Most smart watches are ugly? They tried not to give in to superficial values.

In recent years, with the enhancement of people's health awareness, smart phones, smart bracelets, smart watches and other smart devices are favored in helping users to monitor their health, assisting users in physical exercise, and facilitating daily life. Among them, smart watches that are more convenient to wear and can better balance fashion and sports health are constantly emerging.

At present, in addition to the APPLE WATCH series of smart watches launched by Apple, traditional watch brands and luxury brands have also followed suit to launch smart watches, and domestic brands are not inferior, and they also have a place in the fierce competition in the smart watch market. Through my own understanding of the functions of smart watches and the integration of traditional watch design, some are luxurious and fashionable, some inherit the traditional style with a sense of science and technology, and some are cheap and practical.

Be famous, don't compromise with your face value.

I don't know when watches have a place in luxury goods. Compared with traditional mechanical watches, smart watches with multiple composite functions will naturally not escape the clutches of luxury brands.

Luxury brand Louis Vuitton launched its first smart watch Tambour Horizon in 20 17, and has now been upgraded to the second generation. According to foreign media reports, when launching the first smart watch, Michael Burke, CEO of LV, said, "For us, beauty is uncompromising. There are too many' ugly' products in the field of wearable devices. "

Louis Vuitton Weibo screenshot.

It is true that the Tambour Horizon smart watch launched by LV continues the classic design of its Tambour series watches, and has a running system equipped with Google Wear OS, which has basic functions such as incoming call, SMS, email, alarm clock, pedometer, heart rate monitoring and weather forecast. At the same time, continuing the travel spirit of LV, the "city guide" designed by Tambour Horizon smart watch has become the biggest attraction of this smart watch, which can provide users with travel information in 29 major cities around the world. In addition, Tambour Horizon smart watch also has the function of reminding users of boarding time, terminal and boarding gate information, delay and arrival time.

Louis Vuitton Weibo screenshot.

As a smart watch launched by a luxury brand, Tambour Horizon continues its luxury style, with more than a dozen dial interfaces that can be switched at will, and 60 straps with different materials and patterns can be matched at will. Of course, its price is also very luxurious, and the official price starts from 20300 yuan.

As a luxury brand, Emportio Armani launched smart watches in 20 16. At the end of 20 19, emporio Armani released the latest series of emporio Armani interconnected smart watches. For luxury brands that always pay attention to design, Emportio Armani Connected is a classic luxury watch with a fashionable appearance, a brand-new innovative dial design, an iconic urban background and eagle logo, and a stainless steel single chain.

Emportio Armani official website screenshot.

Functionally, the latest series of Emportio Armani Connected is also a truly functional smart device. In addition to some basic functions of smart watches such as fitness tracking, notification and application, the new speakers of the latest series of Emportio Armani Connected have realized the dialogue function of this series of watches. In addition, users can talk to test assistants, arrange tasks, receive notifications/warnings, and listen to music tracks of compatible programs with the help of speaker functions.

Compared with LV's Tambour Horizon, Emportio Armani Connected series smart watches are much more affordable, and the price is about 300 euros. At present, the most expensive in official website is 399 euros.

Adhering to the tradition of watchmaking, it combines classic elegance with a sense of technology.

TAG Heuer, a Swiss luxury watchmaking brand, is one of the first big names in the luxury watchmaking industry to embrace smart watches. Adhering to the pure watchmaking tradition, TAG Heuer Internet Smart Watch combines the exquisite elegance of chronograph with personalized digital experience adapted to sports and daily scenes in a unique way. Since 2020, TAG Heuer has released a number of smart watches, such as the third generation TAG Heuer Internet Smart Watch, TAG Heuer Internet Smart Watch Golf Edition and so on.

Tag Heuer Weibo screenshot.

In addition to regular functions and sports functions, TAG Heuer Internet also has payment functions and voice translation functions. At present, the official price starts from 13300 yuan.

Another watchmaker, Montblanc, released its first smart watch, Montblanc Summit, in 20 17, and it has been upgraded to Montblanc Summit2. I have to say that the appearance of Montblanc Summit2 is very clear, with the elegant gentleman style of Montblanc watches. The appearance of dial follows the classic design of Montblanc watch, and there are many choices.

Montblanc Weibo screenshot.

On the basis of improving the endurance of Montblanc Summit, Summit2 has a good experience in many functions, such as vibration reminding function, payment function and language translation function, but the keyboard input function of Summit2 is slightly "chicken ribs". At present, the official price of Montblanc Summit2 starts from 8300 yuan.

The price advantage of domestic smart watches is obvious.

Shortly after Apple's autumn product launch this year, vivo officially released its first smart watch. As a mobile phone manufacturer who joined the smart watch later in China, vivo Watch has very complete functions. Apple's newly released Apple Watch Series 6 is innovative in health technology-blood oxygen measurement, and vivo Watch also has this function. At the same time, it can also carry out all-weather heart rate monitoring and sleep monitoring. Vivo Watch also supports all-day calorie monitoring and activity goal setting.

Screenshot of vivo Weibo.

Vivo's first smart watch is also trying to balance the sense of fashion. It adopts traditional watch design, with a strap made of Napa leather and fluororubber, and a variety of dials are built in for replacement. The most important thing is the high cost performance of vivo watch. The current price in official website is 1299 yuan.

OPPO Watch ECG released by OPPO at the end of September this year focuses on health technology and supports professional ECG testing. It is the first self-communication smart watch in China that has been registered and certified as a Class II medical device in National Medical Products Administration. On this basis, the ECG version of OPPO Watch can also provide professional ECG analysis and interpretation, and realize the detection of common arrhythmia such as atrial fibrillation and premature beats. At present, the official price is 2499 yuan.

Screenshot of JD.COM OPPO flagship store.

Editor Wang Shengnan proofreads Chen Yanyan.