The weather in Guangzhou is good and the copywriting is mild.

"As soon as he appeared, the scenery became the focus."

"A sip of rice wine brewed by my mother warmed my dream with my body."

"Homesickness is not always, just for a moment."

"We started with jet lag, but love didn't."

In my opinion, this poster is ordinary and ranks third in the world for two reasons.

First, the connection with autumn is only reflected in four keywords with radicals. You can say that this is creative, but I can also say that the form is a bit limited.

Second, from the content of the copy, it is not difficult to see that everyone is expressing "missing", so in autumn, it can only be equal to missing?

Is the understanding of autumn a bit narrow?

Therefore, I don't think this copy has written the real autumn.

It happened that the autumn in Guangzhou was very strong recently, so I went to find some copywriters to express autumn. Let's have a look.

From what angles can you write autumn?

It also gives some inspiration to friends who need autumn copywriting.

First, write autumn in summer.

Autumn comes after summer, and summer is the last season of autumn. Because summer is usually long, the sun is hot and cicadas are noisy, the change of this season seems to suddenly change from noisy to quiet and bleak. Therefore, writing autumn, taking advantage of summer or seasonal changes, can be a preferred angle.

1/ May all the regrets in summer be the foreshadowing of autumn surprises.

2/ Autumn is coming, and the little skirt I want to show you in summer will miss its season. But it doesn't matter. I also have a beautiful autumn dress I want to show you.

3/ Autumn is to help the busy summer to step on the brakes.

4/ In fact, autumn is not autumn, but when summer tries to stop.

5/ Put the summer and coke in the refrigerator, then take them out and shake them. Bang, autumn is coming.

6/ In late summer, autumn is still brewing.

7/ But no matter how hard the days are, we have moved from hot summer to mild autumn. Let's move on, do what we like and wait for the first snow together, shall we?

8/ Summer is over, and your spring, summer, autumn and winter have just begun.

9/ Early autumn is always gentle, leaving summer during the day and autumn wind after sunset.

10/ Write all the regrets in summer on the leaves that will fall in autumn. They will stay in the soil for a winter, and the flowers of hope will bloom next year.

Second, the autumn written by eating goods

Writing autumn with autumn grain is also a good angle. But I don't understand. There are so many foods in autumn that lotus roots, greasy crabs, osmanthus honey ... why are fried chestnuts and milk tea the most common? Isn't milk tea a must-have drink for pig girls all year round?

1 1/ There will be fried chestnuts and new encounters in autumn.

12/ Sugar-fried chestnuts and maple leaves are birth certificates in autumn.

13/ Autumn is really nice! Wide sweaters drink warm milk tea, buy a catty of sugar fried chestnuts from the stall, and stand on the yellow leaves to watch the gentle evening breeze blowing in the afterglow of the sunset.

Third, the autumn written by people who want to fall in love

For people who want to fall in love, all the year round can be the season of love. Spring is the most confident love season, summer is to find a boyfriend who can tell cold jokes, winter is to find someone to warm the bed, but autumn seems to have a different kind of romance, all literary temperament.

14/ I suddenly want to ask you something about autumn. For example, how many days is the flowering period of osmanthus, and it is necessary to add some new long sleeves when the weather is cold. Can you like me in September?

15/ You are like the crushed moonlight in autumn scattered all over the world, keeping me awake all night just to meet you.

16/ I want to be caught in the gentle breeze, the soft clouds and the orange hug by autumn.

17/ The autumn I remember is October. I put down my book and looked up at you.

18/ It is said that autumn is suitable for missing, but it is actually more suitable for meeting.

19/ Autumn is so cute. With the autumn wind, even the occasional sneeze is: love autumn!

Fourth, autumn is written by people who want to fall in love with food.

There is a famous saying in the foodie world: only love and food can be worthy of it. Then this angle can be said to be the best annotation of this famous saying. In the name of falling in love, you can enjoy delicious food. Or, in the name of feeding each other, we are in love

20/ Autumn is really great. It's neither cold nor hot, neither anxious nor dry, nor sticky or greasy. Eating sugar-fried chestnuts and baked sweet potatoes is warm.

It's so sweet to run to someone you like with a freshly baked egg tart. How about being in love?

2 1/ It would be nice to fall in love. The leaves are yellow, the sun is warm and the wind is gentle. Put on a beautiful sweater or coat and be happy.

Happy people drink milk tea hand in hand, walk aimlessly in the street, chatting gossip and telling jokes, and secretly kiss his face while he is not paying attention.

Seeing his shy and lovely appearance, I feel so happy when I think about it.

Fifth, it is autumn written by people who are eating delicious food and want to fall in love since summer.

I like the following description about "Autumn is coming". Because it is a "hodgepodge", you will feel rich.

And the key is to have details. With the details, it is easy to have a sense of picture, action and layout of the scene, which can be described as a good skill.

22/ "Autumn is coming" means that the small shops selling sugar-fried chestnuts on the street begin to line up, and the moonlight is getting clearer every day.

The sound of rain changed from excitement to silence, and people appeared sober and clear-headed, and the days suddenly became slow and long. Summer night

Wear headphones at night to avoid running, but in autumn night, when the moon is full, we chat and drink, and hold hands with our lover when the wind blows.

Sixth, the writer's autumn

The big devil is on the scene. We can find that their angles are richer, they have thoughts, they have feelings and they have a quiet life.

There are fireworks on the earth ... just a few strokes, which outline the appearance of autumn. Because of this, Qiu is in their works.

It is colorful and fascinating.

23/ It is said that it is the sadness of lonely autumn, and it is said that it is acacia in the distant sea. If someone asks me about my troubles, I dare not say your name.

Words.

-Dai Wangshu's "Trouble"

24/ At dusk in autumn, people boiled bamboo leaves with chrysanthemums and got drunk with begonia.

-Lin Qingxuan's "Warm a Pot of Moonlight Wine"

25/ I can't move years. You are covered with moonlight and stop in autumn.

-Shamma Yin Xue "Here I am"

26/ There are thousands of rays of sunshine burning in the depths of your eyes, and the dead leaves in autumn haunt your heart.

-Nie Luda's twenty love poems and a desperate song.

27/ In the clear autumn morning, you don't have to be happy to walk around casually.

-Mu Xin's "Going to the Plain"

28/ Winter is lonely, summer is parting, and spring is the bridge between them. Only autumn pervades the four seasons.

-adonis's My Loneliness is a Garden

29/ Autumn is the second spring. At this time, every leaf is a flower.

-Camus

In fact, the best way to spend autumn is to sit under a osmanthus tree with you. Every time the small osmanthus falls, we will exchange a word with each other. When all the flowers are in bloom, our heads are covered with yellow stars, and then we will go to see the snow in the cold winter with you.

-Lin passes the ball

3 1/ Maybe I don't love late autumn, but early autumn. At first, when the mysterious gas disappears, the full moon, crab fat and sweet-scented osmanthus are not in a bleak state, and I enjoy it most.

-Lin Yutang's Taste of Autumn

Seven, two sentences that have nothing to do with autumn

Finally, share two words that have nothing to do with autumn. I like these two sentences very much. Reading them makes me feel trance or vaguely moved. Because they are different, the format is also different, as the end.

32/ Summer is a season when you can dream by lying on your desk for ten minutes between classes.

My mother's thoughts warmed my years.

Three meals advertisement, four seasons copy

Which autumn copy do you like best?