What are the practical gadgets and tips for WeChat official account editing?

First, be familiar with the official WeChat account \x0d\ and do anything. The same thing is: learn to walk before you run. People often ask me how to operate WeChat and what I should pay attention to in the interview of new media operation, but I don't pay much attention to Weibo WeChat, and I haven't registered and operated any official WeChat account. The operation of WeChat needs to settle down, and the dividend of WeChat is gradually passing, which requires a solid foundation and a lonely heart. \x0d\ In the first stage, you should be very familiar with the six functional modules of WeChat official account, such as application for registration, automatic reply, custom menu bar, data management, mass messaging and WeChat official account setting. The following 10 questions are necessary for beginners: \x0d\ 1 How to register the official WeChat account \x0d\2 What is the difference between the subscription number and the service number \x0d\3 How to set the name profile of the official WeChat account (especially after the official WeChat account name is set, it cannot be changed) \x0d\4 How to set the keyword reply x0d \. 7 How to send mass messages \x0d\8 How to create multi-graphic messages \x0d\9 How to add materials (pictures, text, links, etc. What are the statistical functions of \x0d\ 10 (such as users, page views, attention, etc.)? ) In the official WeChat account \x0d\ For my interns, I usually ask them to set up another official WeChat account, and then. \x0d\\x0d\ II。 Understand the typesetting skills \x0d\ Once you are familiar with the basic functions of WeChat official account, you need to understand the typesetting skills of WeChat, which is also a headache for all beginners of new media, because the editor that comes with WeChat is too bad. For the typesetting of WeChat official account content, we need two tools: WORD and WeChat editor. \ x0d \ x0d \ WORD is easy to understand. I generally suggest that new media operators write the material content in Word first, so that they can have a backup and modify it at any time. Because there are often bugs in the background of WeChat, the content is not saved accidentally. Moreover, after understanding the typesetting of the official WeChat account, it can actually be done in WORD without an editor. \ x0d \ x0d \ wechat editor is actually an fckeditor, but it is arranged with various styles, and you can directly perform typesetting operations on it. At present, the better WeChat editors are 135 editor and Xiu Mi editor. However, many people overdo it, regard the WeChat editor as an artifact, and like to pile up content in various formats, thinking that it will look good. As everyone knows, it looks colorful and messy. The most beautiful thing is always simple and natural typesetting. \x0d\\x0d\ With regard to WeChat typesetting, it is suggested that novices manually edit everything except the introduction of WeChat at the beginning and end of the article, and apply the editor's inherent format. General content arrangement has the following skills: \x0d\ 1. For pictures and texts with more text content, it is suggested to use 2-4 lines as a paragraph, so that the whole reading will be clear and not very tired; \x0d\2。 For graphics and texts with less text content, it is recommended that each punctuation mark be in the middle, just like the daily graphics and texts of Dawanglu and WeChat official accounts, which look very concise and clear; \x0d\3。 If there is a lot of text, it is recommended to align all the text left and right. Note that the editor that comes with WeChat cannot be aligned left and right, so you can use WeChat editor to operate. \x0d\4。 In terms of font comfort, Microsoft Yahei is better than Songti; \x0d\5。 In terms of font size, fontNo. 15 is the best; \x0d\6。 In terms of reading comfort, medium gray is more suitable for reading than black; \x0d\7。 From the point of line spacing, it is more appropriate to use 1.75 times for large paragraphs, and 2.0 times for small contents, especially middle words. \ x0d \ x0d \ wechat graphic typesetting can actually be edited in the text box of wechat editor like WORD, which is easier. Don't always think about using some layout style. \x0d\\x0d\ The first two parts are more of an introductory process, but they have just stepped into the door of WeChat operation. The following three points are indicators that determine the operation level of a WeChat. \x0d\\x0d\ III。 Column construction \x0d\ From the perspective of WeChat operation, I belong to a group that follows marketing management and tradition. Pay attention to the positioning, prominent columns and staggered contents of WeChat. \x0d\\x0d\ The positioning needs to be clear, whether it is operating personal number or enterprise WeChat. Don't always think about chicken soup, jokes and gossip about the weather. You should combine the characteristics of the product or your own advantages, skills and knowledge points to determine the clear positioning of the product. Otherwise, you must have no idea about column construction and content promotion. \x0d\\x0d\ For example, our products are related to campus social activities, so the positioning of my WeChat should be making friends on campus. Around this orientation, we need some new things about the campus (university ranking, professional analysis, examination materials, university anecdotes, examination skills, etc. ) things related to making friends (eight-minute dating, recommendation of school flowers, chat skills, strategy of catching the goddess, etc. ), and it will be handy to choose these materials every day. \x0d\\x0d\ If there is only a simple positioning, the actual operation will be very chaotic. At this time, we have to pay attention to the column construction. In fact, your WeChat is just like a TV station. Fans are the audience. You should also set up some interesting columns to cater to the audience. The construction of columns pays attention to uniqueness, novelty and sustainability. On the one hand, your category should be highly related to your positioning, on the other hand, the column should not be too conventional, but it must be continuous, otherwise it will be difficult to find suitable content. \ x0d \ x0d \ column construction includes five parts: regular column, informal column, column selection content, column release time and column frequency, which is suitable for people in the initial stage. \x0d\ x0d \ IV。 Operation promotion \ x0d \ Operation promotion, I think it can be divided into two stages: internal work and external work. Internal strength is biased towards operation, which mainly refers to four aspects: good imitation, good brand image, high content and good interaction, while external strength is biased towards promotion. \x0d\x0d\ Internal Skill Level1-Good at imitation \ x0d \ When you don't know how to do it, what you are good at is imitation. You can pay more attention to and understand some well-run WeChat official accounts and competitors' WeChat official accounts. All new media operators should be very active and pay attention to a wide range. Don't confine yourself to your own small circle. Learn more about some good WeChat official accounts and see how they operate. You should think more about the operation of new media. \x0d\ Internal Skill Level II-Brand Image \x0d\ When it comes to building corporate brand image through new media, many people will think of Durex's official Weibo. As far as the official WeChat account is concerned, there are two ways to show the brand image, one is the content of the operation, and the other is the style of the operator. The former is to convey a feature through content, while the latter is to convey a brand through the operator personally, but the latter requires higher personal color and needs more intense people, such as Lao Luo and Feng Jie. \x0d\ Internal Skill Level 3-High-quality content \x0d\ How to spread and increase fans, basically the most advice is to do the content well, and other methods are unsafe. The retention, activity and dissemination of end users still depend on content. The content is divided into two parts, one is to provide high-quality content, what's special about your target group, what's interesting and what's helpful to them. Operators should consider these issues. \x0d\ The second aspect is how to arrange the content? One is the relevance of the characters. That is to say, the object of your content selection should be a group familiar to fans. The second is the relevance of content. The content should be close to the life of fans, and should not be all kinds of chicken soup, jokes and gossip that are casually found. \x0d\ Internal Skill Level 4-Good Interaction \x0d\ Fans are alive, not dead, so let them be satisfied with the experience. The most common forms of interaction are backstage interaction, comment reply and micro-community. The deeper level is external interaction. For example, sharing content can get the contact information of girls, you can participate in the lucky draw after voting, and you can get certain benefits by inviting friends to experience. The whole WeChat is actually a relatively closed community. If you want your users to have fun, they will be happy to recommend you. \x0d\\x0d\ External work is the main push. At present, there are many promotion methods, mainly the following: \ x0d \ x0d \1hard push. This hard push is actually very simple, that is, invite people around you to pay attention to you and let grandpa tell grandma, but this is an essential link in the early stage, so you should put down your face. \x0d\2 Increase the search weight. Increase the search weight of Baidu, such as answering various questions about Baidu, Zhihu, Baidu Library and Douban. Or publish related articles, such as What are the campus WeChat recommendations, 20 14 Top Ten WeChat official accounts in China, and 20 15 Most Popular WeChat official accounts recommendation. In addition, some platforms recommended by WeChat official account are also included. \x0d\3 raffle. At present, the activity effect has been low in cost performance. Such activities have a low sense of participation for users, because users know that the probability of winning the prize is not high. \x0d\4 red envelope method. The red envelope method, you will know what it means by listening to the name, and attract users by red envelopes. Well-known cases include Haidingwei business card and quick red envelope. One is to send a red envelope through the payment interface and red envelope interface that comes with WeChat. The amount of a single user's red envelope does not need to be very high, mainly between 0. 1-2. Ordinary users will be very happy, especially students. If the interface cannot be realized, you can send pictures of Alipay red envelopes through the official WeChat account at regular intervals every day. \x0d\5 picture sharing rules. In fact, the picture sharing method is based on WeChat business, and the fastest way to pay attention to WeChat is to scan the QR code directly. This method is generally to make a propaganda map, which is not very beautiful. It talks about a point of interest (such as paying attention to phone bills, postcards and traffic), and then shares this picture in a circle of friends with WeChat name and QR code. The effect is not bad, and the reference case is Meitui. \x0d\6。 Resource sharing. This is quite popular at present, but it may be hit in the face by Tencent, that is, ppt templates often passed by friends circle are collected for free, resume templates are collected for free, and 3,000 novels are downloaded for free. In fact, those resources that are integrated can be counted. \x0d\7。 Voting lottery. Some of the voting lottery classes have good grades, while others have poor grades. The core lies in whether the candidate has the will and motivation to canvass. Generally, young people and white-collar workers can't put their faces down to canvass, but those young mothers who are idle at home and young men and women in third-and fourth-tier cities are leveraged and are the core powder-increasing groups. \x0d\8。 Accumulate reward H5. Cumulative bonus H5 was a particularly popular promotion method last year. The core is that the user needs to call on some friends to help him complete the task, so that he can win the prize, which also drives the second spread. There is a trick. For example, this H5 needs 10 people to support it. When you are prompted to pay attention to WeChat on the page, you can get 5 supports for free, which can implicitly force users to pay attention. \x0d\9 account number push each other. It is very happy to be able to push each other in large sizes, but without it, there is no need to worry. You can contact some accounts that are close to or slightly more than your fans to push each other. Of course, it is not particularly difficult to contact some big ones, especially some company accounts, because everyone has kpi. \x0d\ 10 external drainage. External drainage mainly relies on other media platforms, such as Baidu Baijia, Today Headline, Sohu Media Platform, etc. The content of your own WeChat can also be sent to these platforms, and you can also increase some traffic. \x0d\ The part about these plug-in skills may not be suitable for all WeChat, but it is simple and rude. The core is to do a good job of internal strength. Wechat operation is like a marathon. Without enough foundation and perseverance, it is difficult to do well.