What are the classifications of advertising?

1. According to the content, it is divided into:

Product advertising, brand advertising, concept advertising, public service advertisements

2. According to the purpose, it is divided into:

Information advertising, promotional advertising, image advertising, suggestion advertising, public service advertising, promotion advertising

3. According to the strategy, it is divided into:

Single advertising, series advertising, concentrated advertising Advertising, repeated advertising, marketing advertising, comparative advertising, persuasive advertising

4. According to the communication media, it is divided into:

Newspaper advertising, magazine advertising, TV advertising, movie advertising, online advertising, Packaging advertising, radio advertising, poster advertising, POP advertising, transportation advertising, direct mail advertising, vehicle body advertising, ticket advertising, lunch box advertising

With the continuous increase of new media, the types of advertising classified by media There will be more and more.

5. According to the expression method, it is divided into:

Image advertising: mainly pictures

Text design advertising: mainly text arrangement

Humorous advertising: mainly humorous situations

Character advertising: movie stars, singers and representatives of various industries

Audio-visual advertising: sound, image and music rhythm

6. According to communication The scope is divided into:

International advertising, national advertising, local advertising, regional advertising

7. According to the communication objects, it is divided into:

Consumer advertising , Corporate advertising

8. According to the main body, it is divided into:

General advertising, retail advertising

Extended information:

Advertising is different from general advertising Mass communication and publicity activities are mainly manifested in:

1. Advertising is a communication tool that transmits information about a certain product to the product’s production or operating organization (advertiser). A group of users and consumers;

2. Advertising requires payment;

3. The communication activities carried out by advertising are persuasive;

4. , Advertising is purposeful, planned, and continuous;

5. Advertising is not only beneficial to advertisers, but also beneficial to target objects. It allows users and consumers to obtain useful information.

Taking the participants in advertising activities as the starting point, the components of advertising include: advertisers, advertising companies, advertising media, advertising information, advertising ideas and techniques, advertising audiences, advertising costs and advertising effects.

Based on mass communication theory, the advertising elements in the process of advertising information dissemination mainly include: advertising source, advertising information, advertising media, advertising information sink and other elements.

Publish, broadcast, set up and post advertisements in the People's Republic of China and within the territory of the People's Republic of China through media or forms such as newspapers, radio, television, movies, street signs, shop windows, printed matter, neon lights, etc. Specifically include:

1. Use newspapers, periodicals, books, directories, etc. to publish advertisements;

2. Use radio, television, movies, videos, slideshows, etc. to broadcast advertisements;

3. Use buildings or spaces such as streets, squares, airports, stations, docks, etc. to set up street signs, neon lights, electronic display boards, windows, light boxes, walls and other advertising;

4. Use theaters , set up and post advertisements inside and outside stadiums (venues), cultural centers, exhibition halls, hotels, restaurants, playgrounds, shopping malls and other places;

5. Use vehicles, boats, airplanes and other means of transportation to set up, draw and post advertisements Advertising;

6. Mail various advertising materials through the post office;

7. Use physical gifts for advertising;

8. Use online email, BANNER etc. for advertising, a type of database marketing.

9. Call center, a type of database marketing.

10. Using SMS and MMS for advertising is a type of database marketing.

11. Use other media and forms to publish, set up and post advertisements.

12. Some people still use oral advertising.

13. The dissemination of advertisements through mobile phone short message and color message services, as well as advertisements posted in mailboxes, have also become widespread recently.

Baidu Encyclopedia—Advertising