The significance of the emergence of subtitle news in subtitle news

The emergence of subtitled news is an important change in the audience-oriented approach. The diversification of services allows the audience to meet multiple needs. This is undoubtedly a major conceptual change for both TV people and viewers. Although subtitle news is presented on the screen line by line (linear), when editing, you should consider sorting according to the value of the news, and use the same type of information (such as sub-industry, international, domestic) to collect and edit to facilitate the audience's understanding. Digest and absorb information and enhance the communication effect. At the same time, the update frequency of news groups should also be considered. You cannot always scroll the same news groups all day long. We believe it should be updated selectively based on actual conditions and work needs.

In addition, subtitle news should use an independent background color to distinguish it from the picture, which is conducive to the audience's "reading". For example, Phoenix TV Information Channel uses yellow as the background color.

The number of subtitle news scroll bars should be determined according to the specifications of current mainstream TV models. It is recommended that there be no more than two at present. According to our incomplete statistics, Phoenix Chinese Channel and Information Channel have the Phoenix logo before and after every subtitled news segment. In the Mainland, Guangxi Satellite TV has the Phoenix logo before every subtitled news item.

This may seem like a small move, but we believe it is a responsible performance and should be strongly promoted: it only reflects the news selection criteria of a specific station (can be regarded as a kind of intellectual property), while at the same time To a certain extent, a necessary link in promoting the image of the TV station has been completed. We also recommend indicating the name of the editor after each group of news, not only because it is necessary to assign responsibility to the person, but also to respect human labor. In addition, news sources should be noted when necessary to ensure the authority and authenticity of the information. After observation, the existing subtitle news focuses on current affairs, so it seems that the coverage is too narrow. We suggest that some service information be appropriately added, such as weather forecasts, important program notices, water and power outage notices, important cultural and artistic event notices, etc. These similar information can be inserted at the right time, and the frequency should not be too much, but it is closely related to the lives of ordinary people. It is a measure of the TV station's "three closenesses" and will naturally have a better audience market.