Why did iOS 8 abandon Yahoo weather?

Not Yahoo Weather, but Weather Channel, a weather data service provider. Yahoo Weather's contract with Apple will expire this autumn, and it is David Kenny, the current CEO of Weather Channel, who seized this opportunity to "rebel" Apple.

Ironically, Kenny once served as a director of Yahoo, and the relationship between the two sides should have been very friendly, but now he has given Yahoo a heavy blow in the back.

Weather application is very important to Yahoo. Built-in iOS brings huge traffic to Yahoo's portal, and also drives Yahoo's weather independent application, and even downloads of other Yahoo products. After the flat style of iOS 7 was launched, the new weather application pushed by CEO Marissa Mayer was widely praised. It can be said that the Yahoo weather built into iOS has brought a lot of mobile resources to Yahoo, and now these will no longer exist.

However, this change may be a good thing for consumers, because Yahoo Weather has always played the role of a middleman, and its weather data is not collected by itself, but only from the weather channel. Apple directly connects to the weather channel, which will be better in product function.

Indeed, in order to convince Apple, the weather channel provides many functions that Yahoo can't, such as more weather functions, 9-day weather forecast (previously 5 days), weather summary and so on.

For Yahoo, this incident made it fall into an extremely passive situation and lost an important mobile position, which had a great impact on Yahoo's mobile strategy.

"Yahoo Weather has been pre-installed in the iOS system for several years. I didn't realize that the contract was about to expire, so it was a huge loss to be taken advantage of by the weather channel." An executive said.