What are the profit models of APP?

What are the profit models of APP? 1, fry the concept to make money.

At first glance, can the concept of speculation make money? It is estimated that many people don't understand it. Let me explain it to you in detail. In fact, when every concept is on fire, there is always a group of people speculating on concepts to make money. For example, when WeChat was on fire, a person claimed to be WeChat marketing guru and talked about WeChat marketing everywhere. The cost of a class is nearly 10 thousand. Many people in traditional industries don't understand, but they want to learn, so they pay high prices to listen to their speeches, so they all make a lot of money. In addition, specifically, there are books, training and self-styled masters. The content is nothing more than how to open a micro-signal, how to promote it, what is WeChat, and what is the significance of WeChat to enterprise development.

The title of the future change of WeChat generally looks mysterious, and laymen pay the bill. I have read a book about WeChat marketing written by a person, and half of it is about the meaning of WeChat and how to open micro-signals. I check the author's information. I'm a marketer. If these people are asked to make a large-scale WeChat, they can't do it, but these people will only fool and speculate on the concept.

Similarly, the concept of mobile Internet has also been hyped by many people. Previously, the concept of WeChat marketing began to move to the mobile Internet. For example, some people have also published books, several major methods of mobile Internet marketing, and so on. And there are training courses and courses sold online, one class is 299, which I just met today. Therefore, you spectators should understand that speculation can also make money.

2, capital operation to make money

It is estimated that many people know that capital operation will be carried out no matter what industry is hot. The specific way is relatively simple, that is, buying and selling projects, investing in projects, for example, investing in a project at a low price, occupying a certain share, then pulling a round of A round and B round, and then basically making a profit after retreating. This is a popular mobile game, such as speculating on the stock price and making a big profit. There are many examples, just like some traditional enterprises went public some time ago. There is also a project to fool money. There is a lot of hot money on the mobile Internet now. Someone did a project, made some false data, then sold it to investors at a high price, made a lot of money and left.

For example, someone once exposed a wonderful case in a circle of friends, that is, playing games. In the first month, the vest is charged with 4 million yuan, in the second month, it is charged with 8 million yuan, and in the third month, it is charged with100000. In this way, in March, the running water 1000 million, and then 1 000 million was sold to a coal boss, and then it made a fortune. It is called speculative project because many people invest in the project not to do it well, but to make money and buy and sell, just like investing in stocks. These people do projects just to buy and sell projects and to make money.

3. run the App to make money.

In this era, there are still some people who can calm down and do things, that is, those who really work hard on products, those who really make products and operate apps, those who find the right market positioning and make products with peace of mind, and some people have developed, such as ink weather, tiger maps, palm reading and other apps, which have been developing for three or four years. At the same time, the accumulated users have basically exceeded 50 million, and it is very hard to operate an app. The emergence of these apps subverts traditional industries, creates emerging markets, improves the quality of human life, and subverts outdated traditional markets. This is the real mobile Internet, and its existence is a technological progress.

By constantly exploring the market and looking for cash opportunities, on the one hand, it won the favor of the capital market, on the other hand, it won the recognition and income of users through advertising or value-added services, which is also a way to make money. This way of making money is that a gentleman loves money and is worth learning by more people. It's easy to go to a company like Apple in this way, but there are few such companies and even less successful. But once successful, just like Alibaba ipo, it has been unknown for ten years and famous all over the world.

4. make money as an App factory.

Since the App market has been on fire, App outsourcing has also been on fire. There are two forms of outsourcing. One is the project system, which is developed by order. This is the same as the traditional website construction outsourcing, because the functions of each App are basically different, so it is generally slow, but it is still quite profitable. The quality of the App developed in this way is relatively high, and the UI, functions and architecture are relatively good.

The other is the mass production factory of App, which is a unified template. You only need to enter XXX barber shop or XXX supermarket to generate an App with basic functions such as information, message, column construction, etc. You can also change the template in the background to generate an App ranging from tens of thousands to hundreds of thousands, specifically to fool people in traditional industries to buy it. They talked about how to make money on the mobile internet through conference marketing, and made fun of Kai-fu Lee and Ma Yun. Ma's words come to brainwash everyone and specifically fool people in traditional industries. However, this method is really profitable, that is, the quality of the App is a bit bad, there is no user experience, no interface design, and no innovation. It is a bit too much to say that he is a localized App. But they also seized the opportunity of mobile Internet, developed the pockets of those who transformed traditional industries into mobile Internet, and made a lot of money.

5, stand-alone game development and operation to make money.

It is easy to understand how to make money in game development, that is, to develop various games, including casual games, puzzle games and online games. Stand-alone games are generally charged through level props, and the payment method is generally Alipay, operators or third-party payment channels, which directly charges users. This method is quick and profitable. At the same time, games can be sold. For example, I have met many teams that specialize in selling games before, and tens of thousands of games have been developed.

Another way to make money by using games is to operate, develop and operate by yourself, get a large number of users through channels, and collect money from users through third-party payment. For example, if you go through customs, you have to charge a prop fee. If you want to buy a pet, you need to buy it in RMB. This is like Tencent running coolly every day. Many of them pay money naked from users' pockets. Some stand-alone games will hang advertisements, and of course there may be hidden buttons and other channels. This way of making money is what it is now.

However, the market opportunities of stand-alone games are gradually eroded by the market of mobile online games. Stand-alone games are no longer so popular with users, and there are fewer and fewer opportunities to make money.

6, mobile online games to make money

The above is the method of making money from mobile phone single-player games, and then I will talk about the mode of making money from mobile phone online games. Mobile online games, like computer online games, are heavy games in mobile games, which are very sticky to users and easily addictive. Everyone knows how many children's childhood was harmed by online games in the past, and so is today's mobile online games. The author once played a mobile phone game, in which many props were paid. Users are constantly encouraged to recharge by purchasing RMB virtual currency. It is said that this game broke through the 654.38 billion mark in 76 days. With the continuous upgrading of smart phone configuration, the market opportunities for mobile online games are also increasing. 360 mobile game industry report data shows that it is estimated that the number of smartphone users has exceeded 500 million in 2065.438+04.

7. Developer services make money

In the mobile Internet market, in addition to making money from products and projects, there are also some people who specialize in making money from services. If developers are regarded as gold diggers of mobile Internet, who are the developers of these services? Water bearer? At present, there are many products serving mobile Internet developers, including cloud hosting, cloud storage, App testing, App statistics, App development background, App voice recognition, App im module, App promotion agent in advertising alliance, App security and so on. The number of developer service products serving mobile Internet developers has exceeded 100, and the main targets of these services are small and medium-sized developers. Accumulated sand into a tower? The commercial effect of.

In addition to making money, these enterprises are particularly vulnerable to the favor of capital. For example, these enterprises have received tens of millions of dollars in venture capital, specializing in Testin cloud testing for App testing, seven cows and cloud shooting for cloud storage, and ucloud and Jinshan Cloud for game cloud hosts. The developers are the mainstay of the push, which is the cornerstone of the survival of these enterprises.

8. Mobile e-commerce makes money

Mobile e-commerce is not a very new concept. The early wap shopping era is the embryonic form of mobile e-commerce. E-commerce is a way of shopping in any era, but with the emergence of intelligent terminals, mobile e-commerce is more convenient. In the early days, the transformation of traditional PC e-commerce was slow, and the contempt for the mobile Internet brought some market opportunities to many emerging e-commerce entrepreneurs, such as beauty, mushroom street, pocket shopping and other e-commerce apps. In fact, they are just taobao guest-type apps. Because they have no goods and no content, they can only guide the flow by optimizing Taobao's links. However, with Taobao's increasing investment in mobile terminals, these apps will definitely be hit, so they will build their own brand.

At the same time, under the wave of mobile Internet, many PC e-commerce companies have turned to mobile e-commerce. Data from Taobao's double 1 1 last year showed that mobile phone transactions accounted for 37% of the total transactions. Obviously, the trend of mobile shopping is more obvious, because of the rapid popularization of smart phones, the rapid development of China wireless network 3G4G, and the maturity of these external environments. For individual users, the convenience of time and space and the utilization of fragmentation time are a trend.

Under the trend of mobile Internet and shopping fragmentation, mobile e-commerce will surely create more profits for enterprises. According to the data of China E-Commerce Expo in 20 14, the transaction volume of mobile payment in 20 14 was 3 trillion yuan, so mobile e-commerce is also a big gold mine.

9. Selling hardware to make money

All of the above are software and content industries, and this is hardware. Since the popularity of the concept of mobile internet, it has promoted the prosperity of the whole industrial chain, and people who make mobile phones and wearable devices have become popular.

How to make money by making mobile phones? In addition to the profit of hardware, what we don't know is the profit of pre-installation of mobile phones. When a mobile phone is produced, it will be loaded with many apps by mobile phone manufacturers. Some apps are actually bad, but they will be pre-installed, just because they have received money from app manufacturers. Although the government has issued a policy prohibiting pre-installation, it is still not possible. This is a way to make money. Another way to make money is value-added services. What is value-added service? To put it bluntly, games or applications charged on mobile phones are sold to users, and users pay to share them with manufacturers and content providers. It is said that mobile phones are consumer goods, which is how users spend money.

Let's talk about wearable devices. Now there are many wearable devices, such as blood pressure measurement, step counting, timing, packet loss prevention and so on. Many functions are to move the functions of mobile phones to watches. Another time I attended a wearable device exhibition, I saw an anti-packet loss device, that is, I put Bluetooth in my bag and will call the police as long as I leave a certain distance. When I asked how much the bag was, it was six or seven hundred.

Now there are many manufacturers selling wearable devices, and combining devices through the mobile Internet will also be one of the money-making models of the future mobile Internet.

In fact, there are many business models of mobile Internet. There is a complete industrial chain behind every big business model. From upstream to downstream, it is an opportunity to make money. You can find a face through a point. When an era comes, as long as you seize the opportunity and a point, as long as you are in this industrial chain, you can make money.