The price of second-hand houses fell back to 10 years ago, and I regretted it when I bought it!

Every reporter, every editor Wei Xiaotao

"Facing the sea, bloom is warm in spring." This is the ideal home for many people.

At the end of June, just as the hot and dry summer in the north is coming, many organizations began to sell sea-view rooms with "low price" and "give you a holiday-style life", and such attractive advertising words were flying all over the sky.

Rushan, Weihai, a small town in Shandong famous for its sea view rooms. In midsummer, when tourists and "house-watching groups" from all over the country flocked to Weihai, all kinds of complaints about this online celebrity town began to be screened: "ghost town", "new houses can't be sold at a discount" and "the most regrettable sea view room" ...

What happened to Rushan, which has been on fire for so many years with a sea view room? Recently, a reporter from the National Business Daily visited Rushan in Weihai and found that the price of local second-hand houses was only about half of that of new houses, and "house-watching groups" from all over the country became the main buyers of new houses. The local agent who has worked for many years told reporters that the price of a house with a higher floor is even worse than that of 10 years ago. The transaction unit price of a duplex can be as low as 1800 yuan/square meter.

This market is almost entirely supported by outsiders.

The sea view rooms in Rushan City are mainly distributed in Yintan Tourist Resort. Construction began in July 1992, and were approved as provincial tourist resorts by Shandong Provincial Government in July 1994, with a planned area of 8.5 square kilometers.

Recently, the reporter took the high-speed train from Beijing to Weihai for 6 hours, and then took the intercity bus for about 2 hours to Rushan, which is 100 km away. At the end of June, Rushan, a small town, was completely free from the heat in the north, with a cool breeze and a comfortable and quiet environment. The streets are full of private cars with license plates from Beijing, Hebei, Liaoning, Henan and Fujian. The sea view room market here is almost entirely supported by outsiders.

"Our unit price here is 9,000 yuan/square meter, and the new houses in Yintan are basically like this, but the price with better quality will be above 1000 yuan/square meter." In the sales office at No.9 Huaihe Road, Jinding, the salesperson told the reporter, "The price of new houses has risen steadily in recent years. Last year was 8,000 yuan/square meter, and this year is the price. "

The reporter learned by asking the sales staff that the new house of Yintan sea view room is very tight at present, and the price has been rising all the way. After buying it, it is simply appreciation.

Jinding Huaihe Road No.9 residential area is located in the east of Yintan, and the new houses for sale are mainly one-bedroom and small-sized apartments, which are obviously aimed at the elderly who come here for vacation.

The National Business Daily reporter saw at the project site that the exterior walls of the new houses were mostly golden yellow, which was quite different from the surrounding second-hand houses.

"Our new plates are all frame structures, and the quality can't be compared with the old houses with brick-concrete structures around them. The greening environment of the community will be much better, so the price will be slightly more expensive. " Sales staff particularly stressed: "At present, Yintan no longer approves new housing projects, and there are fewer and fewer new houses you can buy."

But not long after, the reporter saw another different style of painting.

"I regretted it after buying it." Mr. Chen, who bought a new house in Jinding Yinlongwan at a price of 7,000 yuan/square meter two years ago, said with regret: "The price of second-hand houses near here is less than 4,000 yuan/square meter. No matter how good the quality of your house is, it can't stand half the price difference. I have this house, and it's hard to sell it unless you lose another half. "

"I didn't know about second-hand houses at that time?" Regarding the reporter's question, Mr. Chen said helplessly: "At that time, the' house viewing group' arranged the time very tightly, and did not give us the opportunity to contact the local people at all. We didn't expect the second-hand houses here to be so cheap. "

According to the reporter's understanding, it is the exclusive secret of the sale of new houses in Yintan to organize "viewing groups" all over the country to place orders. Every weekend, buses full of customers from all over the country stop in the streets of Yintan, which is also often called "house-watching group" by locals.

Some second-hand housing agents in Yintan also tried to contact with the "viewing group" to promote low-priced second-hand housing, which also triggered a contradiction with the sales staff of new housing projects.

"There are rules." Mr. Zhang, who has been a second-hand housing agent in Yintan for nearly 10 years, told the China Business Daily reporter: "(The house-viewing group) is a tourist source brought by others, and we can't grab it. However, there are also people who don't understand the rules to grab customers, which is very miserable. "

In another sales office, when a reporter asked about the new house, a young intermediary was very alert: "Did you come with the house inspection team?" If it is a (house-watching group), I dare not accept it and I can't afford it. "

It seems that the sales staff of the new house project have long been accustomed to this marketing model, and they are particularly surprised by the uninvited customers like reporters.

"We receive very few individual guests like you, and most of them are' house-watching groups'." A salesperson of a new house in Yintan admitted that the sales department filled with tables, chairs and benches was empty because there was no "viewing group" on a working day.

Tourists from all over the world bought a new house in Yintan under the condition of asymmetric information, which is more than twice as expensive as the surrounding second-hand houses.

From high-speed development to "depression"

Why is the price of second-hand houses in Yintan only half that of new houses? The answer is simple-supply exceeds demand! How many sea view rooms are there in Yintan? "It is not enough to fill in all the people in Rushan City." A Rushan citizen told reporters this way.

According to the reporter's understanding, Rushan Yintan accelerated the pace of building sea view rooms after 2000. On the coastline of more than 20 kilometers, more than 200 sea view room projects have been built from west to east. In Rushan City, the National Business Daily reporters saw most stores such as decoration, building materials and furniture, and it is said that they relied on the business from Yintan.

From 2000 to 2005, Rushan Yearbook described the rapid development of the real estate industry, and the total investment in real estate soared from 88 million yuan to 753 million yuan.

With the large-scale development of sea view rooms, a large number of buyers from all over the country poured into Yintan. Rushan Yearbook describes: "In 2006, the real estate market of Yintan Tourism Resort developed and sold well, and citizens from large and medium-sized cities such as Beijing, Tianjin and Qingdao entered the area to buy houses and invest in their own homes, and the development volume and house prices of the real estate market continued to rise."

From 2007 to 20 10, it was the peak of Rushan real estate development. In 2007, Rushan completed a real estate investment of 3.5 billion yuan, an increase of 1 16.05% over the previous year, with a sales area of1192,500 square meters. Since then, it has been running at a high level until 20 10. In 20 10, the investment was 33,654.38 million yuan, and the sales area reached 1.28 million square meters.

According to the statistics of reporters, from 2007 to 20 10, the total completed area of Rushan real estate was as high as 5,623,400 square meters. Obviously, it is difficult for the market to digest so many houses at once. After all the way to triumph, the problem of delisting appeared in Yintan.

After 20 10 years, the hidden trouble of the rapid development of Yintan sea view room began to appear.

After 20 1 1 year, Rushan Yearbook no longer discloses the annual real estate sales area and amount, and the completed area is also shrinking. At that time, the Rushan municipal government also stopped the planning, approval, development and construction of ordinary sea view rooms.

In 20 13, the completed real estate area of Rushan City was only 885,200 square meters, less than half of the peak in 20 10.

20 14, Rushan officials described the real estate market as "the market situation is sluggish".

"unfinished" sea view room re-entered the market

Around 20 13, a number of unfinished buildings appeared in the depressed sea view housing market in Yintan.

For example, Yinlong Bay developed by Rushan Optics Valley Xinli Real Estate Co., Ltd. (hereinafter referred to as Optics Valley Xinli) should have been delivered on 20 13. When the owner from Anhui was preparing to close the house, the response was "I don't know when I can hand over the house". At this time, it has been two years since the owner bought a house. Similarly, the Seaview City developed by Harbin Sunshine Real Estate Development Co., Ltd. (hereinafter referred to as Harbin Sunshine) was once a "mess", and the two companies belonged to the same boss-Ding Wenhua.

Since then, the government has taken action. First, Ding Wenhua was jailed for contract fraud. Immediately, Optics Valley Xinli and Harbin Sunshine entered bankruptcy liquidation procedures.

Under the government's policy of "reasonably guiding local capable development enterprises to take over some unfinished projects with revitalization conditions, injecting secondary funds and making planning adjustments", these projects were taken over by Jinding Real Estate, and the issuing company of these two projects was Jinding.

After a series of integration, the sales of new houses in Yintan started again. Many years later, "Lotus Silver Beach Seaview Garden" became "living in an international city". "National Business Daily" reporter recently walked into the community and saw still overgrown and semi-finished villas.

The approval of the new house has been suspended. At present, most of the new houses that Yintan can let the local "viewing group" buy are pre-revitalized projects. It is under the repackaging of Jinding that these uncompleted residential flats can be resold in the market.

"We dare not sell Jinding's new and second-hand houses." Intermediary Xiao Wang told reporters: "People don't let us sell, we can't afford it." The reporter also asked other intermediaries and got the same answer. Since then, the reporter has also searched through various second-hand housing platforms and found that there are very few second-hand houses in Jinding.

This may also be one of the reasons why the prices of new and second-hand houses in Yintan are so divided.

The price of second-hand houses fell back to 10 years ago.

The lifestyle of Yintan is different from other places, and the owners of migratory birds generally come and go, which also makes it lack the motivation to develop. Although the Rushan municipal government has repeatedly emphasized the improvement of infrastructure and convenience service facilities, the improvement is still not obvious. Buses are rarely seen on the road. The main way for people to travel is the electric mini-four-wheeler, which runs all over the street, starting from 5 yuan.

"In Yintan, there are more people selling houses than vegetables." This is a joke of Mr. Zhang, an intermediary, but it is not an exaggeration. Walking in the streets of Yintan, the shops you see the most are real estate agents.

Not many supermarkets close early. At 8 o'clock in the evening, the reporter wanted to go to the supermarket to buy water, and was told not to open after work. In the evening, stalls are set up on both sides of the slightly busy road to sell some necessities such as vegetables and fruits.

The ubiquitous old sea view rooms are mottled under the erosion of tides, just like the leisurely old people here. The safety factor of the community does not seem to be high. During the two days when the reporter visited Yintan, he was free to enter and leave various communities, and he never encountered any obstruction from property management.

"Now the weather here is very cool. I'm just here for the summer vacation, and I'll go back after the National Day. There is no heating here in winter, and it is very cold. " Uncle Xu is from Shijiazhuang. After buying a house here in 2003, he lived a migratory bird life. Regarding the occupancy rate of the community asked by the reporter, Uncle Xu said, "We are still willing to live here, but the occupancy rate here is very low. Summer is better, maybe 10%, and I'm afraid it won't even be 1% in winter. "

A taxi driver told the National Business Daily reporter in a chat that he once opened a restaurant here in Yintan, but soon changed careers: "When traveling in summer, there will be some popularity, and there will be no one at other times, so I can't do business there."

"In addition to the house or the house, many people in Yintan didn't live when they bought it. There is no difference between second-hand houses and new houses, so there are many vacant houses and many houses that can be traded, and the price has never gone up. " Mr. Zhang, a housing agent, said.

For example, Mr. Zhang told reporters that 10 years ago was the time when the sea view room in Yintan was hot, and the house price at that time was about 3,500 yuan/square meter. 10 years later, the price is roughly 4000 yuan/square meter, which can be said to be basically unchanged. "Only houses with lower floors, such as houses below 3 floors, have a little higher price, and houses with higher floors are even worse than 10 years ago." Mr. Zhang said.

Immediately, the reporter heard on the phone that he facilitated a set of double-entry transactions, and the price was 1800 yuan/square meter. The reporter inquired from Anjuke official website that the average price of second-hand houses in Weihai in June, which is 0/00km away from Rushan 10 1 12 yuan/m2. In contrast, the price of second-hand houses in Rushan is comparable to that of "cabbage".

Intermediary low-cost housing is also one of the reasons for the stagnation of housing prices in Yintan. "Selling to other buyers may lose half, and selling to the intermediary who collects the house will cost 50% off." Mr. Chen told reporters.

Mr. Zhang, the intermediary, also said: "I have six houses in my hand, which are rare in Yintan." If we accept the house in full, the price will definitely be lower and we will make a profit. "

But Mr. Zhang told reporters that unless the location and quality of the house are particularly good, he would not accept the house because some houses have fallen below the price.

When the reporter is about to leave Yintan, forklifts and transport vehicles are cleaning up the Enteromorpha on the beach, because the busiest tourist season in Yintan is coming every year. Uncle Xu, who is walking on the beach, told reporters: "I don't care about the price of the house." I live alone. There is no business nearby, and people like to be quiet when they are old. " Xiao Wang, the intermediary, said: "I am willing to take advantage of the low price to collect more houses." The tourist season is coming, and it is estimated that it will rise a little. "

At night, in a square in Yintan, aunts and uncles came from all directions and danced square dance with music under neon lights, although there were few lights in the surrounding residential buildings.

Article source: National Business Daily