Popularizing life: several tricks to easily establish a high-viscosity community

Why do some communities just want to climb stairs all the time, or don't sleep without looking?

Why are some communities always so quiet, or only the voice of the group owner?

The reason comes down to whether the user's stickiness is enough.

The more the group lives, the better, right?

It's time to live more and more. It's time to stop.

Reduce useless bombing and consumption, and live a life that needs the community; Just immerse yourself when you don't need it.

Live at a critical time and form a habit.

How to promote life and build a highly viscous community?

The answer is altruism.

1. Privilege. Give users a strong reason to stay in the community, they will enjoy privileges in the community, but they will have no rights when they leave the community.

For example, you can link other members of the community, the power of offline activities > online activities.

In addition, KOL and the value it provides are also one of the powerful reasons why users exist in the community.

2. Welfare. Through entertainment and fun welfare, we can promote the community atmosphere and bring users closer.

Establish an incentive system in the community, and encourage users to participate in community activities and speak enthusiastically through the distribution of physical gifts.

3. entertainment. Including red envelope solitaire; Jokes, jokes, gossip; Singing by name, embarrassing stories, Tik Tok, videos and so on. Of course, this form is not suitable for serious communities.

4. care. Safety in the morning and evening, weather forecast, road restriction reminder and holiday blessing will all reflect humanistic care and make users feel more.

5. content. The meaning of community is to provide value, and cognition, growth and knowledge will make users feel gained.

Hot spots and untimely topic guidance will also stimulate users' needs. In addition, excavate UGC and make it a community KOL.

6. activities. The time is ripe, step by step, and various forms. For example, small and beautiful, flashing lights, group images.

In order to survive, the community needs to change blood.

To eliminate unqualified users, it is necessary to establish an evaluation and rescue mechanism.

Evaluation mechanism refers to the evaluation index used to judge the health status of the community and its members, which should be digitized, such as the number of speeches and the number of days of sign-in.

According to the evaluation index, users are stratified, the finer the better, and the more targeted the coping strategies are.

Nobody cares? Chat Not going well?

Here are some ways to break the pain points.

1. Use group drag skillfully. You can prepare a list of questions in advance, let the group drag the questions and the group owner will answer them. Leave enough warm-up time before the activity, let users pay attention, and the group will mobilize the sense of expectation.

2. Talk privately about diving users. Inquire about the needs of diving users and provide optimization methods.

3. Deliberately fabricate doubts. If anyone questions, don't talk first, so more people will question. After 30 minutes, send a big red envelope and blow up more people. Let everyone be quiet first, and then answer the questions directly: it is normal to have doubts, which is a common situation in the market; Don't say that the product is true or false, teach everyone the identification method; Then send out product information to let users identify themselves. At this time, there will be favorable comments, and the person who initially questioned the private letter should have a good attitude. Say what you just said, and let him tell his true feelings in the group.

4. Focus on maintaining 20% quality users. It's always those who are active in the community. Maintaining the relationship between these people can affect the other 80% users.

to do sth

Looking for the elements of altruism in the time management community.

As long as you stick to it a little more every day, life will be very different.

I'm Wang Ning, a self-manager who keeps improving.