How does rookie international do it through overseas express delivery of the whole family barrel?

A few days ago, CCTV Finance shared an overseas anecdote in a report. A young man in Paris, France secretly bought himself a football made in Yiwu on AliExpress. As a result, my wife found out, which triggered unnecessary "family conflicts." In order to please my family, I ordered several boxes of false eyelashes for my wife, and bought a doll made in Dongguan for my child two days later.

To his surprise, the family's gift not only magically synthesized a big package, but also became faster in logistics details, and it could arrive in less than 10 days.

Behind this "magic" operation is the intelligent single entry technology of rookie cross-border logistics.

Through this algorithm, these three goods from different producing areas in China can not only become a whole, but also improve the timeliness of logistics. From the original 20 days or so, it can reach the hands of consumers such as logistics in more than a week.

According to the latest data, the popularity of domestic product search in the double eleven domestic market rose by 43% this year, the biggest increase in the past three years. Overseas, domestic products are also sought after. According to the latest data of AliExpress, as of 9: 00 am on June 1 12, 17 hours had been sold, and the turnover of 26 brands exceeded one million dollars.

How to make brands made in China and China reach overseas consumers in a faster and more cost-effective way is a problem that China Logistics has been solving.

Under the scale effect of 0 1., speed and cost performance are indispensable.

In the past few years, cross-border e-commerce has brought new opportunities for "domestic products going out to sea". In the context of the exponential growth of package scale, rookie can compete with the three giants of international express delivery in a short time. In March of 20021year, the daily average cross-border parcel volume of Cainiao Global Parcel Network exceeded 5 million. In the past two years, the compound annual growth rate of this business has reached 80%, while according to public information statistics, the compound growth rate of DHL, FedEx and UPS is 4%.

The scale of the package continues to grow at a high speed, providing more innovative soil for novices. The key to innovation is to solve the core problems of cross-border logistics-speed and cost performance.

The martial arts in the world are fast and unbreakable.

The classic famous sentences in Jin Yong's martial arts novels were later known to more audiences because of the movie Kung Fu. When the speed of martial arts reaches the extreme, you don't need complicated moves, you can defeat the enemy with one move.

No matter how sophisticated and complicated martial arts are, there will be flaws. Only "fast" is invincible, because no one in this world is an opponent of time.

In business, the same applies.

The breakthrough of rookie in cross-border logistics first benefits from the continuous breakthrough of timeliness.

Logistics restrictions in international trade often make businesses and consumers laugh and cry. Some merchants in the circle mentioned that a male buyer once asked for a refund after the arrival of sexy underwear. The reason is that the delivery is too slow, and his girlfriend changed the goods. The underwear he bought is no longer suitable for his new girlfriend's figure, so he can only return it.

But now, like the rookie's $5 10 delivery product, consumers can receive the package from China within 10 working days after placing the order.

After cross-border logistics has solved the core problem of "fast", it is more difficult to reduce costs and ensure cost performance.

Back to the logistics support behind the express family bucket.

Intelligent consolidation behind the express family bucket means that when overseas consumers use the same address to place orders at different stores on AliExpress, the system will use the intelligent consolidation function to package the goods of different merchants into a package and send it to consumers, which not only improves the logistics timeliness, but also does not increase the logistics cost.

The basic support behind it is the algorithm and the size of the package.

How to collect it, when to collect it, where to collect it, and who to collect it with are all calculated by intelligent algorithms. According to the package size, smart order consolidation can effectively improve the shopping experience of consumers. The parcel will be upgraded from the previous 30-50 days' surface mail route to the direct air route within 20 days, and in some areas it can be upgraded to $5 10 day.

It can not only reduce logistics costs, but also increase the competitiveness of domestic products. For example, if a French guy buys false eyelashes, even if he buys a box of products alone, the tax will be 5-6 dollars, while if he buys them overseas and locally, a box of products often costs more than 10 dollars.

Fast and cost-effective, it is the performance of "express the whole family barrel to enhance the shopping experience", but the core behind it is the continuous improvement of logistics digital intelligence. "

02. The ability of digital intelligence enhances the shopping experience.

Many businesses in the United States and Asia have encountered similar situations-because of extreme weather, customs clearance of goods, non-performance of freight forwarding companies and other issues, resulting in the loss of express mail or parcels. In addition, the logistics link lacks a digital tracking scheme, and the losses caused by these lost goods are often borne by the merchants.

For example, in February this year, in Massachusetts, USA, 20 packages were thrown into the forest, and 20 packages contained household items, food, toys and other items. More than half of the packages were stolen, and the local police even posted a post on Facebook.

The New York Times analysis shows that in new york, where the number of express delivery orders ranks first in the United States, more than 90,000 packages are stolen or disappeared without reason every day. According to the analysis of José halkin villars, a professor at Rensselaer Institute of Technology, more than 6.5438+0.7 million packages are stolen or lost every day in the United States, with a total loss of more than $25 million.

With the continuous promotion of China's intelligent logistics overseas, the above problems are gradually being solved.

First of all, the rookie's cross-border e-commerce logistics parts can realize the traceability of the whole link logistics details through the improvement of intelligent supply chain and algorithm, and solve the problem that the cross-border parcel segmentation details are invisible in the underlying design.

Secondly, the warehouse is accelerated by intelligent equipment from the beginning to the end, such as container warehouse, which is specially equipped with intelligent equipment such as digital assembly line and cross-belt sorter to ensure the working efficiency in the warehouse; Intelligent equipment in overseas distribution centers can not only improve sorting efficiency, but also reduce costs. Taking the rookie French distribution center as an example, the automatic sorting mode and professional sorting equipment, together with the self-developed intelligent distribution system, are expected to reduce the sorting cost by more than 50%.

Finally, the solution for the last mile overseas has been further improved. The rookie not only built the Kaban network transportation, but also built a terminal self-lifting network overseas. Consumers can choose to deliver the goods to their homes or pick up the pieces by picking up the code.

With the further expansion of packaging scale, overseas infrastructure is constantly improving. "Express family barrels are being sent overseas faster and faster.

03. Increase infrastructure and speed up cross-border logistics.

According to customs statistics, the import and export volume of cross-border e-commerce in China reached 1.69 trillion in 2020, up 3 1. 1% year-on-year, much higher than the national foreign trade growth rate 1.9% in the same period. IResearch predicts that the cross-border export e-commerce market in China will reach 15. 1 trillion in 2025, and the CAGR will be 26.6% in 2020-2025.

At present, China is the largest B2C cross-border e-commerce transaction market in the world, and how to improve the shopping experience of overseas consumers has become the most concerned issue for businesses.

Cross-border e-commerce is different from traditional international trade. The characteristics of "small batch", "high frequency" and "fragmentation" pose great challenges to logistics. A regional center is needed to carry these packages and send them to other countries through multimodal transport. At the same time, logistics infrastructure is needed to export digital capabilities.

165438+1October 8th, rookie Liege eHub was officially put into use. The completion of this facility has made the air transport originally scattered to European airports more large-scale, intensive and intelligent. At the same time, it can also help European exports to China catch the return flight, improve logistics timeliness, save costs and achieve a win-win situation.

The eHub in Liege is mainly divided into two parts. The intelligent cargo terminal can accelerate the rapid transshipment of import and export goods between the empty side and the land side of the airport, and the distribution center can focus on unloading, customs clearance, sorting and other services. For example, the LemoPDA in the warehouse can not only reduce the workload of operators, but also accurately synchronize the detailed information of logistics. Another example is the digital customs clearance system, which can upload original data lines such as orders, payments and logistics, and complete customs clearance unconsciously before the goods land.

The above intelligent logistics capability not only improves the package processing speed, but also shortens the transportation time.

Liege eHub is the largest intelligent logistics hub for rookie in Europe, and also a landmark project for China logistics enterprises to go to sea in the cross-border e-commerce field. In addition to Liè ge Hub, Rookie has also built e Hub in China, Hongkong, Malaysian and other countries and regions.

EHub, a rookie in Liege, Belgium

In the scene of exporting cross-border e-commerce, eHub is more like the "injection point" of China's export parcels, but eHub alone is not enough to further improve the timeliness of the whole link of cross-border parcels.

Or take the "express family bucket" at the beginning as an example. The transportation path of the whole package is accurately cut into different paragraphs and accelerated in each process.

First of all, in the domestic stage, the rookie completes the collection of each package, and calculates the optimal route to complete the receipt through intelligent receipt calculation. Then, the package gets on the plane, flies from different ports to overseas logistics hubs, and after arriving overseas, the package passes through the digital customs clearance system and subsequent sorting and distribution, connects with the local card board network, reaches different destinations, and finally completes the terminal delivery.

Cross-border logistics has not only air solutions, but also supplementary solutions for ground troops. For example, from 2065438 to March 2009, Cainiao opened the first cross-border e-commerce logistics line for Zheng Ou Ban Lie, which can serve consumers in 28 EU countries. In June this year, the China-Europe road transport route opened by the rookie was the only one that people had never touched at that time and could cross the border quickly within 10 minutes.

At present, Cainiao has established seven distribution centers in Europe. In Europe alone, the rookie has more than 6,543,800 square meters of export overseas warehouses, covering 24 EU countries and the whole UK. The official warehouse No.3 is located in China and No.7 is located in Pan-Europe. The European Caban network has covered more than 30 countries, with a transport capacity of more than 80 vehicles per day. It is estimated that by the end of this year, the rookie will deploy more than 30,000 self-reporting points and self-reporting cabinets overseas.

The continuous construction of overseas infrastructure is the core reason why "express delivery family barrels can reach overseas consumers faster", but the improvement of logistics timeliness is also inseparable from domestic.

04. Grow outward and dig deep inward

In fact, to do a good job in cross-border logistics, in addition to weaving a network covering overseas consumers in Europe, we also need a domestic network covering businesses, a domestic network with airport ports as the core, industrial belts, business gathering places and so on.

Xiong Wei, assistant to the president of Cainiao and general manager of the export logistics division, mentioned at the logistics summit in June that the peak processing capacity of Cainiao's domestic distribution center has exceeded100000, and the cross-border parcel network business covers more than 200 cities across the country, and more than 50 collection warehouses have been established in important cities across the country.

This network is covering more domestic industrial belts and merchants on various platforms to help merchants improve the efficiency of supply chain.

Zangyang, head of sales and operation of Anke Innovation Technology Co., Ltd., told 36Kr that in emerging markets such as Latin America and Brazil, the initial time limit for cross-border logistics may take several months, and consumers may have to wait for three months from placing an order to receiving goods. Even some consumers don't remember that they have placed this order.

At present, the efficiency of logistics is controlled within 20 days, and some logistics products can be controlled within 12- 15 working days. More importantly, the rookie provides more services for businesses. For example, fully-managed merchants only need to deliver the goods to the platform warehouse, and the subsequent delivery, customs clearance and performance are all completed by Cainiao AliExpress, which can help merchants deliver goods faster and reduce logistics costs.

At present, Anker's cross-border orders on the AliExpress platform are basically issued through rookie preferred warehouses, and almost no longer need to occupy self-built warehouse resources.

In addition to platform sellers, there are many independent businesses in China, and these businesses have gradually become the service targets of rookie.

According to estimates, the number of independent stations nationwide has reached about 200,000.

At the end of September, the rookie launched the "Global Daily Life Plan", one of which is very important. Rookie will continue to build a global parcel network, further optimize logistics products and routes, and try to open high-quality routes to external businesses.

With the gradual stabilization of cross-border networks as a whole, the application scenarios of overseas networks will be further developed.

05. Localization of overseas infrastructure.

Look at Russia first.

According to the data of September this year, the number of e-commerce orders between Russia and China accounts for 70% of the total cross-border e-commerce orders in Russia.

The rookie has worked in Russia for many years. On 20 18, Cainiao opened the Hangzhou-Riga cross-border parcel line, which has covered the whole pan-Russia, and is the first pan-Russian cross-border parcel line for e-commerce in the world.

Before the double 1 1, Cainiao officially opened its distribution centers in Moscow and Russia, covering an area of nearly 20,000 square meters. After the launch of the Russian distribution center, the rookie's overall infrastructure network in the local area has taken shape. In addition to the distribution center, Cainiao has built the first kilometer, trunk transportation and regional distribution network in Russia.

At the end of September, Cainiao also provided local express service for local Spanish merchants of AliExpress.

It can be seen that by reusing the overseas infrastructure and logistics capabilities of the global parcel network, the rookie has built a local distribution network in some overseas countries and regions, and local businesses can also reach consumers through the rookie.

In the future, this network can serve more scenarios.

"The rookie has been deeply involved in logistics infrastructure for many years. In recent years, he continued to build a logistics network in China and optimized it according to local conditions. These logistics networks are supporting the global anti-epidemic in many dimensions, and we also hope to provide comprehensive solutions for more cross-border transportation. Xiong Wei shared this view at the seminar on "Digital Technology and International Logistics Elasticity" organized by the World Trade Organization.

Globalization under the influence of * * gives China's supply chain and China an excellent opportunity to go to sea. In the construction of overseas infrastructure, the rookie's global parcel network has obviously seized this window and let the "express family bucket" fly to consumers in more countries.