Service content and core advantages of jellyfish interaction

Strategy and tactics: according to the needs of each customer, combined with media advantages and industry characteristics, formulate detailed planning and implementation plans. In the process of implementation, there will be a special team to track the whole process and control the implementation effect. And adjust the strategy at any time.

New media marketing: in-depth cooperation with major new media platforms. Theme planning, public opinion building, interactive initiation and result monitoring.

Media release: media public relations, news event planning, integrated marketing promotion planning services. Good media relations and professional team composition, to help customers achieve their needs perfectly and provide them in the first time. Main work

In this publicity work, five categories of apps (social, reading, tools, life and entertainment) were selected for joint assistance, and * * * cooperated with 44 mobile channels, covering a total of 783 million people.

1. Netease news client made a theme skin+open screen+release, covering 200 million people.

2.Camera360 camera template usage: 6634 1 times 3. Sogou wallpaper download: 7 19 1634 times, like115533; Download volume of Android wallpaper: the total popularity is 2640073, and the average popularity is 44747; Love wallpaper download: 49,000 times; 4. Momo's ticket grabbing activity data: 4438, covering10.50 billion person-times. 5. Aruha's "Metamorphosis" activity data: click over 10,000, like 4000. 6. Xiaomi MIUI:7 days to download over 1.5 million, with an average daily activity of 407,365 calendar (movie premiere recommendation+push+national ticket grabbing pervert).

This mobile terminal * * * integrates 29 apps to promote "Jingcheng 8 1", and the online publicity activities directly cover up to 380 million people.

1. In the early stage of publicity, the movie information was infiltrated under the guidance of the exclusive App, which attracted the attention of the audience. 2. In the middle of publicity, the "haunted house story collection order" was launched; Sogou wallpaper film wallpaper topic 3. During the publicity sprint, there are prize-winning screen opening activities; According to statistics of EBOT Ian Day box office think tank, "Capital 8 1" was ranked eighth in the box office of Chinese movies in 20 14 as of August 9, with a cumulative box office of over 400 million, and won the title of domestic thriller.

New media case:

1. Published by Weibo: 1330; Number of fans: 42564;

2. Official main topic # Love on the Cloud # Reading volume: 65.438+49 million people participated in the discussion volume: 36.5438+06,000 3. Official blog carries the exposure of various important materials related to movies, such as trailers, posters, epk and so on. 4. During the publicity period, * * * created 22 hot topics (entertainment events) and accumulated them on the list (movies/general list). 5.*** 50 mobile channels were used, covering a total of 65.438+006 million person-times (including people repeatedly covered by various channels).

In this publicity work, for the first time, the barriers between traditional media, new media social communication and APP mobile channels were comprehensively broken through, the needs of films and audiences were comprehensively analyzed, and the film publicity work was carried out with the "unsatisfactory" in emotional segmentation as the breakthrough point.

Publicity strategy: 1. 37 days. 2. Postcard delivery. 3. Biography of titles and slogans. 4. Write a long article every week. 5. Thanks to the audience and the cinema. 6. Ticket grabbing activities and business cooperation. 7. Pre-sale activities before screening.