How do dessert shops spend the winter?

In fact, any catering business will basically face this off-season problem. Because people's flow, taste and consumption consciousness will change greatly in different seasons, especially in the Yangtze River basin or the northern region, it is difficult to have a product that can meet the needs of different people in different seasons. Therefore, the author believes that to spend the off-season, investors must first establish a correct business awareness-"the off-season will always exist, and how to spend it safely is the most important." The so-called safe passage means not closing the store and wasting the rent. I believe investors will not think so. So safety is to keep a certain profit in winter, even if it is not as much as in summer. Then the next step is to consider "what products can help me spend the winter?" This requires a comprehensive analysis of the local market.

Candy shops mainly rely on cold drinks, fruit fishing or frozen desserts to attract people. In winter, due to the weather, many people will not choose to eat cold food, which is inevitable. The business of dessert shops can be very hot in hot weather, but if correct measures are not taken in autumn and winter, the business will definitely drop sharply. But if seasonal desserts or other supplementary products can be introduced, winter is a good business opportunity.

Here are some examples of students in the dessert business class of Shishang Kitchen.

In Guangzhou, Mr. Liu opened a low-priced dessert shop near a large residential area. The main target groups are nearby primary and secondary school students and wage earners. Business is booming in summer, mainly cold drinks, ice cream and fruit fishing. In winter, aiming at the characteristics that young people like delicious food, Hong Kong egg series was launched. As a result, business is still booming, and many students queue up to buy, which promotes the sales of hot and cold drinks in the store.

Mr. Fu, who lives in a small town in Henan Province, opened a mid-range Hong Kong-style dessert shop near the local university campus, mainly for college students. When winter arrived, Mr. Fu noticed that some Xinjiang walkers selling mutton kebabs were particularly good, but there was no place where they could sit comfortably and eat barbecue. So, taking advantage of our big place, he launched a smokeless barbecue series. Because of its rich products, reasonable prices and good environment, it attracted many students to patronize and had a good winter.

There are many similar examples, that is to say, as long as you use your head, the winter in the dessert shop is not sad. Many of the above products are also included in the dessert entrepreneurship training course of Shishang Kitchen. So the so-called worry is actually unnecessary.