Collect typical copywriting cases of 10 new media.

Collect typical copywriting cases of 10 new media.

Friends who are new media know that the importance of copywriting is self-evident, so how many people's concerns have you written? How many people's consumption desires are stimulated by you? How many people's consumption demands have you created?

Let's take a look at this 10 copybook and learn how to write a copybook that can be copied!

1, changes caused by comparison.

Copywriting: There is a lot of time to work hard for her, and only this short period of time can accompany her childhood.

Advertiser: iqiyi

Reason for selection: This is the brand copy of iQiyi video. A lot of money-making time is a short period of children's childhood, which wakes up parents at once. There will be plenty of time to make money in the future, and children's childhood companionship can't wait. Otherwise, this precious time has passed, and you subjectively want to accompany it, and the grown-up children don't necessarily need you to accompany them. This contrast urges parents to take a break, don't be busy making money, and take their children to watch iQiyi!

Desire for action index: five stars

2. Break the normal logic

Copywriter: It is better to tear down two temples than one temple.

Advertiser: iqiyi

Reason for being selected: This is a joke made by Professor Yin, a funny blogger in Weibo. Generally speaking, it is better to tear down the temple than the marriage. But this paragraph breaks the routine, and the focus of the copy is one temple or two temples. This substitution has produced new ideas. (Professor Yin used this kind of reverse thinking in many jokes. You can turn him over to Weibo if you are interested. Hahahahaha)

Desire for action index: four and a half stars

Step 3 stimulate curiosity

Copywriter: # Mom, I want to fire you #

You have been by my side all your life.

It's my turn to revolve around you this time.

Advertiser: Cobos Robot.

Reason for being selected: I prefer the sub-article "Mom, I want to fire you" to the main article "You have been around me all your life, and I will be around you this time". Mom is fine. Why did you fire me? I won't give you money to spend? I haven't taken care of you since I was a child? Or should I advise you to find someone? No, I want to make it easier for you to do housework and stimulate the curiosity of target users and non-target users. This copy is great.

Desire for action index: five stars

4. Lenovo life scenes

Copy: cover kindle, the noodles are more fragrant.

Advertiser: Kindle

Reason for selection: After this grounded black copy came out, netizens all fried the pot, and most of the kindles we bought were eating ash. It seems that this time, the kindle did not shy away from exposing its shortcomings. In fact, when I was waiting for instant noodles, I took advantage of the three to five minutes of fragmentation time to take out the kindle, with the intention of stimulating everyone's desire to read behind.

Desire for action index: five stars

Step 5 Create a vivid story

Copywriter: He deleted all the photos she said ...

If Pan Jinlian's house is a transparent apartment in the north and south …

Advertiser: Real estate agent.

Reason for selection: enmmmmmm, impressed by the intermediary's brain hole. He has created two stories, one is the love story of a lovelorn man selling a house at a reduced price, and the other is the historical story of Pan Jinlian's housing structure, which spans 1000 yuan. The purpose is to attract the attention of target users and stimulate their desire to buy. Stimulating the desire to buy dare not say, but I think the former has been successfully realized.

Desire for action index: four and a half stars

6. Create probability marketing

Copywriter: Lei Wu will get a free ticket when he scores.

Advertiser: Suning

Reason for selection: Vantage won the championship and Suning Lei Wu scored free of charge. Participating in probabilistic events has a natural attraction to human beings. Gambling, mahjong, poker, lottery ... Probability events show their fairness because of their uncertainty. Everyone is willing to take a chance. What if they win?

Desire for action index: five stars

7. Introduce cross-border semantics

Copy: 30 minus 15.

Advertiser: unknown

Reason for selection: In spring, when the weather is warm and cold, it may be 30 degrees the day before, and it may suddenly drop 15 degrees the next day. Less than 30 15 is a commercial discount promotion strategy, which was suddenly applied to describe the weather in Beijing. Under the deformation, the image is vivid, which praises the wit of this blogger.

Desire for action index: four and a half stars

8. Refine the difference

Copywriter: There are many big houses that can accommodate a family, and several houses that can protect a family.

Advertiser: XX Property

Reason for selection: In the face of consumers' demand for housing, most houses are emphasizing their own good apartment type, with small pool area, transparent north and south, low price and good location near Balabala subway station. However, the value of "affordable housing" extracted from this property is highlighted in one sentence. Indeed, the number of people in the house is a trivial matter, but the house is not a big deal.

Desire for action index: five stars

9. Looking for brand endorsement

Copywriter: melon face CP, plastic surgery is not P.

Advertiser: Chacha Guazi & Ji Chun

Reason for being selected: In our general cognition, eating melon seeds has a certain effect on shaping the face, and similarly, applying a mask also has a role in shaping. So if I eat melon seeds and apply a mask repeatedly, will the effect double? The combination of Guazi and Ji Chun has doubled the value of their products.

Desire for action index: five stars

10, insight is more effective.

Copywriter: Your property claim-we will handle it for you immediately.

Advertiser: Antai Life Insurance

Reason for being selected: We know that most insurance companies have long claims application process, many procedures and energy consumption, which is miserable for insurance users. Aetna Life gained insight into this situation and simplified it, which enlarged the selling point of Aetna Life's fast and efficient claim settlement in one fell swoop and made the target users eager to try.

Desire for action index: five stars

The above sentence 10 is an effective copy, hoping to bring some inspiration to everyone.