How to open a characteristic clothing store in Shantou, and how to choose a site and invest?

The following points are for your reference. A: If it is a high-end office area, the rent of the facade facing the street in this place is generally very expensive. You can consider opening a shop in an office building, provided that the occupancy rate of the office building is high. This place is purely for the business of old customers. Because the customer base is very concentrated, it is better to sell a single piece of distinctive clothes without bumping into shirts. At this time, you should make a good customer record, what kind of female figure, what kind of clothes you like to wear, and what is the general consumer price, so that you can be targeted when purchasing goods. Generally speaking, in my experience, the advantages of this place are high customer return rate, high quality requirements and relatively low price sensitivity. The disadvantage is that the flow of people is small, so I can only do routine business and can't have too much inventory. It is important to get new goods in time. My friend worked in an office building for a while, and the business was not bad, but it was relatively easy. However, when doing it in the office building, the guests are looking at the boss's face to buy things. My friend went to several stores and often didn't go. The guests left when my friend was away, not to bargain, but to chat. Hehe, girls like to discuss fashion topics. B: If it is a bustling business district, it can be done with sufficient funds as the backing, and business can certainly be done, but the rent is high compared with the facade. You should evaluate whether you can earn back the rent. According to my experience, if you want to find a facade in this kind of area, the place must not be big, but small, 10 square meter is enough. Small shops are relatively convenient to distribute goods and easy to gather popularity. Buyers in such lots usually get together. Where there are many people, 10 square meters of small shops operate well, not necessarily worse than big stores. In the fourth year, I opened a clothing store in this area, and the rent was very expensive. The storefront covers an area of 26 square meters, and there is a specialty store next to it. After opening for a month, the business can't afford to pay the rent. I quickly split the store into two parts, sublet the big one to others for cooking, and keep 10 square meter for myself. Redecorated the storefront, distinguishing it from the storefront next to it, which is more distinctive. As a result, business will be good soon. I don't have to worry about my rent because I have appropriately raised the rent for subletting to others. The income earned by the store is almost my own. In general, clothing stores opened on the roadside are called floor shops or street shops in the jargon. Select the bottom layer. Ordinary casual clothes are mostly popular or fashionable. Sometimes you will see that some businesses selling formal clothes also do the ground floor, but if you look closely, you will find that their business is often very deserted. In fact, many friends also know that there must be considerable passenger flow in site selection, such as Xidan North Street in Beijing, where the passenger flow is full and the popularity is bursting, making it a must for businesses. Are there enough passengers enough? Not exactly. Some areas, such as the CBD area in Beijing, are crowded, but the floor resources are scarce and the rent is expensive. However, most of the passengers passing by in the local area are working people and people who provide services for office workers, such as salesmen of express delivery companies and restaurant takeaways. They either don't have time to wander around or don't have enough ability to pay, which makes it difficult for enterprises operating in such areas. There is also a kind of area, such as Wangfujing, which is famous and has a large passenger flow, but many clothing operators are shouting losses. Why? From the analysis of merits and demerits, we can find that there are many foreign guests in this area. When they go shopping in areas like Wangfujing, they tend to buy products with Beijing characteristics, but generally speaking, clothing products can't meet this demand. At the same time, due to the generally high rents in such business districts, the operating costs of merchants have also increased significantly. There are also some merchants who choose the popular bottom. The passenger flow mainly comes from the local area, and the purpose of coming is also shopping, but the business situation is not ideal. What happened? After analysis, it is found that the main problems come from two aspects: first, the competition is too fierce, and many businesses with similar quality, taste and brand are lined up. As a result, the scene is very lively, but the sales volume is not satisfactory; Second, the positioning is wrong. For example, for some high-end brands, most of the potential consumers are senior white-collar workers or even gold collars. They generally don't choose to go to the bottom shops, especially the street shops in the business district like Xidan North Street, where people come and go, and the customers are mostly young people around the age of 20. There are also some businesses who mistakenly believe that opening a floor shop in some high-end business districts can establish a brand. As a result, they opened stores blindly, and the shops were empty and their business was bleak. Through the above analysis, we can draw the following conclusions: 1, to choose a floor shop to do clothing business, we must first choose the most popular business circle; 2. Secondly, correctly position their own brands and commodities; 3. Thirdly, it is necessary to subdivide the passenger flow in the business circle to see if these potential consumers are future buyers of their own goods; 4. Fourth, pay attention to rent. In short, in the right area, rent the right floor at the right price, and the business is guaranteed at the beginning! What generally plagues businesses is that disorderly competition often leads to changes in rent levels, which eventually leads to a decline in operating profits. There is another situation, that is, major changes in urban planning, so that hard-working street shops are in danger of demolition, or the original bustling streets become deserted. Therefore, it is recommended that you fully understand the future municipal planning and attach great importance to it before choosing shops to rent. If clothing merchants and fast food and leisure restaurants can be arranged in an orderly manner, consumers can have a rest when they are tired and go shopping after eating well, which is undoubtedly very beneficial to clothing catering merchants, and this is also the latest design concept of foreign MALL. In the preliminary investigation, merchants need to pay attention to the following data: 1, passenger flow 2, passenger flow age structure 3, passenger flow occupation structure (including income status) 4, store width and depth 5, traffic status 6, competitor status 7, weather conditions over the years.