Long Danni’s personal life

With her keen sense of smell, her ability to grasp and control the audience's psychology, and her ability to quickly localize popular European and American TV programs, the entertainment programs planned by Long Danni are always like exclamation points. High ratings are almost followed by controversy and saliva, especially from academia and intellectual circles.

In 2002, Long Danni planned China's first indoor reality show "Perfect Vacation". I watched several foreign programs, including France’s “Penthouse Story”. Long Danni wanted to make something that reflected human nature, and really wanted to understand the Chinese people's way of survival and values ??in such an environment. But we are in the TV business, and we must consider the ratings when setting up details. In that hot summer, in a video studio that simulated a real house, six pairs of men and women lived together in isolation for 70 days. Except for the bathroom, there are 72 cameras installed everywhere in the room. After editing, the audience can see their lives for 24 hours. Each week, contestants vote for each other to eliminate the unpopular ones, and the final winner will receive a bonus of 100,000 yuan. In order to "survive" to the end and for the big prize, in this closed environment, all the dark sides of human nature are revealed one by one, including conspiracy, politics and love. In order to allow the show to have more dramatic conflicts, many settings were made during the elimination process - audience voting, immunity. As soon as the program was broadcast in Changsha, the ratings hit a new high, reaching as high as 19 points. At the same time, the society also exploded, and people's reactions were very intense. "At that time, there were always people calling me, either scolding me or applauding me. Those who scolded me were people over 45 years old, and those who liked me were young people around 30 years old. The audience was very divided." It is said that. , at that time, some viewers called directly to complain to the State Administration of Radio, Film and Television. Due to a series of social effects caused by the "perfect holiday", the State Administration of Radio, Film and Television began to intervene and put pressure. Long Danni carried a belt to Beijing several times to deliver letters of apology. After 20 episodes, "Perfect Vacation" was canceled. Long Danni took over "Lucky 3721" as the producer in 1996. In the following years, it successively launched "True Love Confrontation", "Story Bar", "Perfect Vacation", "Qiu Xiao's Close Friend", "The More Careful the Happier", "Absolute Man", " Star Academy" and other columns. He also served as the general director of the first and second China Golden Eagle TV Arts Festival "Star Concert".

For the television industry, continuous innovation is the core of its development. This is consistent with Long Danni's personality of never repeating herself, and the more difficult it is, the more exciting it becomes. Therefore, the "innovation" issue that troubles many TV colleagues is understood by Long Danni as a manifestation of passion for life. Only with love and concern for life can we have the power to continuously innovate. In the late 1990s, China's reform process accelerated, and the subsequent social and family problems aroused Long Danni's attention. Long Danni stepped out of the joyful program "Lucky" and led the directors to focus on the simplest world of human emotions.

In 1998, "True Love" appeared in the audience's field of vision. Once this program was launched, it quickly occupied the weekend prime time ratings and attracted widespread social attention. Someone once predicted that this show would not last long, thinking that the audience would not pay attention to the joys and sorrows of ordinary people. However, to this day, "True Love" is still active on the screens of Hunan Satellite TV. In each episode, there will still be ordinary people from different places, different ages, and different identities, touching countless TV viewers with their true love stories. audience. By finding things that can arouse the audience's excitement, the road of "innovation" of the program will become wider and wider.

In 2004, Long Danni led a group of young directors to plan and produce "Star Academy", which appeared on the economic TV screen under the banner of making stars for everyone. "Star Academy" recruits contestants from across the province with no threshold registration. Suddenly, tens of thousands of applicants rushed to the scene, men, women, old and young, all rushing to show off their singing voices. The talent show, which lasted for more than four months, not only created high ratings, but also created a group of children with personality and development potential. Starting from liberating children's nature, creating a space for them to release more of their nature and develop their own things is Long Danni's original intention in planning "Star Academy", which has also become "Star Academy" 》Innovative ideas provided for the development of TV programs. During her 9 years at Economics and Television, Long Danni grew from a "laid-off" host, ordinary director, and producer to a variety show center director managing 10 columns and hundreds of employees. Since 1995, Long Danni has won the second-class merit 4 times and the third-class merit once. She won the "Top Ten Planners" of Hunan Radio and Television Department in 1999, the overall "Best Producer" in 2000, and was awarded the China Radio and Television Award in 2001. Advanced worker in the film and television system. In the past 9 years, people have been asking Long Danni: "Why are you always so energetic to create new programs? Aren't you tired? Aren't you annoyed?" Long Danni wants to tell everyone truly and sincerely, Long Danni Not tired, and never bored with my job.

Long Danni works more than ten hours a day and basically has no concept of holidays. In order to make "Absolute Man", Long Danni once went deep into the desert during the hot summer season and climbed up the snow-capped mountains in the cold weather. In order to make "Absolute Man" During the "Golden Eagle Festival Stars Concert", the open-air stage was continuously soaked in heavy rain for a week, and 7 pairs of sneakers were soaked; Long Danni also led the choreographers to discuss an innovative point of the party sleeplessly, even while eating and sleeping. At the conference table, in order to control the cost of the program, I was so stingy that I had to ask for a reason when I paid a dollar. I ate lunch almost every meal 365 days a year. Long Danni felt that compared to the happiness and touch that working in television brought me, it was more important than because of the The life experiences that TV Dragon Danni has been able to accumulate are insignificant.

In the summer of 2003, Long Danni led 20 absolute men and a huge film crew to Dunhuang for filming. During the ten days in Dunhuang, everyone worked under the scorching sun and in an environment of more than 40 degrees Celsius every day. Some directors' skin was cracked by the sun, some contestants fainted due to heatstroke, and every member of the crew was as black as carbon. Only the areas covered by sunglasses were white on their entire faces. They all turned into "giant pandas." Although it was hard, when Long Danni was sitting in the only tavern in the desert after a day's work, eating roasted leg of lamb and drinking local liquor, the Yumen Pass that even the spring breeze would not blow through in the ancient poems was right there in front of me. In front of my eyes, the yellow sand behind Yumen Pass is flying, and the vast desert has no end in sight. In the beautiful scenery of "the solitary smoke in the desert and the sun setting over the long river", the confusions of life become nothing, let alone the hard work of work? If it weren't for television, perhaps Long Danni would never have the chance to go to such a beautiful place. Fainting

or being roasted is a life experience. In Long Danni’s memory, TV has moved me a lot. When doing the program "True Love", many directors would shed tears on the show because of the guests' stories, but Long Danni never cried. One of the reasons is of course that Long Danni is very strong. In addition, she also feels that although work requires emotional investment, she must also know how to control it rationally. But during the live broadcast of "Star Academy", Long Danni shed tears because a little girl was eliminated. This 16-year-old girl is called "Liu Xin". I believe everyone who has watched "Star Academy" will be deeply impressed by her. She is the one in "Star Academy" who always sings out of tune, and she is also the one with the highest audience support. She grew rapidly during the three months she competed in "Star Academy" and became more and more confident on stage. No matter how the audience evaluates her, in Long Danni's eyes, Liu Xin is a child with dreams like any player. The difference is that she has the courage to realize her dream. So, when I saw the host announcing Liu Xin's elimination, watching her face with a sweet smile full of tears, and continuing to sing the last song for the audience amidst the cries and cheers of the audience, I stood there Long Danni in the background shed tears silently. These tears were caused by the sincere joy and emotion in my heart when I saw a child find his own stage on the TV screen and soar confidently in the sky created by TV. It was television that gave Long Danni the opportunity to dream, and Long Danni helped more viewers realize their dreams. Long Danni lives for television, and I will use this stage to do my best to interpret a passionate life. As the Fast Girl competition came to an end, the "King of Breaking News" choreographer also disappeared. In the early morning of October 25, 2009, the choreographer who had been silent for a long time suddenly broke the news: Long Danni, the president of Tianyu Media, was going to be poached again, and the person poaching her was IT tycoon Chen Tianqiao. Chen Tianqiao has already discussed this matter with Long Danni, but Long Danni did not give a final reply. For Long Danni, Chen Tianqiao is determined to win, hoping to recruit her to become the CEO of Hurray Music and build the largest music company in Asia. Hunan Radio and Television attaches great importance to Chen Tianqiao's poaching. According to insiders, Ouyang Changlin, secretary of the Party Committee of Hunan Radio and Television, has spoken to Long Danni many times and even asked his former leader Wei Wenbin to intervene. A few days ago, when he talked about the fate of his former favorite general, he said meaningfully, "We are doing work and may not leave." And the current boss of Hunan Radio and Television, Ouyang Changlin, In an interview, he also said, "It's not the time to leave yet." At the same time, Long Danni held many discussions with the top executives of Hunan Radio and Television, and even the top executives of Hunan Radio and Television went to Jiangsu to have a secret meeting with Chen Tianqiao. In this regard, Long Danni did not answer calls from reporters yesterday, nor did she reply to text messages. Long Danni has not yet made a final decision.

Huayi Music is only one of the five music companies under Huayou Music. There are also four music companies, Seed Music, Feile Records, Birdman Art, and Jin Xinzi, occupying 25% of the domestic music market. share. It has nearly a hundred influential singers including Yu Quan, Zhou Xun, Li Xiaolu, Wu Kequn, Guangliang, Jiang Meiqi, Wen Lan, Jin Haixin, Chen Chusheng, etc. The poaching of Long Danni is an extremely important step for Hurray Music to build the largest music company in Asia. In addition to abundant resources, insiders also revealed that Chen Tianqiao's conditions were quite generous - equity allocation. It is difficult not to be tempted by such a temptation.

If Long Danni succeeds in changing jobs this time, it will be another very important thing for Hunan Radio and Television after she left Dragon TV in 2006. An insider revealed to reporters yesterday that Hunan Satellite TV is very concerned about this matter. Ouyang Changlin has talked with Long Danni several times, hoping to retain this strong woman.

"Long Danni has good personal relationships with many talent contestants. If she switches to Hurray Music, she will definitely take away most of the resources. In addition, she is familiar with the business models of Satellite TV and Tianyu, and will become a very powerful player in Tianyu." Opponent! The contract between Li Yuchun and Tianyu expires next year, and everyone is rushing to get this cash cow! "If Long Danni's job change is regarded as a negotiation, the initiative does not lie with Hunan Satellite TV. "Not only Ouyang Changlin, but also Wei Wenbin is said to have taken action to play the family card. But I think what Danni is worried about now is not family ties but whether her interests can be maximized!" The choreographer even revealed that in order to retain Long Danni, Hunan Satellite TV also mobilized Long Danni's former lover Zhang Ruobo, director of Tianyu Media, to act as a lobbyist.

Changed his mind and stayed in Tianyu. November 8, 2009 was originally an important day widely rumored to be the "draft godmother" Long Danni signing a grand contract and holding a press conference, but there was no news. According to informed sources, Long Danni finally changed her mind and stayed after being persuaded by the top management of Hunan Radio and Television. Of course, there must be conditions for staying. "According to preliminary understanding, Shanda will invest 100 million US dollars to build an entertainment company with Hunan Radio and Television, and Long Danni will serve as the president of the new company!"

For Long Several staff members of Tianyu said they were unaware of the news that the president had decided not to leave, and Hunan Satellite TV did not make any official response. It is understood that the management team of Hunan Satellite TV's "New Year's Eve Concert", which is under intense preparation, is none other than Long Danni's "Dragon Team". At the same time, Shanda has not expressed its position on the matter from beginning to end and has kept a lid on the media.

The whole process of Long Danni’s job-hopping:

Long Danni will leave Hunan Radio and Television to join Shanda

Hunan Satellite TV confirmed Long Danni’s job-hopping for the first time.

Long Danni accepted an exclusive interview and revealed the real reason for changing jobs.

In an interview with reporters, Wei Wenbin said that Long Danni would not necessarily leave.

Informed sources revealed that Long Danni would not leave on the condition that Shanda invests US$100 million in in-depth cooperation with Hunan Radio and Television.

On January 5, 2011, Long Danni issued a statement to resign from the position of president of China Film and Television to devote all his efforts to building the Tianyu platform. More than a year ago, "draft godmother" Long Danni set off a storm of switching jobs from Tianyu to Shanda. At that time, Hunan Radio and Television and Shanda Network jointly funded "China Film and Television", and Long Danni "joined hands" with Shanda to serve as president. It is reported that after Long Danni issued a statement to resign as president, she will restart her career at Tianyu and continue to make movies. "Happy Camp" host Li Weijia and "Fast Girl Godmother" Long Danni are about to have good things happen? On June 20, in the program "Love, Happy Men and Women" originally produced by Tencent Video, Li Weijia accepted an interview with Aya and took the initiative to expose his girlfriend's talk In terms of love, it seems that there are already plans to get married and have children.

Weijia was asked about career by Aya, but she unexpectedly turned around and talked about love. Looking back after 17 years since her debut, her hidden love affair came to light. Aya was surprised that his girlfriend was actually the pillar of his career. They had been together for several years. Not long ago, Li Weijia's girlfriend was kicked out by Li Xiang, which brought the seven-year underground relationship to the surface.

Li Weijia admitted that he and Long Danni have been dating for seven years in March 2014. "Aren't you afraid of the seven-year itch?" After hearing this, Weijia said seriously: "It shouldn't happen like you think, but we plan to get married this year."

Li Xiang simply broke the news: "Weijia recently bought two houses in one go, both in the same community. One is for the young couple, and the other is for his mother because he has already planned to get married this year and have a baby soon; he will ask his mother to come and take care of the baby together. ”

Wei. Jia said, "More than six years are very precious for a girl. I am a man, so I must stand up and take responsibility and promise her a lifetime of happiness. I hope you all bless me."