Planning scheme of 520 milk tea shop activities

520 tea shop activity planning scheme (general 5 articles)

In order to ensure the safe and smooth progress of the activity, we need to start the work of making the activity plan in advance. The activity plan is actually a planning document of activities related factors. So what kind of activity plan is good? The following is the activity planning scheme of 520 tea shop I compiled for you (generally 5 pieces). Welcome everyone to learn from and refer to. I hope it helps you.

520 tea shop activity planning scheme 1 1. Promotion slogan

Aimei, take what I love.

Second, the promotion time

20xx x month x day-May 20th (Valentine's Day)

Third, publicize the agenda.

20xx year x month-day-February -x day (x days)

Fourth, the promotion theme

1. Xiu En 'ai is just and the price is reasonable.

2. Prepare enough gifts for love to be declared all over the world.

Verb (abbreviation of verb) commodity promotion

Valentine's Day is a special festival for lovers to give gifts to each other. Therefore, commodity promotion should take "sentimental gifts" as the theme, including ornaments, gifts, flowers, boutique series and so on.

Each store should do a good job in creative display, highlight the key display of goods, and ensure the sales of holiday goods.

1, special price of goods

During Valentine's Day, the overstocked goods in the store will be sorted and classified, and special price areas will be set up. These products can use this activity to protect their capital and make consumers feel really affordable.

2. Theme display: X month X day -X month X day

Each store will display the theme of Valentine's Day series products in a conspicuous position at the main entrance, which can make full use of the kitchen window display. If there are no kitchen windows, the storefront can be displayed in a conspicuous position.

Requirements:

A, Valentine's Day theme display, focusing on exquisite ornaments in the store.

B, each store must pack at least X sets of "xx sets" for theme display.

520 Tea Shop Activity Planning Scheme 21. Mission Statement

This tea shop is named "xx", which is homophonic with "xx" to attract students to buy and leave a deep impression on them. The goods sold in our shop mainly include hot and cold drinks such as freshly made milk tea, cocoa, coffee and tea, as well as some cookies. In order to occupy xx% of the milk tea market in the school, the daily average sales volume of drinks should be controlled above X cups, and the monthly sales volume should be controlled above xx cups. The product profit rate should be controlled at around xx%, and the total profit rate should be controlled at around xx%.

Second, the market analysis

(1) Advantages of our store:

1, full range of drinks;

2, the beverage is more personalized, and the taste, sweetness and ingredients can be selected by consumers according to their own conditions;

3. Our store will regularly launch new products (combining seasonal changes and hot trends);

4. Consumers can see the making process of the beverage and feel more at ease about the beverage;

5. The store environment in our store is lively and relaxed, which makes consumers feel comfortable when they enter the store;

6. Our store adopts multi-minute promotion methods, such as member stored value cards, full gift of stored value, member points exchange system, etc.

7. Our products are low and the profit rate is high;

8. Students' oral communication is effective;

9. Provide WeChat, Alipay ordering and take-away services.

(2) Weaknesses of our store:

1, the store space is limited, and it can't accommodate enough consumers;

2. Our products and promotion methods have low thresholds and are easy to be imitated;

3. The rent cost is high.

(3) Opportunities:

1. There are few tea shops in the East Campus, and there are even fewer tea shops with personalized products and diversified promotion methods.

2. Our store is located next to the main road connecting the East District and the headquarters, adjacent to the canteen and Jiaochao, and there is a large flow of people between the student dormitory and the public toilet;

Freshmen are about to enter school, and our store is more attractive to them;

Nowadays, college students are the main consumers of milk tea and other drinks.

(4) threats:

1, close to a tea shop, and the tea shop has a long history, and has always been the leader in the tea market in the East Campus, which has a great influence on students;

2. More and more people are beginning to pay attention to the "health concept" and all girls' weight loss goals, which has a negative impact on the sales of milk tea and other drinks.

Three, customer psychological analysis and measures to make customers satisfied and loyal.

psychoanalysis

The newly opened tea shop, students who are already interested in milk tea, are more likely to try it early. If they are satisfied with the products and services, they will come back and become "repeat customers"; However, students with limited interest in milk tea are less likely to consume without certain sales hotspots and preferential measures.

(2) Relevant measures

1, providing personalized service and giving consumers more choices;

2. In the initial stage of opening, we can offer large discounts to attract students (especially freshmen) to spend, such as a 5.8% discount on the whole audience, buy one and get one free, while ensuring the taste and quality of products and the service quality of staff, improving customer satisfaction and loyalty, attracting them to spend again, and improving our influence among students (especially freshmen);

3. Customer's free membership card. The membership card can be recharged, and xx yuan can be sent to X yuan. You can enjoy a 10% discount when you use the card in our store.

4. The member points system is implemented, and the member points are 1 minute, and the accumulated X points can be exchanged for X yuan in cash;

5. Regularly launch new products and half-price products for members.

Fourth, market segmentation, target market

(A) market segmentation

The market in the school is mainly based on students' needs, which are divided into physiological needs and psychological needs. Physiological needs include:

1, the demand for drinks when thirsty, such as students coming out of the bathhouse and students who have been to physical education class;

2. The demand for hot drinks in cold weather and cold drinks in hot weather.

Psychological needs include:

1, attraction and preferential activities of new products;

2. The need for communication.

(2) Target market

Because different demands have little influence on the sales of our products, we don't divide the specific target market, but need to combine objective factors such as seasons, such as focusing on cold drinks in summer and hot drinks in winter.

Verb (abbreviation of verb) positioning strategy and brand strategy

There are a large number of college students, and they have different tastes for drinks such as milk tea. Therefore, the brand positioning of our store is "personal tailor", which means personalization. Consumers can choose drinks according to their personal preferences, and the factors such as sweetness, ingredients and temperature are completely selected by individuals to customize personal exclusive drinks.

Six, product strategy

Product quality: ensure the safety and hygiene of the store and establish a perfect quality assurance system;

Product appearance: under the premise of ensuring product quality, beautify product appearance;

Product brand: take "personal tailor" as the brand positioning, and publicize it in product packaging, store decoration, leaflets and other places;

Product packaging: choose safe, hygienic, environmentally friendly, beautiful and comfortable packaging, and indicate the brand positioning of our shop name "Le Baibai" and "personal tailor" on the packaging;

Product development: combining with factors such as seasons and hot trends, new products are launched regularly.

Seven, the price strategy

Because there is only one competitor in the East Campus, we adopt a competition-oriented pricing strategy.

The price of drinks in our shop is the same as that of similar drinks in another milk tea shop, but the membership card system is implemented, and customers who spend at will in our shop can apply for membership cards free of charge. If the membership card is recharged with xx yuan, you can enjoy X discount when you spend in our store. At the same time, the member points system is implemented, and a member accumulates one point, and the accumulated xx points can be used in cash by X yuan; You can enjoy a 15% discount when you buy new products with a membership card; Regularly launch drinks that enjoy a 50% discount with membership cards.

Eight, distribution strategy

Consumers can not only go to the store to buy consumption, but also order takeout through Alipay and WeChat. Take-out is less than X cups, and each cup is charged with a delivery fee of 1 yuan; Buy 3 cups of takeout, free of charge.

Nine. Implementation of marketing plan

1. Hire students who are willing to work part-time and publicize in front of the tea shop three days before opening. At that time, we will pour our signature drinks into small paper cups and give them to people coming and going for free.

2. Distribute leaflets at the entrance of the canteen and Jiaochao, and you can enjoy a two-yuan discount when you arrive at the store with leaflets;

3. Three days before the opening, all drinks in our store will be discounted by xx. On this basis, buy three get one free. Attached:

Sales volume: at least xx cups a day and at least xx cups a month.

Profit: The cost of single product (ingredients and packaging) is controlled within xx yuan, the price is controlled above 7 yuan, and the average profit per unit product is controlled above X yuan.

Market share: more than 50%.

Competition: There is only one tea shop in X campus to compete with it.

520 Tea Shop Activity Planning Scheme Sany, 20xx Valentine's Day Activity Purpose

1, grasp the 520 Valentine's Day promotion tea shop to plan business opportunities to make customers feel fresh and stimulate consumption desire;

2. Increase the flow of people in tea shops to attract new customers;

3. Establish the reputation of tea shop and improve customer loyalty;

Second, 20xx Valentine's Day activity time

20xx year x month x day (ten days in advance) -20xx year x month x day (ending at 24: 00 on 520th)

Third, the theme of 20xx Valentine's Day activities

I love you, filar silk heart.

Four. The object of 20xx Valentine's Day activities

For female customers aged 20 to 30.

Verb (abbreviation of verb) 20xx Valentine's Day activities

"I love you, filar silk heart" special event

Buy a reality show, share the beauty and win a gift!

1 Share, get the prize: xx. (Everyone has a prize)

2 Lucky Advent Award (monthly 1)

3 Loyal Customer Award (end of year 1)

The promotion of intransitive verb 20xx Valentine's Day activities

1, key time for publicity: x days before the event; -x days later;

2. Publicity means: determine the target audience, and then spread it through appropriate channels, such as xx.

Seven. Work before the promotion of 20xx Valentine's Day activities

1. Supply problem: determine the products to be promoted and prepare enough goods. Different products should be promoted in different ways. In addition, for discounted goods, for example, large products should be selected as promotional goods. During the promotion period, the sales of goods will be faster than usual, so adequate stocking is a guarantee.

2. Do a good job in after-sales service: the increase in order volume brings many after-sales service problems, and fully communicate and coordinate with customers to ensure the satisfaction of each customer.

3. Determination of customer groups: find suitable consumer groups and formulate targeted promotion programs.

520 Tea Shop Activity Planning Scheme 4 I. Purpose of 20xx Valentine's Day Activities

1, grasp the 520 Valentine's Day promotion tea shop to plan business opportunities to make customers feel fresh and stimulate consumption desire;

2. Increase the flow of people in tea shops to attract new customers;

3. Establish the reputation of tea shop and improve customer loyalty.

Second, 20xx Valentine's Day activity time

20xx x month x day -20xx May 20th (as of 24: 00 on 520th).

Third, the theme of 20xx Valentine's Day activities

I love you, filar silk heart.

Four. The object of 20xx Valentine's Day activities

For female customers aged xx to xx.

Verb (abbreviation of verb) 20xx Valentine's Day activities

"I love you, filar silk heart" special activities.

Buy a reality show, share the beauty and win a gift!

1 Share, get the prize: xx. Everyone has a prize.

2 lucky arrival awards (x names per month).

3 Loyal customer award (year-end X).

The promotion of intransitive verb 20xx Valentine's Day activities

1. Key publicity time: X days before the event and X days after the event;

2. Publicity means: determine the target audience, and then spread it through appropriate channels, such as xx.

Seven. Work before the promotion of 20xx Valentine's Day activities

1. Supply problem: determine the products to be promoted and prepare enough goods. Different products should be promoted in different ways. In addition, for discounted goods, for example, large products should be selected as promotional goods. During the promotion period, the sales of goods will be faster than usual, so adequate stocking is a guarantee.

2. Do a good job in after-sales service: With the increase of orders, a large number of after-sales service problems have been brought. We should fully communicate and coordinate with customers to ensure the satisfaction of each customer.

3. Determination of customer groups: find suitable consumer groups and formulate targeted promotion programs.

520 tea shop activity planning scheme 5. Decorate the shop appropriately according to the holiday characteristics. On the day of 520, the store can appropriately add some romantic elements, put a bunch of roses on the cashier, hang some pink love balloons on the wall, and find a lovely doll to distribute roses, so that customers can feel the elaborate design of the store and have a better impression on the store.

1. Tell your friends your touching story loudly.

Customers who pay attention to our official WeChat account and share the moment of our love in the circle of friends can get a cup of our explosive drink for free.

This is one of the marketing methods commonly used by many brands on Valentine's Day. Although the creativity is not high enough, the advantages are convenient operation and good customer participation, which not only enlivens the festive atmosphere of the store, but also invisibly allows customers to share the store in the circle of friends and actively help the store to promote.

Second, use couples to take photos for publicity.

Shops can set up creative punch points at the door, let customers take drinks, ask professional photographers to take pictures, put them on the official WeChat account to vote for the most loved couple to win 520 prizes, or send drinks to our store. On the day of 520, it provided intimate value-added services for couples at a lower cost.

In addition, the store can also design a simple and warm 520 advertisement wall on the same day, which can be properly integrated with product and brand information, so that customers can spread the brand image of the store invisibly when sharing photos.

Third, launch drinks that meet the characteristics of festivals.

In order to help them express this love to each other, the manager of the tea shop can spend some time matchmaking and create opportunities. For example: send blessings and thank-you cards in the name of the store; Beverage cups are decorated with festive features; Adjust the names of drinks in one or two stores. ......

Combined with the characteristics of Tanabata, special products are launched to help customers express their love smoothly. This is also one of the marketing methods commonly used in store holiday promotion. Catering people skillfully grasp these emotional pain points and construct valuable emotional marketing, which can not only increase the profit of the store on the same day, but also improve customer satisfaction, leave a good impression on customers and increase repeat customers. Of course, this method is more suitable for single stores or stores with fewer stores.

Fourth, interesting little activities.

1, live broadcast by network celebrities.

Invite local or national well-known online celebrities to broadcast live in the store, or organize a fan meeting under the online red line to create momentum for Qixi activities.

2. When consumption meets "7", send roses.

For the settlement of consumption, a rose will be given if the amount of each order is "7" (limited quantity, first come, first served).

3. The third party is free.

China Valentine's Day, most businesses will focus on couples, ignoring singles. At this time, in the opposite direction, launching a three-person peer-to-peer third-person free activity is bound to form new communication potential and influence. Dicos once launched a three-person package on Valentine's Day, and the effect was very good.

4, love letter solitaire.

Invite the first person to buy milk tea that day, write a sentence at the beginning and after the person who wants to write, so that customers can participate in the writing of this love book. Finally, you can display it in the store or put it on your own xx to attract traffic.

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