How much does it cost to promote today's headlines?

Today, there are three forms of headline advertising payment:

CPM (full name: 1/1000 cost): the exhibition cost of thousands of people, that is, the cost required for advertising exhibition 1000 times. ? CPM (Thousand Exposure): 4 yuan/Thousand Exposure.

CPC (full name: cost per click): cost per click, that is, the cost required for an advertisement to be clicked once. ? Click fee: 0.2 yuan/time.

CPA (full name: cost per action): the cost of a single download, that is, the cost of downloading an APP once. Android APP only, where CPA means effect payment, and it also includes three forms: form submission, telephone consultation and WeChat official account copying.

Today's headline is a recommendation engine product based on data mining developed by Beijing ByteDance Technology Co., Ltd., which can recommend information for users and provide services to connect people with information. Created by Zhang Yiming in March 20 12, the first version was released in August 20 12.

On September 20th, 20 16, today's headline announced that it would invest 10 billion yuan to subsidize short video creation. Post-independent incubation UGC short video platform volcano video? [2]。 20 17 1 month, today's headline China has a new group of eight independent musicians. 2065438+On February 2, 2007, it wholly acquired Flipagram, an American short video application.

Based on personalized recommendation engine technology, personalized recommendation is made according to each user's interest, location and other dimensions. The recommended content includes not only news in a narrow sense, but also information such as music, movies, games and shopping.

References:

Today's headlines-Baidu Encyclopedia