I want to send a card to my good friend.

It's getting colder and colder. In this cold winter, we are wrapped in heavy coats, feeling that our whole body and mind are bound, and our mood is getting lower and lower, as if everything is going to hibernate. "Ding Rinrin, ding Rinrin, ding Rinrin ..." Hey! Isn't this a Christmas song? By the way, Christmas is coming this year. When I think of last year, my friends got together for Christmas dinner, sang Christmas songs, gave each other Christmas presents and sent Christmas cards by email ... Christmas is the happiest in the whole winter. What are your plans for Christmas this year? Have you prepared Christmas cards for your friends? What novel cards are you going to send to your closest friends? Nowadays, e-cards on the Internet are rich and colorful, with almost all kinds. However, if you are careful, you will still feel that you can't express your feelings for friends and family. Why not make a lovely Christmas card yourself while it's still early to show your uniqueness and sincerity?

How can I make a beautiful Christmas card? In professional language, when we make greeting cards, we design a work of art, which must reflect the author's own ideas.

Therefore, before creating, we should have a good creative idea. In order to produce a good creative concept, we need to master creative skills. In the book Beauty and Creation, Liu Zhonglin divided the creative techniques into four families, namely four series:

1. Lenovo series (Lenovo series) technology. This is a creative method dominated by rich association, which is characterized by creating all conditions and opening the door of imagination; Advocate broadening horizons and abandoning old rules and regulations; From here to there, the space for conduction and divergence is infinite. Although it belongs to the primary level from the technical level, it is the first breakthrough to open the fortress of conformism, so it is extremely important. "Brainstorming" is a typical representative of Lenovo's series of techniques.

2. Analog series (analog family) technology. A series of creative skills dominated by the analogy of two different things. Its characteristics are based on a large number of associations, with the similarities or similarities between different things as the link, fully mobilizing the role of imagination, intuition and inspiration, and skillfully finding the breakthrough of creativity with the help of other things. "Synonym" is a typical representative of analogy skills. Analogy includes anthropomorphic analogy, bionic analogy, direct analogy, symbolic analogy and fantasy analogy.

3. Combination series (combination family) technology. This is a series of creative methods dominated by the combination of several different things. It is characterized by organically combining seemingly unrelated things to create a sense of freshness. Combination is the essential feature of imagination. "Focusing method" is a typical representative of combinatorial technology. It takes one thing as the starting point (that is, the focus), and it is associated with other things and combined to form new ideas.

4. Zhenmei series (Zhenmei clan) techniques. This is a series of creative skills aimed at achieving idealization and perfection. It is characterized by putting the perfection, harmony and novelty of the creative object in the first place, realizing it in various ways, and fully mobilizing the imagination, intuition, inspiration, aesthetics and other factors in creativity. Perfection means a comprehensive survey and development of creative works, because it belongs to the highest realm of creative techniques.

In the four series of creative techniques, association is the foundation, analogy and combination are further developed, which belong to the intermediate level, and perfection is the highest realm and level.

Let's make cards according to this idea. For example, it reflects such a scene: snow is falling, and the window of a cartoon hut in a fairy tale projects warm lights, which arouses people's imagination ... We can create this feeling.

Although this card is simple, it can make people have a rich imagination-there must be a family singing Christmas songs around the stove in the hut, a big Christmas dinner on the table, and a Christmas tree next to it is full of Christmas presents. ...

In this way, we think of another thing from one thing, recall the past or look forward to the future from the current thing, and think of the psychological process of that thing from this thing. We use the associative creative technique in our creative techniques. A small house that projects lights in the snow and heavy snow, because of the proximity of space and time characteristics, formed our association. According to daily life, people think from white to black, from water to fire, from cold to hot, from top to bottom, from big to small, from square to round and so on. The warm light in the window of the house is in sharp contrast with the snowy and cold weather outside, which highlights the warm scene in the hut.

If it is explained according to aesthetics, the contrast between cool color and warm color is used to emphasize the key points, so that the theme of "warm" is more distinct, thus causing people's endless reverie.

Fechner, the founder of experimental aesthetics of aesthetic association, emphasized the close relationship between aesthetic feeling and association. The direct elements of aesthetic impression and the associative elements of experience regeneration. Direct elements such as color and modeling of design objects can not only constitute a complete aesthetic feeling, but also need to add associative elements, such as the content, function and meaning of the creation object. Only when these two elements are integrated and assimilated can a complete aesthetic feeling be formed.

Lenovo causes strong aesthetics in creative activities and has the following characteristics:

(1) is unconventional. Lenovo's content is not mediocre and mediocre, but novel and unexpected.

(2) Harmony and unity. In order to achieve the realm of beauty, association in the process of creation should also conform to the principle of harmony and unity.

(3) Shock the soul. Excellent association in creativity can stimulate inspiration, break through difficulties and bring an "unstoppable" creative new situation. It can make people feel passionate and feel a kind of beauty that shocks the soul.

We only use a small house standing in the heavy snow as our creativity, instead of choosing a lively Christmas scene, because our creativity is very novel. Moreover, the color matching is also very harmonious, and the association caused by it will be shocking.

The card below is a Christmas tree full of gifts.

The Christmas tree and the presents on the tree are two different things, but the key to connecting them is Christmas. According to people's custom, when Christmas comes, everyone should hang presents on the Christmas tree for their relatives and friends. We take this * * * common ground of the two things as a link, fully mobilize the role of imagination, intuition and inspiration, skillfully use other things, and find a breakthrough in creativity. This is the analogical creation technique in Creation Techniques.

Analogy is closely related to aesthetics: first, the general aesthetic factors embodied by analogy in the process of creation, and second, the aesthetic factors embodied by various analogies.

1. The aesthetic creation of human beings in the process of analogical creation is beauty in the highest sense. Where there is creativity and creative activity, there is beauty.

2. The aesthetic personality of analogy method is embodied in various analogy methods, and the most basic analogy is direct analogy. It often happens when creative problems are difficult to solve. When there is a gap in theory, direct analogy can make a breakthrough and make up for the gap through clever image transition. This in itself is a beautification process. The analogy object is like a pearl embedded in the creative achievements, shining with unique and vivid brilliance.

By analogy, people move their feelings, thoughts and feelings into the object of creation, so that the object activities are personalized and things and people are integrated. At the same time, people's life and interest are also moved to the object, so as to achieve the blending of things and people, so that the creative results have a stronger aesthetic effect.

The Christmas tree with presents on it makes full use of analogy. When the audience saw this picture, they immediately understood the designer's ideas and found out the creative theme. The dazzling lights on the Christmas tree give people a bright and cheerful feeling, which makes people feel happy and full of energy. The trees are covered with gifts, showing the warmth between relatives and the warm friendship between friends. The design of the whole work revolves around the central idea of joy and blessing, and everything is just right.

When designing a work, we should fully consider people's pursuit of the beauty of the work and adapt to the change and development of the concept of social beauty. Therefore, it is necessary to conduct in-depth research on creative aesthetics, especially the research and application of the creative design techniques of Zhenmei series.