family" Competition

Pull-and-sing programs can be carried out, that is, singing songs with the word "moon" (or reciting poems or idioms related to the moon), inviting several homeowners to play against each other, winning by singing more, giving gifts, and other participating families also giving small gifts. Each family only needs to send one gift.

It is best to arrange talent show for children in the community. Children's performances are generally programs that the audience is willing to watch.

6, according to legend, the Mid-Autumn Festival night, quiet moonlight, can make women pregnant. Therefore, in some areas, every Mid-Autumn Festival, women will go out to bathe in the moonlight, hoping to have children early, which is called "depending on the moon". The company can learn from this legend and invite newlyweds to take the stage. I wish you an early birth.

Employees of your company can also participate in activities. )

One fifth operation

1 site layout: the site shall be packed and arranged according to the pre-selected site plan, and the installation and debugging instruments, acoustics and activity time shall be determined one by one.

2. In terms of dress, employees arrive early to boost morale, warm up and adjust to the best mental state; Need to coordinate and emphasize the work, in strict accordance with the operating standards and division of labor.

Step 3 make sure the gifts are in place

4. During the activity, the commander timely standardized and adjusted the operation of each link according to the problems exposed in the activity to improve the quality of the activity.

subsequent activity

1, you can consider writing news reports and using news media to improve the company's image.

2. The leaders of the company summarized the activities and made a short speech.