Marketing Plan for Thanksgiving Day 2022

Model essay on Thanksgiving marketing activities in 2022 (5 selected articles)

In order to ensure a high starting point, high quality and high level of activities, it is necessary to make an activity plan in advance, which is the detailed rules, steps and arrangements for specific actions of an activity. What are the characteristics of an excellent activity plan? The following is a sample essay (5 selected articles) of the marketing activity plan for Thanksgiving Day in 2022 that I compiled for you. Welcome to read, and I hope you will like it.

2022 Thanksgiving Marketing Plan 1 Theme:

Thanksgiving guests, 16 warm consumption activities

Purpose and significance of the activity:

First, through this activity, on the one hand, let customers experience the change of 16, on the other hand, attract more customers and make them feel the difference of 16. In order to better promote the restaurant brand.

Secondly, since Christmas, New Year's Day and other festivals will come one after another, this Thanksgiving activity should echo the next festivals and lay a good foundation for the next better development.

Activity content:

First, the Thanksgiving Day scene layout

1. Red lanterns are hung in four storefronts (not on the first floor of Dongsi Store), big lanterns are hung at the door, inflatable arches are set up, and theme banners are hung.

2. Add a dish display board. Hanging food display boards in lobby and corridor rooms will give customers a visual impact.

Second, the specific implementation plan

Publicity time:1616 ——1616

Activity time: 16 16

Publicity method: 1. Put up a poster at the gate to briefly introduce the method and content of this activity.

2. Make publicity color pages, on the one hand, distribute them to dining customers, on the other hand, distribute them in places with large traffic, achieving double effects.

Option 1:

1, send a lollipop or a small gift to the children who enter the door, and send a holiday speech.

2. Customers who spend over 100 yuan can have the opportunity to tie balloons (balloons are prepared in advance). There are several cold dishes in the balloon, and you can get this dish (mainly with low price) if you win the prize. Customers who spend all over 200 yuan can also have the opportunity to tie balloons.

Scheme analysis:

The scheme has low investment cost and many interactive elements, which can make customers feel the festive atmosphere. Because Thanksgiving is not as important and famous as Christmas and Spring Festival in Kaifeng, the main purpose of the scheme is to change customers' impression.

Option 2:

Give lottery cards to guests who spend more than 300 yuan, and leave the contact information of customers on the lottery card. The prizes are some beautiful small gifts; You can also ask the front office manager who are the customers who spend a lot and spend a lot on average. Because of the contact information of customers, you can send a message in the name of the company to greet the new dishes of 16 before holidays or when the weather changes suddenly. (This scheme is not limited to this festival, but can be continued. )

Scheme analysis:

The scheme will reduce the gross profit in the early stage, with a large number of customers, and the work of screening out regular customers is heavy. However, we can catch a considerable number of customers, save unnecessary advertising expenses, let customers know about the new products of 16 at the first time, and realize the improvement of 16 in service.

Option 3:

Thanksgiving will introduce new dishes and special dishes, and improve food with the help of Thanksgiving publicity. Send a small bowl of glutinous rice balls or a heater after dinner, and send a 10 yuan voucher after paying the bill.

Scheme analysis: Using the stunt of Thanksgiving, new dishes can be quickly accepted by the public. In addition, although the number of jiaozi presented is small, customers can feel the difference and warmth of Thanksgiving after the oral introduction of the waiter, which is beneficial to the reputation of 16.

Responsibilities and preparations of each department:

Purchasing department: responsible for purchasing the required items.

Planning department: responsible for the specific planning and arrangement of festival activities.

Front Office: The front office manager actively assists the planning department in store layout and coordination among employees. Waiters unify holiday greetings and smiles, and actively introduce the details of holiday activities and new dishes to customers.

Activity budget:

Arch rent: four storefronts 150 yuan/day ***600 yuan.

Ear warmer (gift): 1.5 yuan /200 ***600 yuan.

Lantern (small) 1.2 yuan /400 ***480 yuan.

5000 publicity pages ***700 yuan.

Food exhibition board 70*90 60 yuan/168 * * 10080 yuan.

Lantern (1.2m) 50 yuan /20 *** 1000 Yuan.

Poster+Show 50 yuan /4 ***200 yuan

Overall scheme analysis:

Because the previous 16 activity was not done much, although the scale of this activity is very small, it can make consumers have a strong sense of memory, cause good word-of-mouth publicity, and improve their visibility and reputation. Moreover, various systems have just been introduced, and it can play a great role to take advantage of holiday opportunities to strictly grasp services.

2022 Thanksgiving Marketing Plan 2 Activity Theme:

Global Thanksgiving Day, Thanksgiving Day in xx Mall, Thanksgiving gift for you!

Activity 1: Grateful Action, True Love Lottery, 100 Grateful Gift for you!

Activity time:

165438+1October 24th (the fourth Thursday of1October is-Thanksgiving Day every year).

1181October 165438+241October, and customers who have spent more than 100 yuan in xx Mall can pay at1October 24/kloc. The prize is worth 200 yuan.

Award setting:

1, thanks for the gift from mom, Skyworth HDTV.

2. Thanks to my father's gift, Haier Fashion Refrigerator.

Thank you for your gift, angel water dispenser.

4. Thank you for your husband's gift, Philips razor.

Thank you for your wife's gift, Panasonic fashion washing machine.

6. Thanks for the gift, Thousand Island Fashion MP4.

7. Thanks for the gifts from relatives, Du Ya Fashion Humidifier.

8. Thank you for your gift, Galanz microwave oven.

9. Thank you for your gift, Kangbao Disinfection Cabinet.

10, thank you for your gift, Samsung fashion digital camera.

Ten copies of each gift.

Activity 2: Grateful members, free lottery.

165438+1On October 24th, customers of xx Mall, xx Mall 200 and xx Mall 300 members can receive different amounts of gratitude lottery tickets for free with their annual points. Diamond card member 10, gold card member 6, points 10000-20000 member 4, points 5000- 10000 member 3, points 2000-5000 member 1.

Activity 3: Thanksgiving goods, sincere dedication.

On Thanksgiving Day (165438+1October 24th), all floors of the shopping mall fully guided the concept of commodity holiday gifts, created a grateful consumption atmosphere, created a sales peak, and launched a series of colorful commodity marketing and promotion activities.

2022 Thanksgiving Marketing Plan 3 I. Purpose of the event:

1. Origin of Thanksgiving Day: Since 20xx, a large-scale Thanksgiving Day promotion has been launched on 10 every year, which has strong strength and brand appeal. These are the three original promotional activities that echo "Hundred Regiments War" and "August Highlights", and they are powerful brands of promotional activities. During Thanksgiving activities, we will join hands with many partners to select ultra-shocking low-priced goods and a series of preferential activities to present a rich shopping feast for the people.

Second, the theme of the event:

The 6th Thanksgiving Day is grandly opened!

Third, the activity time:

20xx165438+1October 20th to165438+1October 29th.

Four. Activities:

Activity 1: Thanksgiving Price in Golden Autumn-Thanksgiving Articles

The sixth Thanksgiving Day was grandly opened. During Thanksgiving, the prices of clothing goods, department stores and household appliances were appreciated by the audience (some goods were lower than the cost price). Once the price falls to the end, it is a good opportunity once a year and should not be missed.

Activity 2: Sincere Thanksgiving Ceremony-Gift Package

During Thanksgiving, 100 customers who enter the store every day can get a thank-you gift package at the reception desk on the first floor with their tickets after shopping in 20 yuan.

Activity 3: Affordable Thanksgiving-Send coupons

During Thanksgiving, supermarkets in 39 yuan are full of shopping, clothing, department stores and household appliances, and 88 yuan will give the fat cattle in Huacheng Food Plaza a voucher of 10 yuan, and so on, and each voucher is limited to five.

Activity 4: The groom's Thanksgiving Day-Buy gifts.

During Thanksgiving, the groom gave gifts of suits, including socks, ties, belts, shirts, shirts and belts, which cost more than 298 yuan and leisure suit more than 3,000 yuan.

The groom's casual clothes will be given a 40% discount, and a trade-in activity will be launched: a set of old suits will be given a discount 150 yuan, and a single piece will be given a discount 100 yuan.

Activity 5: Thanksgiving Declaration-Blessing Chapter

Grateful, grateful ceremony, grateful price, grateful heart, at this moment of gratitude, let us leave our blessings to our relatives, friends and lovers on the scroll of gratitude to express our gratitude.

Marketing Plan for Thanksgiving Day 2022 The fourth Thursday in June 165438+ 10 is the traditional Thanksgiving Day in the United States. In the eyes of Americans, Thanksgiving is second only to Christmas. This is a day of gratitude, and people go to church to pray for gratitude according to custom; It's a reunion day. People from all over the world get together to share the turkey. This is also a day of celebration, and all kinds of carnival activities are held all over the country.

I-word duration

165438+1October 24

activity theme

Global Thanksgiving Day, Xinglong Building Thanksgiving Day-Thanksgiving gift for you!

Activity content 1

Grateful action, true feelings lottery, 100 Thanksgiving gift for you!

165438+1October18-165438+1October 24th, customers who have spent more than 100 yuan in the mall can redeem a Thanksgiving lottery ticket, and on the same day and on October 24th.

Award setting: ten for each gift.

1. Thank you for your mother's gift, HDTV.

2. Thanks for my father's gift and fashionable refrigerator.

3. Thank the benefactor for his gift, water dispenser.

Thank you for your husband's gift, razor.

Thank your wife for the gift, washing machine.

6. Thank you for the gift, mp4.

7. Thank you for your gift, humidifier

8. Thank you for the gift, microwave oven.

9. Thank friends for their gifts and disinfection cabinets.

10, thanks to the teacher for the gift, fashionable digital camera.

Activity content 2

Grateful members, free lottery

On xx, xx, XX, customers with 300 members can receive different amounts of Thanksgiving lottery tickets for free with their annual points. Diamond card member 10, gold card member 6, integral 10000-XX20 member 4, integral 5000- 10000 member 3, integral xx——5000 member 1.

Activity content 3

Grateful goods, true feelings and great dedication

1Thanksgiving Day on October 24th, 165438+, all floors of the building comprehensively guided the concept of commodity holiday gifts, created a strong consumption atmosphere of gratitude, created a sales peak, and launched a series of colorful commodity marketing promotion activities. Thanksgiving shopping guide goods thanksgiving object is

1, thanks to mom;

2. Thanks to my father;

3. Thank the benefactor;

4. thank your husband;

5. Thank your wife;

6. thank the children;

7. Thank the people you love;

8. Thank your classmates;

9. thank your friends;

Thank you, teacher.

Activity content 4

Gratitude declaration, true feelings interpretation

1. Send a thank-you letter to Panjin citizens, and express the gratitude of the enterprise to customers, society, family, friendship and love on Thanksgiving Day through newspapers, radio and other media and internal publicity means in the building.

2 2. 10/On the evening of October 24th, 165438+ held a "declaration of true love and gratitude" party. The whole program takes gratitude, gratitude and gratitude as the core, reflecting the content of blessing, care and joy; At the same time, 100 thanksgiving gifts were shaken out at the party.

3.165438+1On October 24th, a thanksgiving signature activity was held outside Xiamen. Customers can leave their blessings to their relatives, friends and lovers on a 100-meter scroll and display it in the corridor outside the building.

4. Employees wear special Thanksgiving badges, shopping malls make "Happy Thanksgiving" heart-shaped balloons, and customers give special gratitude cards when shopping, creating a strong gratitude atmosphere.

5. On Thanksgiving Day, various songs about gratitude and gratitude are played in the building, such as "Grateful Heart"; Welcome speech is mainly based on the concept of gratitude.

2022 Thanksgiving Marketing Plan 5- Activity Background

Aya, a world-renowned fashion chain brand, specializes in providing high-quality cosmetics, cosmetic tools, accessories and other products for fashion girls. Aya advocates "fashion and dynamic" as the brand concept, "international quality and low price" as the marketing positioning, and insists on providing customers with products with stable quality and the most fashionable sense at the most reasonable price. Through the atmospheric image storefront and professional and cordial sales service, Aya has gradually become the exclusive product of China fashion girls. On the occasion of Thanksgiving, Ayaya Nanning Xixiangtang Branch is sincerely grateful and sincerely gives back to new and old customers.

moving target

1, attracting new and old customers

Step 2 clear inventory

3. Establish a storefront image

4. Expand consumer groups and sales share.

This activity will stimulate potential customers and let people who have used Aya products before and those who have never used Aya products get to know Aya. As a result, the number of people buying Ayaya goods has increased, and the number of purchases per capita and the number per capita have increased.

Three. activity theme

"Thanksgiving is kind, Paramore, thank you and me" is the theme slogan of this promotion. Gratitude has always been a fine tradition of our Chinese nation, and it is also the minimum character of an upright person. He should give back to his parents, teachers, leaders, classmates or colleagues, care for society and repay himself. Buy Ayaya a small gift for them and themselves, which is very affectionate to the world.

4. I-word duration

1, preliminary preparation stage

1)165438+1October 24-26 for personnel training.

2 2) 10/25 -26 October 165438+ distributed leaflets.

3)165438+1On October 26th, put up posters and hang balloons in front of the store to create a festive atmosphere.

4)165438+1October 26th.

2. Promotion implementation date-165438+1October 27-30 Location: Yayaya Branch next to Li Kelong in Xixiangtang, Nanning-Xixiangtang Branch.

3. Summary stage

165438+1October 30th, summarize whether this promotion has reached the promotion goal, and make Aya more deeply rooted in people's hearts. The person in charge records the advantages and disadvantages of learning.

Verb (abbreviation of verb) activity content

1) festive atmosphere layout in the store

1 is the layout outside the store: a large poster of Zhang Kuan with a height of 2m and 4m was made at the main entrance. The main background pattern is the endorsement superstar Aya Jolin Tsai, and the word "Modeling" is written on it as the theme slogan of the event. The picture is as follows.

Shop layout: The entrance wall is decorated with self-written paper and photo KT, and colored balloons are hung to create a festive atmosphere.

2) Introduction of promotion scheme

1, thanks to the old customers, grateful for the benefits-customers who hold Aya membership cards can enjoy a 6.5% discount when they buy Aya products on the promotion day.

2. Sincere Thanksgiving Day, I will send you when you come-during the activity, anyone who buys in Aya can give you the corresponding vouchers.

3. Grateful gifts, giving money and sending cards-you can get Aya membership card discount when shopping is over 100.

Thank you for sending it and giving it back to you at a special price-there will be a special commodity counter during the event.

5. Grateful action, 200 prizes for true feelings-All shoppers in Aya can hold the shopping list to the cashier for a lucky draw, and each of the 200 prizes is worth 20 yuan until it is used up.

Six preliminary preparations

1) Distribute leaflets-Distribute leaflets in all busy crowd areas around the store, mainly targeting young people. The leaflets distributed are mainly discounted goods.

2) Put up posters-put up posters in areas around the store where there are many people, so that more people can know Aya's gratitude for the promotion.

3) Personnel training-The main content of training is activity plan, detailed rules and matters needing attention. Ensure that all personnel understand the objective, content and theme of this activity.

4) Division of labor and material preparation. Table below:

cashier

Responsible for handing out prizes, giving away membership cards and vouchers.

Shop assistant 1 and 2

Responsible for arranging publicity tables, pasting storefront posters, hanging balloons and organizing the festive atmosphere of the storefront.

Shop assistant number three

Responsible for the sound, trumpet, recording and playing content in the promotion room in advance.

Shop assistant number four

Responsible for cleaning inside and outside the store.

Shop assistants 5 and 6

Responsible for handing out leaflets in front of the door to attract customers.

5) Pre-test plan-During the activity, the manager will be responsible for monitoring the development of the situation, and if there are any mistakes, they will be corrected and corrected in time.

7. Promotion budget

The total promotion budget is 1000 yuan, and the promotion budget table is as follows:

Posters, balloons and other storefront layout 150

Leaflets, labor costs 200.

Prize value 400 yuan

Staff bonus 200

Other expenses such as water and electricity 50