Development history of Shenyang Texaco cold drinks

Shenyang Deshi Enterprise Group Co., Ltd. is headquartered at No.56 Fangjialan Road, Dongling District, Shenyang. Founded in 1987, the group company is a private enterprise born in the wave of reform and opening up in China. After nearly 20 years of careful management, it has developed into a cross-regional and cross-industry group enterprise, one of the top ten brands in the domestic cold drink industry and the leading brand in the northeast cold drink market. Production subsidiaries in Shenyang, Anshan, Changchun, Harbin and Beijing have been established in Northeast China and North China.

After years of steady development, the enterprise has established a solid market network system, and the marketing network construction pattern of "building the market first, then building the factory, raising the factory by the factory and promoting the factory by the station" is based on the purpose of "being visible, affordable and affordable". Texaco market network is densely distributed in Northeast China and North China, forming an organic combination of factories, stations and cabinets, firmly controlling the market frontier.

In the research and development of new products, Texaco enterprises pursue the business philosophy of novel modeling, excellent taste, seeking benefits and benefiting consumers, and dozens of new products are launched every year. Domestic first-class production equipment, color ice cream line, extrusion line, flat filling machine, freeze dryer and other advanced production equipment and technology. With a huge production capacity, it can create colorful cold drinks with unique taste, excellent quality and abundant supply for consumers. German brand series foods have won the recognition of consumers and the market because they are suitable for the tastes of the public.

Texaco enterprise has paid attention to the construction of corporate culture since its establishment, and has formed a high degree of cohesion and centripetal force within the enterprise. Taking "building a career with morality and putting people first" as the corporate philosophy, and taking this as the core, we will establish a series of corporate culture contents such as entrepreneurial spirit and management policy, shape people with distinctive ideas, cultivate people with entrepreneurial spirit, edify people with excellent culture, and manage good people with rules and regulations.

In the cold drink industry in Liaoning, Germany was the first to win the honors of "Liaoning Famous Brand" and "Famous Trademark", the first cold drink enterprise rated as AAA credit unit by Shenyang Credit Rating Committee, the first cold drink brand certified by ISO9002 international quality system in Northeast China, and the first food enterprise to win the "Liaoning Quality Management Award" ... These hard-won firsts.

The cold drink market is changing, and Germans never back down or stop. Germans, with their diligence, wisdom, talent and courage, are committed to the development of German enterprises and the progress of their teams. The cold drink giant, relying on the organic combination of weather, location (channel), people and (team), firmly occupies a place in the sudden change of cold drink environment.

German products were awarded by Shenyang Municipal People's Government as "best-selling products deeply loved by people in their hometown". Deshi Enterprise was rated as "National Civilized Township Enterprise";

German trademark is recognized as a famous trademark in Liaoning province; German products were rated as "Liaoning famous brand products";

The trademark of Texaco Group was recognized as a famous trademark in Shenyang. Deshi series products were awarded "Shenyang Famous Brand Products" by Shenyang Municipal People's Government;

Awarded "Top 20 Private Enterprises in Shenyang" by Shenyang Municipal People's Government; During the period of 1997, the annual representative product of German enterprises, "Deluo", swept the country, setting a sales record for single products in the cold drink industry.

Passed ISO9002 quality system certification.

Dezhou enterprises were rated as AAA credit units by the Municipal Credit Rating Committee.

German series products won the honor of national product quality exemption.