Summary of 3 Promotional Activities in Shopping Mall

The mall will launch a one-month sales promotion, so did everyone gain a lot in this activity? How to write a summary of activities? The following are three short summaries of shopping mall promotion activities that I have compiled for you, for your reference only, and you are welcome to refer to them.

? Shopping Mall Promotion Summary Model 1

? Singles Day, full of opportunities and challenges, has passed. Looking back at the stores during this year's festival, with the help and guidance of the leaders of the headquarters centers, and with the cooperation and efforts of all managers and excellent employees, all aspects have been firmly established and the work of shopping malls has been carried out smoothly. On the sales target, everyone can't describe it as unfinished business. No matter what the result is, the signs that appear in it can't be said to be gratifying.

? Counting the whole Singles' Day, there are gains and losses, and there are customer service-oriented problems; On the identification of enterprise brand value: the problem of customer loyalty management; There are also problems in times of peace, the speed of entering the retail market, the integration of retail marketing communication, and the precarious human foundation management.

? With the development of economy and the change of situation, the retail market is blooming everywhere and the competition is becoming increasingly fierce. Faced with this situation, I already know that I need to change my role, correct my attitude, study hard, proceed from reality and start from details, so as to strengthen functional training, rectify the atmosphere of the store, adjust the mentality of employees, pay close attention to customer loyalty, strengthen investigation and research, and explore ways to solve complex problems. Reflect and summarize the work of Singles Day holiday as follows:

? First of all, take stock of the work during Singles Day.

? A, strengthen human resource management, in-store sales of Class A and management of Class A commodities.

? B. Investigate the competitive shops in our store and evaluate the consumption situation nearby, try to avoid the price competition under the condition of differentiated operation and homogenization of goods as much as possible, repel the unsalable goods in supermarkets, manage the holiday goods well, and do everything possible not to fight unprepared wars.

? C, actively organize employees in management positions to learn, increase the assistance to Class A subjects, and serve sales. Strive to improve the work enthusiasm of employees and promoters, and analyze the problems that employees and promoters may have or used to have during the festival.

? Second, the existing problems

? Under the leadership of the headquarters, the total sales of supermarkets in June165438+1October was 2.88 million yuan, and the monthly sales target was 3.6 million yuan. The impact of supermarket performance mainly comes from the following aspects:

? A: The general environment.

? Affected by the overall domestic economic environment and the strong drinking power of competitive stores, the unit price of customers and the number of visitors are relatively reduced, especially in the case of homogenization of goods, the prices of similar goods are often higher than those of competitive stores, the first-line goods are more serious, and the purchasing power is seriously insufficient. Because the main consumption level of high-tech zone stores is middle-aged and elderly people living around, customers often shop around and choose carefully, and the demand for high-priced goods is relatively reduced.

? B: sales promotion

? There is no off-site promotion activity and no powerful promotion means. When the goods are not competitive, it is necessary to increase promotional activities in different places, especially before the festival 10- 15 days, which will greatly promote the number of visitors and the unit price of customers.

? Can be immediate. Large-scale promotional activities are always ignorant of special promotions, which are commonplace and lack predictability and feasibility. Some of them are even formalistic, and they have not played a role in attacking the city and plundering the land for the increasingly competitive retail industry.

? The enthusiasm of employees and promoters is not high, the products are just not comprehensive enough, lack of training, and the promotion selling points are not clear.

? C: The best-selling goods are out of stock, the pile management is chaotic, and the launch of new products is slow. Singles' Day is mostly in September -65438+ 10 of the Gregorian calendar year, which is the peak season for food and drinks sales, with a large demand from customers. However, the best-selling goods and special promotional goods are often under-stocked, and the piles are not complete. Some stacking even has only one layer of goods, which leads to performance loss when customers shop.

? There is a lack of selectivity in the goods in the store, and there are too many similar goods, which leads to the inability to display several kinds according to categories in the store display process, which is particularly messy.

? The display positions of most stacks are not classified according to their categories. For example, dairy stacks appear in the wine area and beverage stacks appear in the gift box area. As a result, customers can't find the goods they need quickly when shopping, and they can't buy similar goods intuitively and selectively. In addition, although the goods from the same supplier are displayed on the same pile head at the same time, these goods do not belong to the same 1 category.

? The slow introduction of new products, limited development of new products and low elimination rate of old products violate the business philosophy of "all goods in the store are new". In addition, wine piles are mostly local common categories, such as, and so on. All the products in our store are sold by competitors, but the products of competitors have not entered the store. Our store at least lacks the competitiveness of this item.

? D: Product quality problems and high customer complaints. Once the product has quality problems, on the one hand, it will bear the brand image loss of the store, on the other hand, the store may also bear the responsibility of dead goods, which will seriously affect the store's performance and external reputation. The complaint rate and complaints caused by commodity quality are not uncommon, such as the quality problems of small household appliances and the hairy crab incident on Singles Day.

? E: The turnover rate is too high.

? Employees who have been employed for one to two months or half a year are relatively familiar with the business knowledge they are responsible for, and then resign or leave automatically, which will cause great losses to the mall. A stable and efficient team is the basis for shopping malls to participate in the competition. Due to the company's reform and salary system, employee turnover is more serious. At the same time, the communication and guidance between supervisors and employees, as well as the assessment of cadres in charge are not enough, and the employees' discipline concept needs to be improved.

? Managers are not in place, and they fail to understand the psychological activities and changes of employees in detail in time. Due to frequent employee turnover, cashier and tally clerk's lack of knowledge of goods and unskilled business functions, customers generally stay in the store for too long, which leads to reduced consumption desire and long bill payment time, which leads to customer complaints. Complain.

? F: Hardware facilities are in urgent need of improvement.

? During the peak period of Singles' Day, hardware and equipment are insufficient. Take the cash register as an example, the phenomenon of network disconnection occurs from time to time, which greatly delays the scheduled time for customers to visit relatives and friends. When customers wait for about 3-5 minutes, nearly14 will choose other stores to buy, and most of them choose competitors' stores. The goods in shopping carts and shopping baskets scattered in front of the checkout counter after the network was broken were obviously shocking.

? In addition, the shopping cart is seriously inadequate. Our store has a 18 shopping cart, which is far from meeting the needs of customers during the peak period of Singles Day. Therefore, customers often find shopping carts in stores. For festivals like Singles' Day, this will undoubtedly lose many customers with higher unit prices to shop.

? G: The goal of the supermarket is not clear enough.

? The unclear goal really leads to the low enthusiasm of employees, the failure of employees to establish a certain purpose in business philosophy, the lack of implementation of various training work in shopping malls, and the low awareness rate. In particular, some service concepts are only implemented verbally, which is far from the actual operation, and the attitude of inertia is more serious.

? The implementation of the goal is not limited to the system, but should aim at cultivating and creating the working mentality and working state of employees. Environment affects people, and people are the products of environment. Creating 65,438+0 good working conditions and working atmosphere should be incorporated into the store management concept as soon as possible.

? Personal problems:

? A: Communication is not enough.

? I haven't thoroughly studied the management theory of this store, and I can't effectively convey all the ideas of the company to all employees. I don't have enough training for management cadres and employees, and the form of retail competition is unpredictable. Going it alone is not the way to win.

? B: poor innovation ability

? The development of supermarkets needs innovation, especially the innovation of marketing methods. However, because I am worried about the influence of adjustment on the performance of shopping malls, I can't overcome the psychology of seeking stability and losing in time, so that the road of seeking innovation and change is not as good as I expected. Negative leadership training.

? C, details management is not enough

? Supermarkets need detailed management, believing in the viewpoint of humanized management too much, believing in the concrete control of all cadres, and the work is not comprehensive and meticulous. Poor planning and supervision have led to many details not being implemented in place.

? In view of the above problems, we have mainly improved the following work:

? First, improve professional skills

? Constantly study and summarize to improve work efficiency, take strengthening basic management, paying close attention to service quality and improving overall performance as our responsibility, set up a good brand image and build a base area in Xuecheng, Yang Ning as our goal, try our best to stimulate and drive the work enthusiasm of all employees under the premise of behavioral influence and demonstration guidance, strengthen the * * * study of shift supervisors and management colleagues, implement and implement the system, strengthen on-site management, and handle customer complaints and complaints.

? B, commodity management

? Adhere to the tracking of Class A commodities and Class C and Z commodities, strive to improve the artistry of commodity display, and achieve the position of main commodities, reflecting strong seasonal display and related display. Carefully analyze the commodity structure and market demand, adjust the commodity structure in time, control the inventory reasonably, and avoid the backlog of funds. Do a good job in competitive analysis, form a differentiated advantage with competitors, and improve the consumer market in the step of 1 to show the chain advantage of the store.

? D: employee management

? Strive to improve the morale of all employees and motivate them in various ways. Strengthen the training, guidance and assessment of outstanding employees by the leading group, conscientiously implement the mentoring system, and assess the cadres in charge, and cooperate with the purchasing department to manage goods and track all kinds of goods. Seriously implement the environmental sanitation of the store, let employees form good habits, actively cooperate with the company to carry out various on-site management holiday promotion activities, improve the atmosphere of the store and enhance the performance of the store.

? E. Service management

? Strengthen the training of employees' service awareness, carry out the purpose of facilitating the people, benefiting the people, serving the people, and regard service as the external expression of corporate culture and the embodiment of comprehensive competitiveness. My management team and I will make unremitting efforts from top to bottom, advance towards this goal step by step, improve the service system, track the service all the way, and fully penetrate customers.

? I am determined to be a supermarket manager, insist on systematic study of professional knowledge, strengthen communication, do a good job in customer consumption analysis and personnel training, and bring out a competitive supermarket management team.

? I sincerely thank the leaders for their support, guidance, supervision and personal help in my work. I will conscientiously sum up my experience, carry forward my achievements, overcome my shortcomings, work hard with the company and my team with full confidence and enthusiasm, and make due contributions to the development of Yang Ning.

? Model essay on summary of shopping mall promotion activities II

? The 6th-8th of this month is a three-day Mid-Autumn Festival promotion day for electrical appliances. The theme of this activity is "xx30, be grateful to have you", mainly promoting Shuaikang 20m large suction range hood package, striving to expand Shuaikang range hood's share in the high-end range hood market through xx large suction range hood, thus driving other kitchen appliances of xx brand. At present, the weather is getting colder and colder, and many families are busy decorating. In addition, the company's promotion of buying gifts is stronger, and the overall effect of our promotion activities is better.

? The preliminary preparation of this project is also very full, with the careful explanation and deployment of General Manager Wei's two mobilization meetings in the early stage, the careful demonstration of the store manager and the personnel of various departments of the company, and the active cooperation of the store sales staff. This promotion scheme has really formed a set of relatively complete and operable overall marketing manuals.

? In terms of promotion, in view of the fact that the brands of range hoods in the kitchen appliance market are mixed, the prices are chaotic, and the promotion efforts of big brands of range hoods are relatively small, we launched the annual "xx Big Bag Sucking Campaign", which achieved due results in the competition with major brands in the industry for three days in the Mid-Autumn Festival. Consumers responded enthusiastically to our XX brand, which completely achieved the purpose of gathering popularity.

? In terms of commodities,-the leading brand of kitchen and bathroom appliances in China has won the brand value list of kitchen and bathroom industry for six consecutive years, and xx range hood ranks first among the top ten best-selling machines in the industry. T928 range hood, QA 1 18 series cookers and K 10 disinfection cabinet in this master package are all top products in the domestic kitchen appliance industry. We have the ability and strength to compete with our boss, Mrs Fang. Coupled with the store's display cooperation, the store has made new breakthroughs in implementing publicity and rendering the atmosphere of buying promotion. It has a great influence on consumers both visually and psychologically, and has left a good reference for our future work.

? However, in the process of planning, organizing and controlling activities, there are still many shortcomings: in the middle of this Mid-Autumn Festival promotion, some work such as promotion plans, activities and commodities has not been put in place, resulting in some sales losses, which deserves our deep thinking and profound review:

? 1 Some stores did not perform well on site and did not really upload and publish.

? 2 new product development, some businesses did not fully follow up, resulting in many dealers not cooperating with this activity, which is the biggest regret of this promotion.

? In this Mid-Autumn Festival promotion, the creative display of some goods in three stores is obviously insufficient and needs to be improved.

? In this Mid-Autumn Festival promotion, the on-site promotion is not in place, sometimes, sometimes not, and the on-site promotion personnel are not thoroughly trained and tracked, resulting in some consumers' feedback not being collected, which cannot be used for reference in future work.

? 5 "It's a big brand focusing on high-end kitchen appliances". Promoters have always been vague about the positioning of their products, failed to "attack each other's shortcomings with their own strengths", and always compared their low-end products with other people's high-end products, which led to their high-end products being shelved, leading to many stores with different caliber and blocked promotion efforts. This is a big commercial ban.

? Of course, any work must be constantly summarized and reviewed in order to do the next promotion work well. I hope Shuaikang's family can learn from the shortcomings of this work, improve themselves and make progress together with Zhuo Lang.

? Zhuo Lang clearly remembers the hard work and sweat of his family during the three days of Mid-Autumn Festival. Today, Zhuo Lang is possible because of your struggle. Zhuo Lang will never forget everyone who fought for this big family. Zhuo Lang is with you.

? I hope all the family members will adjust their state after rest. I wish my family a new high on National Day, come on! !

? Model essay on summary of shopping mall promotion activities 3

? 20xx, X, X-X launched the seventh anniversary of large-scale promotional activities. Because it occupies a certain climate and human harmony, coupled with attractive seasonal goods and promotional activities, the overall effect is good, leaving a good teaching material for our future work.

? The preliminary preparation of this project is very full, involving a wide range. Under the careful argumentation of the store manager and various departments of the company, a set of relatively complete and operable overall marketing manuals has been formed.

? In terms of promotion, we have applied the promotion activities aimed at consumer groups, mainly families and housewives, and achieved due results. Consumers responded enthusiastically, fully achieving the purpose of gathering popularity.

? In terms of commodities, with the seasonal promotion activities of "fresh stimulation, only 1 day" and "crazy bargain hunting", the purpose of charging with the overall news and using commodities to stimulate popularity and sales volume has been achieved. Coupled with the store's display cooperation, on-site promotion. The seventh anniversary broadcast draft we made has made a new breakthrough in the implementation of publicity and the rendering of the atmosphere of buying and promoting. It has given consumers a great impact in vision and hearing, and also left a good reference for our future work.

? The seventh anniversary party pushed the whole seventh anniversary to a climax. The performance of each store is remarkable, and the invitation of suppliers has raised our company's corporate culture and business philosophy to a new height. The scene of the general manager cutting the cake with a birthday song gives our employees a cordial sense of family belonging. The above are several important highlights of this literary evening.

? We also have certain advantages in weather, geography, people and society. At the beginning of the seventh anniversary activity, the weather suddenly turned cold, which made the seasonal goods in the original newsletter plan hot. This is inseparable from our forward-looking analysis and organization of commodities. Finally, even God really helped us. Coupled with our efforts and good analytical and executive ability, is there anything we can't do well?

? However, in the process of planning, organizing and controlling the activities, there are still many shortcomings: in the middle of this seventh anniversary activity, some work in promotion plans, activities and commodities has not been put in place, resulting in some sales losses, which deserves our deep thinking and profound review:

? 1. Some promotional activities were aborted because suppliers could not be found.

? 2. Unfortunately, the supervision form has not been implemented.

? 3. The on-site enforcement of the store is not strong enough.

? 4. The timely follow-up audit of the mall was not completed.

? 5. The unreasonable manpower arrangement of the store leads to the failure to give full play to this single activity.

? 6. Unfortunately, the development and procurement of new/sensitive commodities have not been fully implemented.

? 7. In the seventh anniversary activities, the store has obvious shortcomings in the creative display of some products, which need to be improved.

? 8. In the seventh anniversary merchandise activity, the store did not do a good job in on-site promotion, sometimes, sometimes not, and did not thoroughly train and track the on-site promotion personnel, resulting in the feedback of some consumers not being collected and unable to be used for reference in future work.

? 9. During the seventh anniversary activities, the popularity of stores rose sharply, and they went up for sale, but the hygiene work was not followed up in time, resulting in unsatisfactory hygiene at the stores and their doors, like garbage dumps.