Online shop planning book

(1): Use the website of the online shop registered on the search engine.

(2): Use e-mail for publicity.

(3) Use the discussion group BBS for publicity, that is, people communicate online by email.

(4): Use well-known websites to publish information about their online store addresses, such as blogs, Alibaba, pats, and so on!

(5) Used in mobile advertisements such as buses.

(6): Use leaflets.

(7): Use posters

(8) Use online bookmarks

(10) Use stationery

Three: store opening plan:

1: online store summary: this store is a newly opened online store. The main products are decorations, and the bracelet types are agate and pearl. The anklet type is 12, and there are various products such as necklaces. Our price can be accepted by a wide range of people, with good quality and diverse appearance, which can be suitable for boys and girls, middle-aged women and the elderly. Because different people wear them to show different beauty. There are many varieties, so that consumers can carefully choose their favorite products.

2. Market analysis: From the advantages of our products compared with other online stores, because many products can be purchased online now, but many online store clerks sell products about boys and girls, housewives (women in their thirties) and retired elderly people, in addition to lovers' clothes, because in the era of popularization of computing, many people in the world have mastered the basic operation steps of online shopping. Old people are no exception! Although boys and girls are more fashionable, selling this product has more advantages. However, the nature of boys and girls is that they like shopping, the habit of picking and trying on the spot, and the psychological pursuit that goods must be suitable for themselves in order to wear beauty. Boys and girls are very keen on buying, and will not limit their shopping psychology because of time, weather and geography. The psychological needs of middle-aged and elderly people are convenience and commodity use, followed by exile, which will be directly affected by weather, time and geographical location. Therefore, our store is implementing a comprehensive adaptation to the scope of use.

3. Store business orientation: Because decorations and application range are very wide, unlike other stores, there is an age limit for goods, because goods can be accepted by teenagers, middle-aged people and the elderly. The price is also reasonable. There are both ordinary and expensive goods. Different people can accept it. Therefore, the geographical distribution is uneven and extensive. All regions have it, but the advantages are concentrated in economically developed cities such as Guangzhou, Shenzhen and Zhuhai. Because the biggest advantages of these cities are high per capita income and high computing penetration rate, people can quickly adapt to the consumption pattern of online shopping.

4. Business strategy: Our business strategy mainly depends on the Internet, which can improve our understanding of goods, that is, improve our business. Therefore, it is necessary to entrust a large-scale school student as a representative, or to cooperate with the owner of a decoration shop in He Na. Let them help our store sell goods.

5. Profit analysis: Because the volume of this product occupies a relatively small position, the most affordable and convenient logistics mode can be used. At present, traditionally, consumers still attach great importance to the issue of commodity prices. So our store adopts the way of small profits but quick turnover.