What are the general means to promote a website?

1: Use QQ group for website promotion.

My blog was officially launched as an independent domain name on March 2 1. By the next night, more than 100 IP visited this website. Someone asked me how to do it. In fact, the reason is very simple. I promote websites in QQ group. The advantage of QQ group promotion is that I can see the effect soon.

As my third, I am a designer QQ group, which has a history of nearly 4 years, and dozens of people join the group every day. I am an extremely active designer QQ group. So I used these three QQ groups with a total of 600 people to publish some previously bought design materials and website source code resources in group emails and group announcements, and added my own blog links in the compressed package. In this way, some people will visit my blog while downloading resources.

2. Sincerely apply for friendship links.

Friendly links are an indispensable part of website promotion, and the guest book of my blog receives requests for friendly links almost every day. There are many ways to find friendship links, and you can find many in search engines. But I only used one method, that is, I had the cheek to directly find the relevant website and leave a message directly, or send an email to apply for a link. The quality of the links found in this way is relatively high. Most websites with good links don't cheat, but they are a little cumbersome and easy to be rejected by others.

At this time, I wrote a sentence that I felt very sincere:

Can we establish friendship? I hope we can develop together with our study. I made a link for you, in the lower right corner of the home page.

3. Soft text promotion, publishing articles to related websites.

Then I wrote several articles, which were quickly released to some websites and design-related websites and forums, such as webmaster website, webmaster station, red forum and so on. It should be noted that my blog is aimed at the blogs of webmasters and web designers, so I will publish it to these websites, but I hope you can publish it to related websites according to your own user groups and don't digress. The next day, many websites reprinted and included my articles on these websites. The direct impact is that many friends say that you are everywhere, Lu Songsong.

4. Submit the website to navigation station and directory station.

Everyone is talking about submitting websites to websites with high weight, and I have done so, but the effect is not obvious and it is difficult to be included, so I changed my mind and submitted a lot of my blogs to some small websites and navigation stations. This reason is because it will be included soon, and you can also contact the stationmaster directly. Submitting these small websites can't bring you any traffic, but it can let you know many webmasters. After the weight of my blog is increased, it is easy to be included by submitting it to some big navigation stations.

5. Comments that hit the nail on the head.

I firmly believe that comments can hit the nail on the head. It turns out that I copied a sentence while watching Netease news and put it in the blog comment box. I didn't expect the effect to be unexpectedly good. Gradually, I attach great importance to the messages and visit comments of other blogs. Many times, a word goes to people's hearts, which makes others very impressed with me. The frequent exchange of comments from other blogs has also contributed to the three-digit comments on each article of my blog. Why do so many people ask my blog for so many comments? I think that's the reason.

6. Post your own works online and share them for free.

Before I operated my blog as an independent website, I had made nearly 100 websites, tools and design works. So I use the website works I have done before to publish them to major website forums for free. The free condition is that I join the link of my blog. Through the links of these works, my blog has also gained a lot of traffic. I think this is also the reason why the direct input URL in 5 1la statistics far exceeds the search traffic.

1. Forum promotion

The forum promotion mentioned here is definitely not to post advertisements one by one in the forum, nor to add the URL to the signature and then brush the screen wildly, which not only consumes energy but also has a bad effect. The forum administrator can delete all your posts with a few mouse clicks, and seal your ID by the way, which has a bad influence, just like sending spam. I once saw a website promotion method in a forum, which was much smarter. It is a small website that provides information about job hunting, employment and study. Their propagandists make all kinds of articles on the website into links, classify them and post them on various forums at one time, which will not only bring convenience to some people in need, but also be deleted because of too straightforward advertisements, and the publicity effect is undoubtedly much better. If you post these materials to the corresponding section of the forum that is more in line with your own positioning, you will definitely get a lot of clicks.

2. Blog promotion

This is what I saw in the webmaster information forum. I thought it was really creative at the time. Although it is a loophole, it is really effective. The survey results quoted by netizens are as follows: "The two most popular songs in the music industry recently: Mice Love Rice and Two Butterflies. In Baidu's search list, the daily search volume of these two keywords is 1 mouse loves rice ↑ 18 1993, and two butterflies ↑ 165438. Although Google does not have a list of popular keywords, it can be inferred that the daily search volume exceeds 65,438+10,000. However, if you go to Google to search for these two keywords, you will be surprised. The home page is basically a person's blog. Think about it, tens of thousands of people enter his blog from Google every day, and then enter his website. This website was established in July from 1 1. The webmaster took advantage of the public relations value of googlePR. As we all know, these websites that provide free blogs have high PR values, mostly above 6, so as long as the keywords appearing on these blog custodians rank high, the webmaster has applied for blogs from other places in each of his blogs and connected with each other, which will make his pages have higher PR values. " This is probably an alternative SEO in the blog.

3. Picture viral marketing

As mentioned at the beginning of the article, this is a creative way of publicity, and I believe it will bring a lot of traffic to the website in a short time. The first impression of this kind of picture is the signature picture that can often be seen on the forum: a small cartoon character holds a sign with your IP address, operating system and browser name written on it. The content displayed in this section can be changed. At that time, I just thought it was very interesting and didn't think it could be used for other purposes. Later, I saw the New Year's gold medal widely circulated on the Internet. I wrote down the name of the person you want to send, which can be displayed on the gold medal in the picture. I thought it belonged to a master of PS, but later I realized that I only need to enter words. There are banners on the Eiffel Tower, too. They are all like this. By the way, the most common method is to put LOGO on the uploaded picture. Some websites that first used these methods got a lot of clicks from them. From these pictures, I know some websites, such as HAHA 168, PCPOP and so on.

4. E-mail promotion method

E-mail marketing based on user permission is different from spam. Compared with traditional promotion methods or unauthorized mail marketing, permission marketing has obvious advantages, such as reducing the nuisance caused by advertisements to users, increasing the accuracy of potential customer orientation, strengthening the relationship with customers and improving brand loyalty. According to all forms of user email address resources used in licensed email marketing, it can be divided into internal list email marketing and external list email marketing, or simply internal list and external list. Internal list, also known as mailing list, is a way to use the registered user information of the website for email marketing, such as news mail, member newsletter, electronic publications and so on. Off-list email marketing is to use the email addresses of users of professional service providers for email marketing, that is, to send information to users of service providers in the form of email advertisements. Licensed email marketing is a relatively independent method system in network marketing, which can be used in combination with other network marketing methods or independently.

5. Connection switching

Text connection, picture connection, the exchange of eye-catching position on the home page, it is best to find some websites with higher PR.

6.qq group sends messages

Use qq group software to publish website information. You can add dozens of QQ groups at the same time, each group has about 200 people, and the total number is also large.

7. Advertising Exchange

It is also a good promotion method to find some websites with similar traffic or complementary content to exchange advertisements.

8. Website navigation

At present, there are many website navigation stations, and if they all contain their own websites, the effect is also very good. You can apply directly.

9. Search engines

Google, Yahoo, MSN, Baidu and other search engines can submit applications.

10. Business card promotion

You can print some business cards, print their websites and send them to customers and your friends.

1 1.Web abstract generalization

This is the best way to promote the website! As long as you recommend one or two good articles on your website, you will find that the number of visitors selected from the internet is amazing. Recommend several websites with relatively large visits: BBmao, Tian Tian website, Gaga Digest, Renren.com, Sina Li Meihui, our website, etc. When recommending articles, we should pay attention to the essence, not the richness! Before using the blog, you must read his instructions to avoid being blacklisted for violating the rules. Some people have learned a lot in this field. If you have the conditions to establish a cooperative relationship with these blogs, so much the better. The number of visitors will increase a lot every day. You should also grasp the time to recommend articles to the Internet. Generally, you choose to recommend them when the Internet peak is coming. Only when the peak comes can the articles you recommend be displayed on the popularity list. Once on the popularity list, the number of visitors will be amazing. If you recommend it during peak hours, the articles you recommend will sink quickly and the effect will be greatly reduced. According to my own experience, I found that 8: 00-8: 30 am is the prime time to recommend articles to the Internet!

12. Promotion of Internet cafes

Many people come into contact with computers from Internet cafes. If you visit your website for the first time, you will be impressed. How to promote it? If you have a good relationship with the owner of the Internet cafe, ask him to set the homepage of the computer in the Internet cafe as your website (generally, you can't modify it without administrative authority). There is a way, you don't know the owner of the internet bar, but only the network manager. Generally, people who surf the Internet for the first time will demand online punishment, and then your website will be sold out inadvertently.

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For example, in the article True News: Jacky Cheung was killed by an electric bicycle, Jacky Cheung is not like Jacky Cheung. Judging from the visit data, there are quite a few visitors.

14. Text chain

15. Participate in various leaderboards and selection activities.

16. Publish information in various guest books, chat rooms and newsgroups to attract people's attention.

For personal website promotion, we always hold an attitude that we can do it at no cost or with less money. This promotion method of publishing advertising information in various guest books, forums or other interactive places is free. The specific methods must be clear to everyone, but we need to remember two points: First, we should find popular and high-quality forums or guest books to publish information; Secondly, be careful not to let yourself advertise for this obvious purpose, because this will not only arouse the resentment of forum users, but also may be deleted or even blocked by moderators. You can promote it imperceptibly, such as leaving your website when discussing a certain issue, or simply putting advertisements in your forum signature. Remember not to always write "Welcome to my home page", but to communicate sincerely with netizens and mention your website and content in appropriate places. And when you really do this, you will find that not only more and more people are willing to visit your website, but you can also make many friends. Why not?

17. This website is engaged in online promotion activities.

You can organize your own activities or cooperate with other websites to carry out activities. For example, if you are a website designer, you can hold an activity like "LOGO Contest of a Website", which not only increases the interactivity and intimacy of the website, but also enables your website to quickly increase the number of registered members and visits in a short time, and enhance the popularity of the website. But remember, if this activity is large-scale, or offline, then you have to pay a certain material price. If it is co-organized with others, or online, it is acceptable for personal websites.

18. What a strong friend

There is no more important way to promote it. Make more friends and know all kinds of friends (but don't promiscuous). For example, you have a good personal relationship with the stationmaster of a commercial station, and you can use his relationship to help you promote it within his authority. If you know a writer, maybe he will take the initiative to help you write articles to promote your website.

The typical personal website that adopts this promotion method is Huajun Software Park. Hua Jun has become the idol of many personal websites now, but his success now comes from his own fame and popularity. Because since the year he went online, he has been constantly strengthening various online friends. In addition, he is kind and the website is really well-made. Over time, a large number of friends are willing to help his software download station to promote.

19. Using software to promote

Using software to promote is the most convenient way to promote, which can save a lot of time and energy, and it is a good way to promote the initial website.

Common promotion software includes: forum group software, qq group software, email group software, guest book group software and search engine login software. Through a large number of posts, your website information will soon be seen by netizens and concerned by search engines. For this kind of software, my personal experience is that this kind of software updates very quickly. When a software is used by more people, it means that it will quit this stage, because the extensive use of these software will make the webmasters of forums and message websites increase the posting restrictions to resist such software. Of course, one mountain is still high, which depends on the upgrade speed of these softwares.

20. Newspapers and magazines, radio and television

Newspapers, magazines, radio and television account for 49.9% of users' knowledge of the new website. This data shows that attention should be paid to the role of press releases in website promotion, and good relations with news media often have unexpected effects on website promotion.

2 1. Website Alliance

Website alliance: through website alliance, large-scale advertisements with informative contents are put for netizens to click, and fees are charged according to the effective clicks. Although this method is simple, it is recognized as an effective promotion method in the industry. At present, there are basically CPM (charged by effective display), CPC (charged by effective click) and CPA (charged by effective registered members).

22. Network virus

In a large number of small and medium-sized websites and personal websites, we put a hidden virus that can be downloaded automatically, and modify the IE registry of netizens, so that netizens can directly enter a website as soon as they open IE browser. Although this method has proved to be very effective, it is not recommended for websites that are determined to take the regular route.

23. Client Bundle

Embedding a website area or linkable website icon in some widely used client software (such as QQ, MSN, FOXMAIL, BT software) can let a large number of netizens know this website very quickly. However, unless a very favorable profit model can be found, the cost may be quite high.

24. Asymmetric digital subscriber line

ADSL, forced to be embedded in the gateway of telecom operators: As long as users surf the Internet, they will definitely go to the gateway of telecom operators for verification. Some enterprises, such as Green Letter, can force (pop up windows or open special pages) users to see this website for the first time. The price is unknown because it has not been officially commercialized.

25. Internet cafe desktop

At present, many enterprises put their own special software (including billing, advertising, management and content) into Internet cafes. We can cooperate with these enterprises to push the address and content of our website to the desktop of Internet cafes. As long as netizens use computers in Internet cafes, they can see this website for the first time. The current market price is estimated to be 2- 10/ day /Joo won per computer terminal. If a large number of Internet cafes are covered,

Specific soft writing steps:

1) To write a soft article, we must first choose a good starting point, that is, how to perfectly embed information such as products, services or brands that need to be promoted into the content of the article. A good starting point can make the whole soft article look natural and make the soft article advertisement to the extreme.

2) design the structure of the article, grasp the overall direction, control the trend of the article, and choose the title with strong impact.

3) Improve the full text, enrich the content according to the framework and polish the specific content.

4) Repeated communication and improvement.

2. Play the surprise role of question-and-answer marketing.

Encyclopedia online shop promotion method: go to online encyclopedia to add content.

3. Easy-to-use search engine promotion method

4. E-mail promotion and instant chat tool promotion

Mailing list promotion method: it is to send e-magazines to netizens regularly and irregularly.

Unexpected email promotion method: use professional email mass sending tools, collect email addresses in batches on the Internet, and then send them in groups. The email title should be "standardized" and don't let netizens mistake it for spam.

Email automatic reply promotion method: it is to set an automatic reply in the mailbox, and set the address and introduction of the online store as automatic reply content. When you receive any email, the mailbox will automatically reply.

QQ group promotion method: use dozens of QQ, each QQ joins dozens of groups and sends them to online stores once a day. Even if QQ users who are not online are excluded, the effect can not be underestimated. Be patient and not afraid of being kicked. In addition, it is also possible to send mass emails in QQ group, for example, you can recommend the wonderful content in your online store in the email.

QQ and MSN nickname promotion method: change the nickname into a website.

6. Blog and forum promotion

Soft articles should be published somewhere. One is sent to forums, article stations and one to blogs. There is an advantage of putting it in a blog, and it will not be deleted at will.

Register dozens of forums, register dozens of accounts in each forum, and set the signature as your own online store. Publish hot content and post your own posts. Pay attention to changing vests and posting controversial headlines. A good title is the key to the success of forum promotion. The forum mentioned here refers to the pan-forum, including guest books, forums, post bars and other places where all netizens may gather.

7. Promotion of website activities

It is realistic and unprofitable for consumers to register with prizes to increase the number of members, and they will not do it.

Encourage visitors to publicize and promote the law: how to impress netizens with word-of-mouth publicity should be arranged flexibly according to the content of online stores. Generally, innovative, interesting and interactive content is well taught. For example, a web page containing tests, evaluations, holiday wishes, interesting stories, etc. It is easy to be spread by force.

Online competition promotion methods: such as beauty appraisal, online shop appraisal and so on.

Greeting card promotion method: when others send greeting cards, promote your online shop by the way.

8. Marketing Alliance

Form joint promotion with other online stores through friendly links, online store recommendation and online store ranking.

Free one-way link promotion method: making links from other online stores for free can not only enrich the information of your own online store, but also produce your own web page results when netizens search other sites.

Link exchange promotion method of batch submission: submit the friendly links of online stores to other online stores with automatic submission tools. When the webmasters are checking whether they pass your station, they contribute an IP for you.

Online store ranking voting promotion method: Adding online store rankings launched by other online stores or ranking online stores for other stations can effectively improve the online store display rate.

Channel exchange promotion method: exchange channels with other online stores. It is to use the other online store as a channel to promote it. This is a good way to support and help each other.

Free resource promotion method: provide free services to other online stores, such as free statistics, free evaluation, free weather query code, free blog, free IP query code, free stock query code, free search code, free online customer service system, free guest book, free domain name, free space, free pr evaluation, free e-book, free inquiry, free QQ hanging, free authentication, free materials and so on. Let your own services become the standard configuration of other online stores. After a long time, the traffic will naturally come.

Content alliance promotion method: This method is suitable for webmasters with server resources. Provide a platform that can bind the domain names of other online stores, give the advertising space at the head and tail of online stores to other webmasters, and attract other online stores to join. It seems to be a wedding dress for other online stores, but it is actually promoting its own online store, expanding its popularity and influence.

In a word, there are many ways of network promotion with the direct purpose of attracting more traffic and paying attention to more clicks, but the way that really suits you depends on your own situation. Once the promotion method is decided, it needs to be carried out to the end. If you give up halfway, the effect is not good and the effect is not good. What you think is the problem of promotion mode may actually be the problem of promotion mentality.