Shocked! This state-owned enterprise has actually done these things for pet powder!

"If you want to know why Lan Tu is a user-oriented technology enterprise?

Buy Lan Tu or attend Lan Tu User Night. "

A bosom friend is not far away, and a thousand words are blue.

20211kloc-0/6, on the Wuhan "Yin Zhi" cruise ship, Lan Tu held the first VOYAH night for Lan Tu users, which was a grand event for Lan Tu car owners.

This is my first time to participate in user activities in Lan Tu, and it is also my first time to experience Lan Tu's "gentle offensive" to users at close range.

In my opinion, Lundy can no longer be described by such a simple word as "rookie of central enterprises". Through this user night in Lan Tu, I think Lan Tu is too "pleasant surprise".

Nearly two hours of activities, there is only one protagonist: Bluebird users. ?

First, the real protagonist of this program is the user.

In the automobile brand activities I participated in, almost all the protagonists were new products, partners, dealers or business leaders at a press conference.

Except Weilai, there is a high probability that no traditional OEM does such user activities.

For traditional automobile manufacturers from central enterprises, this high probability is impossible. But Lan Tu made it possible.

This new brand seems to have a natural charm, which makes the whole team in Lan Tu appreciate each other. As Zhu Yanfeng said, Lan Tu has a "bosom friend culture" where employees can find bosom friends. There are not only products and their "bosom friends", but also technology and their "bosom friends", as well as work partners and their "bosom friends".

Zhu Yanfeng said that this "bosom friend culture" should continue to the relationship with users.

Of course, making a car useful has become the knowledge of almost the whole industry. But most people just talk about it, and there are still a few people who really put it into practice like Lan Tu.

Lan Tu, a new species, is really worth looking forward to.

For example, shipowners from Lan Tu rushed to Wuhan from all directions and gathered on the large-scale immersive sitcom cruise ship "Yin Zhi" to feel the warmth of the evening breeze along the river for everyone. Seen from the outfield entrance, the atmosphere of Lan Tu User Night is a concert.

Voye? Lounge and FREE journey are lighting signboards, and users are happy to take photos, record videos, greet each other and feel at home.

Besides, many of them know each other, and they are also very familiar with Lan Tu executives. They interviewed a live user at random. He also told me excitedly, "I arrived at the airport today, and the executives of Lan Tu Automobile came to pick me up. They made a lot of suggestions along the way and were very sincere. "

For another example, Professor Xue Zhaofeng, a famous economist and Lan Tu auto friend, appeared to help out and discussed the travel life under the integration of new economy, new intelligence and new electricity with Lan Tu users; Liang Bo, the soul singer, sang for User Night in Lan Tu. Boy sang with infinite emotion, and his superb performance skills also made users scream at the scene.

Surprisingly again, the slogan dedicated to Lan Tu users appeared in the light show. In Wanda Center, their goal of sending blueprints to the most "picky" car owners is to make "Want Want" unable to comment. That kind of "picky" stems from the deepest love for the blueprint brand; In the Green Center, they wrote a letter to the owner, thank you, Amway Lan Tu, a better slogan than ours, thanking the owner for his recognition and support of Lan Tu automobile brand; In Fuxing Fitch, they took a taxi for a couple in Xu Ming. Marion, life full of love, a carefree life. I wish them a happy life and join hands with Lan Tu Auto. In the episode, they took a taxi for Dr. Tu Zhangzong, the most beautiful retrograde. Wuhan and Lan Tu thanked your for his slogan and Dr. Tu for courageously retrograde during the epidemic and sending the doctor's care to Wuhan.

The light show on both sides of the strait lit up, and Lan Tu user C "debuted", which was the first time I saw the confession of pet powder.

Lovely car owners also prepared a program to sing songs such as "Broad Sky" and "Blue Lotus" live for Lanyou to show their voices.

User stories constitute Lan Tu's user values, that is, a bosom friend culture of respect, support and common progress.

At the moment of singing and wind, I feel that the blue willow has stopped. Perhaps the future is still full of uncertainty, but this uncertainty will get lower and lower with the passage of time and the increase of the number of users in Lan Tu.

I think if one day in the future, the delivery volume of Lan Tu will exceed 10,000, not only the product itself, but also the persistent entrepreneurial spirit and innovative quality of this group of increasingly lovely users in Lan Tu and Lan Tu.

This interactive force with users will definitely support Bluebird to move forward, go further and run faster.

2, warm man is that I tell you all my future plans.

In September, 20021year, Lan Tu achieved a good result of delivering 908 units in the first complete delivery month, with a month-on-month increase of 122%.

The continuous increase in the number of deliveries is indeed a very good market signal.

This indicates that the Bluebird really started to run faster.

In this activity, Fang Lu, CEO of Lan Tu Automobile, explained several heavy service rights in detail.

As we all know, with the development of battery technology, the cruising range of many vehicles has reached more than 800 kilometers or even longer. So in essence, "mileage anxiety" is more from "where to charge when there is no electricity?" "Where is charging cheap?" "Where can I not queue up for charges?" "Energy anxiety".

According to reports, in view of the charging problem that puzzles users and the various charging needs that users will encounter in daily commuting, intercity travel and emergencies, Lan Tu has built a six-in-one charging service matrix VOYAH POWER covering exclusive private pile charging, public electric pile charging, Lan Tu network charging, destination charging, one-click charging and portable electric gun charging through self-construction and cooperation with third parties, which has satisfied 98% of consumers.

At the same time, free users in Lan Tu can enjoy free benefits of 800 kWh per month and free charging for one year regardless of whether they use public charging piles or private charging piles. If converted according to comprehensive working conditions, it can travel more than 3000 kilometers, saving 20 thousand yuan a year by converting fuel costs.

Moreover, Lan Tu is currently developing its own 800V high-voltage platform and super fast charging technology, which can achieve 400KM battery life 10 minute, and is expected to become the first high-end electric brand in China to mass-produce 800V high-voltage super fast charging. It can be said that this stable brand has taken a very solid step in the future layout.

The service rights announced on the spot are most concerned and welcomed by users, because every OTA upgrade embodies users' spit, expectation and even laughter and tears. Zhu Yanfeng said, "As designers, developers, practitioners and experiencers of automobile life, we know that everyone's suggestions are the direction of efforts." It is also based on the needs and pain points of users. On this user night, Lan Tu officially released the first OTA plan.

"At the end of the year, the first in-vehicle function OTA will be carried out: at that time, the K-song function that everyone has been expecting will be launched, and functions such as vehicle fault prediction and maintenance will be added. At the same time, we have also optimized many operations and experiences, and our car will be smarter. There are nearly 50 contents in this OTA. I hope everyone can use and experience it more after OTA. For better or worse, don't forget to help me. " Fang Lu said.

Here is a detailed example. Lan Tu FREE has developed a VOYAH Care cockpit mode specially designed for children, which supports the camera in the car to automatically identify children, and can automatically lock the children's locks, so that parents sitting in the driver's seat can know their children's status more clearly.

The reason why there is such a design that just solves the user's pain points is because the map allows users to participate in the design in the most primitive and incomplete state of the vehicle. In the past two years, Lan Tu's user partners have put forward many opinions and suggestions on vehicle improvement, and Lan Tu has achieved most of the demand.

Lan Tu has also established an interactive community for them to enjoy resources and grow with users. Obviously, Bluebird has understood all the connotations of the user's thinking.

In fact, many people often use the word "user", but the car enterprise system is still limited by the traditional "closed innovation", and Lan Tu has really been open.

Third, meet at home.

There are always people who think that making new energy vehicles has nothing to do with traditional automobile manufacturing in the past. After all, everyone is doing things beyond experience, and it is inevitable that more traditional automobile companies with deep accumulation will start again and fall down.

But they forget that some technologies need to be accumulated and practiced before they can be embodied in products.

Dongfeng, a huge enterprise for decades, exists as the pillar of national economic construction and national defense construction, which is much stronger than many people think and has much richer inventory. That's why You Zheng dares to say that Dongfeng has the strength to build a high-quality car that meets the needs of customers.

There are some technical achievements that can explain the problem.

For example, Dongfeng's "Networked Automatic Driving System for Intelligent Travel" was shortlisted for the 20021World Artificial Intelligence Conference Sail Award.

The system is L4 automatic driving level, which has been carried out in Wuhan RoboTaxi project. At present, for the sake of traffic safety, these RoboTaxi are also equipped with a driver, but most of the time they will not interfere with the vehicles. You Zheng said that he had experienced it many times. "RoboTaxi now has the level of' old driver' and the driving feeling is very smooth."

Another example is the "amber battery" and "mica battery" used by Lan Tu Free Company. At present, amber battery has passed the safety inspection of power battery in China Automobile Center. After the thermal runaway of the battery pack is triggered and a thermal event alarm signal is sent out, the phenomenon of "three noes" is achieved, that is, "no smoke, no fire and no explosion".

You Zheng said earlier, "The relevant staff have done experiments on' amber batteries', and there are videos to prove it. The battery and motor can run normally in the water tank for two years and are still going on. "

For another example, in Tianjin China Automobile Center, the body of Lan Tu Freeman can withstand the most demanding column crash test in the United States, reaching the five-star crash standard.

Lan Tu also did a lot of overlay tests to simulate real scenes. For example, the bottom collision test after wading simulates the scene of heavy rain and double collision under the car when wading. That's not all. After wading, Lan Tu Freeman will immediately hit a rigid obstacle with a height of 2 10mm at a speed of 30 km/h, that is, this raised yellow rigid ball, and the lowest position of the battery pack will overlap with this ball by 36 mm During the collision, if the battery pack's shell is soft, it is easy to cause battery cells to collide and multiple batteries to collide, resulting in short circuit and thermal runaway.

But in the end, when we looked at the test results, there was nothing unusual about the vehicle. The field results show "no smoke, no fire, no explosion and no water".

We can do this because Lan Tu has made great efforts in battery safety.

At the level of various power technologies, coupled with the addition of Dongfeng, the completeness of the map is almost "outrageous".

This also explains why the launch of Lan Tu has such "acceleration", and the strong technical foundation and system power are the core logic behind all this.

That's why Lan Tu dares to openly say that Lan Tu Freeman is the value benchmark of 300,000-class electric SUV, with high performance comparable to that of millions of luxury cars.

State-owned car companies have been pursuing high-end roads for more than ten years and handed them over to a brand-new energy brand. Can you do that? Although Dongfeng's technological achievements have been very publicized, Dongfeng rarely explored high-end success stories before. Can you do it this time?

Looking back, among the new wave of high-end new electric brands, Lan Tu's brand tonality is unique-elegant and clear. It is with the injection of innovative genes that Lan Tu can bloom in the brand tonality level, and compared with the autonomy of Dongfeng University, it has successfully achieved a great degree of differentiation.

It is reported that Lan Tu will release products and services equipped with SOA architecture in 2022. This architecture can upgrade OTA in the air, including software-defined autopilot. In addition, the building will be open to the outside world.

For Dongfeng, Lan Tu is by no means a trick to change an old bottle of wine. On the contrary, it is a "new force to build a car" completely different from the old mechanism.

The most direct example is that Lan Tu is the first brand in the central enterprises to adopt the direct mode, which requires great courage. 30 blue cow spaces, 55 at the end of the year; Lan Tu Exhibition Hall is open to110 in June; There will be 23 distribution service centers by the end of the year; The officially authorized car body body body painting center will open to 5 1 this year.

The more radical innovation lies in the incentive mechanism. On June 26th, Lan Tu announced that the company was registered as "Lan Tu Automobile Technology Co., Ltd.". The legal representative of the company is You Zheng, and the registered capital of the company is 26 1 10,000 yuan. According to the shareholding ratio, the core employees of Lan Tu Automobile hold more than 65,438+00%, exceeding 200 million yuan.

This gives Lan Tu a market advantage from the mechanism.

In the era when the gap between independent brands and joint venture brands is getting smaller and smaller, Lan Tu, which pays attention to users' thinking, is actively exerting its home effect. Of course, its thinking will certainly provide a new model and thinking for other brands of China state-owned automobile enterprises to break through. For Dongfeng, this successful experimental field definitely has the positive significance of feeding back other sectors.

A user night, on the surface, is just a fun and happy big party. In essence, users are looking for users, and the same kind attracts the same kind of happy reunion. They found two-way satisfaction with each other's core demands: a high-end intelligent electric vehicle brand found fans who were willing to pay for love, innovation and persistence, and each individual who continued to export love and courage in ordinary life found his heroic dream.

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If you don't believe me now, it doesn't matter, time will prove a lot. If you seriously consider that Lan Tu Freeride is a car suitable for you, then make a bold choice, choose a good product and choose the opportunity to walk with the times.