What are the characteristics and advantages of WeChat public platform?

1. acquaintance network, minority communication, communication is more effective. According to the latest user statistics of WeChat official website, its registered users exceeded 300 million in 2013/5 years. As a mobile social software, it can be accepted by the public in a short time. One of the main reasons is that its user source is based on existing Tencent users. At the same time, WeChat can also add friends across platforms. Wechat users can add friends and family members who have opened the WeChat service by accessing the mobile phone address book. Wechat is different from other similar social platforms. The circle of friends it has established is full of people it already knows, and the interpersonal network it has established is an acquaintance network. Its internal communication is a kind of niche communication based on acquaintance network, and its trust and arrival rate can't be achieved by traditional media, so the platform can get a more real customer base. There are too many irrelevant fans in the blog, which can't really bring you a few customers, but WeChat is different. Users of WeChat must be real, private and valuable. No wonder some media compare it to "WeChat 1 10,000 listeners" \x0d\2. Information and services can be provided anytime and anywhere, and can be reached for a longer time. Compared with PC, mobile phone is a tool that users will carry with them at any time. With the advantages of the mobile terminal, WeChat's natural social and location advantages will bring great convenience to the marketing of merchants. At the same time, compared with APP, it is more convenient to use because it does not need to download and install. \x0d\3。 The positioning of marketing and service is more accurate. Users can be grouped through the WeChat public platform, and through the function of "Super QR code" (QR code can add information such as advertising channels), you can accurately understand the attributes of your customer groups, thus making marketing and services more personalized and accurate. \x0d\4。 Rich media content and easy to share. Compared with traditional media, a remarkable feature of new media is the application of mobile Internet technology. Through terminals such as mobile phones, you can browse information anytime and anywhere, making full use of fragmentation time, and WeChat can be described as the ultimate in this respect. WeChat's unique intercom function makes social interaction no longer limited to text transmission, but a rich media communication form of pictures, words, sounds and videos, making it easier to share what users see and hear. At the same time, users can not only use the chat function, but also share the content with friends through the "circle of friends" function of WeChat, as well as through the functions of reprinting, forwarding and @. \x0d\5。 Wechat public platform, one-to-many communication and high information rate. Wechat public platform was officially launched on August 20 18 12. Through this platform, individuals and enterprises can create an official WeChat account to realize all-round communication and interaction with words, pictures and sounds of specific groups. Wechat public platform is a powerful way for enterprises to promote their business. The communication mode of WeChat public platform is one-to-many communication, which directly pushes messages to mobile phones, so the arrival rate and viewing rate are almost 100%. Many individuals or companies have a large number of fans because of the high-quality push content of WeChat official account. With the help of WeChat official account, the product placement promotion is not easy to cause users' conflict due to the high recognition of WeChat official account by fans and users, and the high arrival rate and viewing rate can achieve very ideal results. \x0d\6。 LBS-based special geographical location service. LBS(LocationBasedServices) is a service based on geographical location. It includes two meanings: one is to determine the geographical location of mobile devices or users; Secondly, provide various location-related information services; Refers to all kinds of service systems related to positioning, referred to as "positioning service". Compared with traditional online media, WeChat's geographical location service is a major feature, and its functions such as "people looking for attachments", "shaking" and "drifting bottles" are all based on LBS. Wechat can easily obtain users' geographical location information through mobile phone GPS service. Users can check their geographical location when sharing the latest news, and friends can also see their location. Geographical location is important information for businesses to carry out accurate marketing. \x0d\7。 Convenient interactivity and fast real-time update of information push. At the same time, as a social software, WeChat is different from other online media because of its convenient interactivity. Especially on the WeChat public platform, users can interact with the official corporate WeChat account just like communicating with friends. Enterprises can immediately push information to the public through the official WeChat account and update it quickly. At the same time, combined with some interactive functions such as scratch card and big turntable in the public platform, the interactivity and interest of marketing can be greatly enhanced. \x0d\8。 Marketing costs are lower and sustainability is stronger. In the past, after customers left the enterprise or store, there was no way to establish contact with customers except by making phone calls and sending text messages. Now enterprises gather customers on the public platform, and enterprises can push information to customers from time to time, so that customers can know the brand of enterprises more and more. In the past, enterprises put in media advertisements, and the effect was good. The advertisement was over, the transaction was over, and the customer didn't stay. Therefore, it is necessary to continuously put in advertisements, and the advertising expenses are also increasing year by year. This is the same problem faced by enterprises. If all customers join the public platform and establish and keep in touch, it will play a better role and save advertising budget. \x0d\ is also based on the "strong relationship" between WeChat public platform and customers. Therefore, if a merchant can't provide customers with valuable services and information and doesn't know marketing methods, it will be easily ignored by customers if it is used as an advertising tool. Therefore, in order to achieve good results, the marketing operation of WeChat public platform also needs a professional team to operate and manage.