How can the display of clothing stores be better?

Although the weather is cold now, it will soon be spring after the Spring Festival, so many clothing stores are busy clearing winter clothes, but they have not ignored the new spring clothes. But when new spring clothes come on the market, where can the clothes in the store be displayed to sell more goods? Today, Women's Wear Network will take a look at the new display skills in spring clothes with you.

For some clothing stores, when spring clothes arrive, the store manager, clerk and supervisor often have great differences on how to display them:

A, store manager: If there are still few spring clothes, insert them into winter clothes to show them!

B, Shop Assistant: Spring clothes are not very popular now, so let's put them on display in the backcourt! Otherwise, it will delay business!

C. supervision: spring clothes should be displayed separately and in the best-selling area!

Let me talk about the opinion of the shopping guide first: because the salary of the shopping guide is the basic salary+commission, and the general basic salary is relatively low, and the salary is mainly raised by commission, so the shopping guide will advocate showing the winter clothes that can be sold in 65438+ 10 in the popular sales area!

The store manager also focuses on sales, and intends to use winter clothes to drive the sales of spring clothes!

But neither method is suitable!

Near the end of the year, many brands of winter clothes are on sale, so it is impossible to sell high-profit new products. Many bosses are puzzled by the statement that "as long as the inventory is sold, it will be a profit". When there is no new product, it is reasonable to sell the inventory; When you buy new products, you don't show them to the corresponding places, just like losing watermelons to check sesame seeds.

First of all, every season, goods have a corresponding sales life cycle. If we don't show spring clothes now, it will reduce the sales cycle of spring clothes and inevitably lead to the production of spring clothes inventory! The reason turned out to be selling winter clothes inventory, which is too expensive!

Secondly, there are several kinds of customers in the store, one of which is "early adopter" customers, and a large part of them are VIPs in our store. Their consumption habit is to buy in advance and wear in advance, and always walk in front of the public! If your spring clothes don't fit or make customers feel less, they will go to other brand stores to buy them!

Moreover, the brand image needs to be maintained! Clothing is a trend product after all. When spring comes to your store, you don't wear spring clothes, which can only make customers feel that your brand is a follow-up brand. What is the brand value in this case?

Therefore, Bian Xiao affirmed the opinion of the supervisor! But at the same time, I also give you two tips:

1. If the store has two windows, one window model can wear spring clothes and the other window model can show winter clothes!

2. Generally, the left and right sides of the entrance are sales areas. If the local temperature is still very low, you can show spring clothes on the left and winter clothes on the right, because the right side looks better than the left! Of course, if the temperature is not very low, spring clothes should still be displayed in the best position in the popular area!

The above are the skills shared by women's clothing network for listing new spring clothes and displaying them in clothing stores, hoping to help your bosses.