The domestic epidemic situation is controllable, and the consumption in the auto market is heating up?

With the first batch of national medical teams rushing to help Hubei on the way back, does this indicate that the war epidemic is about to win? I think the answer is yes.

Affected by the epidemic, the entire automobile industry delayed the resumption of work and production, and basically stopped production in February, which brought out consequences that were difficult to clean up. Production and sales data have returned to the level of more than ten years ago. With the gradual control of the domestic epidemic, can the auto market recover synchronously like the weather?

Look at the data, the signs of recovery are obvious?

Look at the data, and you will have the truest feeling. According to the statistics of the Federation of Passenger Cars, the production and sales of narrow passenger cars decreased by 8 1.2% and 78.7% respectively in February. It can be seen that the COVID-19 epidemic has made the original downward auto market worse.

With the epidemic under control, the resumption of work and production in the whole industry is advancing. After entering March, the performance of the auto market is obviously more active. According to the statistics of the Federation, in the first week of March (1 -8), the average daily sales of new cars exceeded 1.6 million, although the year-on-year decline still reached 5 1%, but the signs of recovery were very obvious compared with February. Besides, it's only the first week. With the improvement of the efficiency of returning to work and production, it is expected that the production and sales of new cars will increase at a faster speed.

According to the staff of a BMW 4S store, since March, the passenger flow and new car turnover in the store have basically reached the same level as last year. Although there is no specific data, at least it shows obvious signs of recovery. Of course, the premise of all this is that the domestic epidemic situation has been fundamentally improved.

The temperature is not strong enough, so a fire is needed.

Even though the chain has rebounded, compared with the same period of last year, it is obvious that the data in the first week of March is still unsatisfactory, which means that the speed of recovery is not fast enough. The sales volume of 20 19 in March exceeded1740,000, and it is inevitable that this March will not reach the level of last year. Therefore, it is necessary to strengthen the stimulation of automobile consumption from automobile enterprises, dealers and local policies.

At the level of car companies and dealers, from online live car sales to offline dealer stores, how to maximize customer leads has been paid more and more attention, and throwing out more promotion policies is an effective means. For example, a dealer of FAW-Volkswagen launched a package price of 38,800 yuan for the new generation of Magotan.

In order to meet the market demand, many China brands have added N95 air filters to their new cars, so as to ensure the healthy and fresh air inside the cars and gain consumers' attention from the practicality of the products. For example, Changan Auchan X7 upgraded CN95 medical-grade protection system for new and old car owners free of charge; There are also dealers who have formulated preferential policies for car purchases for medical workers who fight the epidemic.

In addition to the self-help of driving and training companies and dealers, the government is also introducing policies to encourage automobile consumption. Zhuhai proposed "subsidizing consumers who buy cars with' National Six' emission standards from automobile sales enterprises registered in Zhuhai"; Since March 3, "three types of foreign household registration personnel, such as foreign household registration staff of public institutions, compatriots from Hong Kong and Macao, and talents in urgent need in our city, can apply for car purchase and licensing in Zhuhai without having to apply for a residence permit."

Foshan was the most straightforward before. From March 1, Foshan encourages the consumption of "National Six" standard displacement vehicles, and the financial subsidy for each vehicle ranges from 2,000 to 5,000 yuan. At the same time, it also promotes the construction of parking lots to meet the demand for vehicles in infrastructure construction.

In terms of new energy vehicles, Guangzhou gives consumers a comprehensive subsidy of 6.5438+0 million yuan for purchasing new energy vehicles, and a subsidy of 3,000 yuan for replacing or purchasing the "National Six" new car; Hunan province also encourages and supports the first purchase of new energy vehicles. At the same time, the policies in Changsha, Hunan Province are more targeted. Before June 30, consumers can get a one-time subsidy of 3% of the car price by purchasing vehicles produced by SAIC-Volkswagen Changsha Factory, Changsha BYD, GAC Mitsubishi, GAC Fick and Hunan Cheetah at designated dealers and settling in Changsha. The maximum subsidy for each car does not exceed 3000 yuan.

A large number of new cars are ready.

Although the sales end of the market is not performing well, many new cars have been listed since the end of February for the upcoming recovery, paving the way for the market after the epidemic. Especially after entering March, a large wave of new cars have been released online, ready to go.

American Chevrolet patrol opened the first pure electric vehicle in China market, which is very representative; Geely ICON was also listed online on February 24th, after its delayed listing. Willanda, a heavyweight model of GAC Toyota, was launched on February 28th, completing the product matrix of GAC Toyota SUV. In February, the price of the million-class Lexus LM was announced, and several other brands changed their new cars every year.

After entering March, many China brands have launched new cars, and some new cars that will be listed soon or in the second half of the year are also actively building momentum. Among them, Changan Automobile pushed two new cars in one breath, namely Changan Yidong PLUS and Changan UNI-T. At present, the market attention of these two cars is very high, and other brands are also gearing up.

Write it at the end

During the period of epidemic prevention and control, the control of people flow in public transport system has brought great inconvenience to families without cars. Moreover, even if they choose public transport, passengers' psychology is full of fear, which will lead to their strong desire for cars. In other words, after the baptism of the epidemic, there will be a small climax of automobile consumption, even if it is a flash in the pan, but it will play a role in fueling the overall recovery, and the auto market is getting warmer and closer.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.