The importance of breakthrough point and how to find the only breakthrough point skillfully (30~ 1)

Simply put, "observation angle" and "viewpoint" constitute the starting point of an article. The same hot topic can have different observation angles and form different entry points accordingly.

Let's take a concrete look. There is such a news that two girlfriends have an appointment to play in the reservoir. As a result, when Jia bowed his head and tied his shoelaces, he pushed Jia into the reservoir and both of them drowned. This is a people's livelihood news event, so what is the starting point of this event?

First of all, from the perspective of social security, people are not allowed to enter the reservoir without authorization, which leads to the need to strengthen the management of scenic spots, which is a starting point.

Secondly, from the perspective of family education, in order to avoid similar safety incidents, every parent should give their children the best safety education, which is another starting point.

Let's take another look. From the perspective of personality development, we may analyze what kind of life experience the abuser has, which led to her behavior. Whether parents can prevent their children from becoming people with personality defects through education is the third breakthrough point.

Therefore, different observation angles produce different viewpoints and jointly form different breakthrough points.

2. Different entry points can produce different effects.

Different entry points can also produce different effects. When your entry point makes the audience feel more relevant to themselves, the better the effect will be, then we can say that it is a relatively better entry point.

Let's look at the news cases just listed. Let's analyze which of the three entry points will be better.

The breakthrough point of 1 is from the perspective of social environment, which is more what the relevant management departments can do than what most people can do. So everyone's attention will be weak.

Starting point 2 is from the perspective of family education, because it is closely related to the interests of your children and families, so everyone should pay more attention.

Breakthrough point 3 is from the perspective of children's personality development. From the perspective of parents, no one will presuppose that their children are the perpetrators. Therefore, the audience's attention to this entry point is not as high as that of entry point 2.

Here, I want to emphasize again, because the positioning of WeChat official accounts is mostly for ordinary people, unlike those official media. So the cut-in angle we choose must be popular.

Think about it, what does the public usually pay attention to? Must be closely related to their own lives, such as how to live better, how to educate children, how to improve their working ability, how to get a happy marriage, how to get good interpersonal relationships and so on.

Therefore, when choosing the starting point, we must start from these angles. In contrast, using starting point 2 will make it easier for readers to pay attention to this topic and the writing effect will be better.

The sharper the angle, the more attractive it is.

A good starting point, in addition to making the audience feel more related to themselves, there is also a strange trick of "the sword goes sideways".

Because of people's curiosity, the audience is more interested in novel and tricky events and angles, but less interested in popular and ordinary things. So the sharper the cutting angle, the more attractive it is.

What do you mean by sharp corners? Let's look at a debate in The Story of Qipa again. The debate is "Bad weather is called takeaway. Am I guilty? "

In the program, some people say that Shi Hang is very novel from the perspective of the orderer, and some people say from the perspective of the delivery clerk, and from the perspective of "take-away".

He said: "Takeaway could have appeared in front of you, but after some tossing in bad weather, it has been beyond recognition. Have you considered the feeling of takeaway? "

Shi Hang can stand in the perspective of "take-out", which is very different, but also very attractive. The same is true of writing articles. When you can stand in the perspective of different subjects and objects in the event and form a unique perspective, it will be very attractive.

Of course, when we write articles on the official WeChat account, we don't mean to look for angles that others don't have in order to be sharp and sharp, but to be sharp, appropriate and reasonable, even if it is sharp, reasonable and meaningful, so that readers can shine and be convinced.