What do you need to prepare to open a clothing store?

The experience required to open a clothing store is equivalent to opening a business, a restaurant, or a fruit shop. All walks of life require a certain amount of experience to be able to run the store well. .

First of all, you need to know who the clothes you are selling are for the elderly, middle-aged, or children; whether they are for men or women; and the style you are focusing on is simple style, Korean style. Wind, Japanese style, European and American style or sports style, etc. Only by clarifying the group you want to target and the main style can you develop the overall style of your clothing store in that direction. The decoration and furnishings should match the overall style of the clothes, and then you can attract customer groups to visit from the appearance. .

Secondly, you should choose the location according to the style of your clothing store. If it is a trendy brand, it should be located in a place with a large number of young people, around university towns, or in bustling commercial streets. But consider the overall environment around the store, the style and decoration of other stores, that is, the so-called peer competition, and try to be more novel than other stores, so as to attract more customer groups; if the main focus is The style is casual clothing and the like, and can be located near residential areas and commercial streets to attract working groups.

Also, since the style of the clothing in the entire store has been set at the beginning, don’t change your style easily, develop towards the original style, and constantly add new ones with similar styles. Products are updated in real time. Only in this way can your old customers continue to cooperate with you and attract repeat customers.

Then carry out certain screening on purchasing channels. Since you want to run your own clothing store well, you must build your reputation in the early stage. When choosing purchasing channels, you must first focus on clothes. Compare goods, compare prices, quality, workmanship, style, etc., compare dozens of stores and then filter, and set aside some supply points that you like. The purchase price is very important. The purchase price determines whether the store is competitive. If If you open a clothing store in a university town, the clothes purchased by college students should be priced according to their economic base. The price is about one to two hundred, which is a reasonable price that they can accept, so don’t buy here. Those products with very high prices will only cause the goods to be stranded and unable to be sold. You must also find a good manufacturer, negotiate all aspects of the issue with the other party, sign the contract after you are optimistic about it, and try to reduce intermediate links and cost output as much as possible.

Try to find some customers to conduct questionnaire surveys to understand their favorite styles and acceptable price ranges. Learn to communicate with your peers. Although peers are in a competitive relationship, if you discuss more together, you can accumulate more experience and understand the clothing trends in the entire market. Also, learn more about matching knowledge yourself. Learn some marketing models and business management knowledge, so that the clothing store will become better.