Taobao training search crowd function

One of the main factors affecting the driving accuracy is the crowd search function of the train;

1, quality population

Quality visitors can be divided into visitors who have never bought, visitors who have bought, and visitors who have collected shopping carts. These are high-quality visitors who have visited the store and are interested in buying, so they can set a high premium for these buyers. The optimization of premium can use the automatic optimization function of search crowd of fuel-saving treasure, and different people give different premiums according to the effect.

2. Potential population

Visitors like shops or peers can lock in these people and win them over. These customers are potential buyers. It is suggested to set a high premium, which is lower than that of high-quality people, which can not only expand potential customers, but also improve the accuracy of traffic.

3. Customize the crowd

As the name implies, people can be customized according to the buyer's gender, age, spending power, spending habits and other aspects, and sellers can use the backstage? Heart selection? Function, so that according to the user data visited in the store within 90 days, the age, gender and spending power of buyers can be summarized and counted.

4. Weather crowd

Weather labels are also commonly used. Most weather-sensitive products often use weather labels, such as umbrellas and masks. Weather labels can be divided into: temperature, weather, air quality, etc. When setting the search crowd, don't blindly set all the search crowds. You should first understand the characteristics of the search crowd, then locate the crowd according to the product demand, and often analyze the data to make corresponding optimization.

Now there are more holiday crowds, activity crowds and so on. In the background, and everyone analyzes the settings according to the promotion situation.

Many people have told me this sentence: Ranked first, the click will definitely be high. ? what do you think?

Actually, this sentence is right or wrong. Hehe, that's right because the click rate will be much higher when you rank first, but it's not as simple as it is said. Even if it is ranked first, other aspects are not optimized. How much do you think it will cost to maintain it? It's best not to be a local tyrant who wants to burn money for fun. The low click-through rate may be because your product has no advantage in peer products, sales volume and price comparison. Pay attention to analyze the advantages and disadvantages of peer products to adjust the booth of their own products. Fuel-efficient wireless and PC are optimized separately, and the bid is automatically optimized to the right position according to the performance of different platforms, which is more accurate. You can also grab the ranking and get stuck.

For example, several products in a page can sell well but the price is high, so we can put the products with lower prices on this page. You don't have to go to the previous page. You'd rather be a chicken head than a phoenix tail. According to buyers' browsing habits, the click rate at the top of the next page is likely to be higher than the end of the previous page.

;