16 tourism keywords 202 1

Source: Sanjiangyuan National Park

10 10 12 On the 15th Conference of the Parties to the United Nations Convention on Biological Diversity held in Kunming, China officially announced the establishment of the first batch of national parks, including the Three Rivers, the Giant Panda, the Northeast Tiger Leopard, the Hainan Tropical Rainforest and Wuyishan.

The first batch of national parks involved Qinghai, Tibet, Sichuan, Shaanxi, Gansu, Jilin, Heilongjiang, Hainan, Fujian, Jiangxi and other provinces 10, covering nearly 30% of the national key protected wildlife species. National parks are the most important part of China's natural ecosystem, with the most unique natural landscape, the essence of natural heritage and the richest biodiversity.

The primary function of national parks is ecological protection, but national parks still have comprehensive functions such as scientific research, education and recreation, which can provide the public with recreational opportunities to get close to nature, experience nature and understand nature.

Universal Studios

On September 20th, Tongzhou Universal Resort Beijing officially opened before the Golden Week. Since the trial operation, Universal Studios has become a topic to break through the tourism circle. Whether it's the play strategy of the park, the punching of various stars, the video of Megatron's murder, the food in the park, and the surrounding prices, they all burst out on social media.

After the uproar, this large-scale theme park located at 39.5 degrees north latitude ushered in its first winter after opening. Low temperature and strong wind are expected challenges. The popular Decepticon roller coaster, Leaping Jurassic and other outdoor projects are closed from time to time due to low temperature and other weather reasons. Visitors who want to punch in in the off-season have to try their luck while keeping warm.

Linabel

Source: vision china.

Lingnabel is probably the only "top stream" born after the start of the "Qinglang" operation. This furry pink fox landed in Shanghai Disneyland at the end of September. As soon as she debuted, she became a "top female star". Many stars took photos of dolls holding her, frequently boarded hot searches in Weibo, and interacted with tourists, which made them very popular on major social media platforms.

Some viewers were "sprouted into their hearts" by Ling Nabei, and some netizens didn't know why this little fox was so angry. In any case, Disney once again proved that IP without stories can still explode, and the Duffy family to which Ling Nabel belongs can be said to be invincible in the East Asian market. The explosion of IP means that the surrounding sales are booming. Whether it is unable to squeeze into official website to make an appointment to collect Lingnabel's Christmas money, or 5,000 people lined up at 3 am, it shows Lingnabel's "gold absorption" ability.

Of course, Fox's hot search is not entirely positive. Not long ago, the "Ling Nabo bowed his head" incident caused a lot of discussion. Regardless of the right or wrong of the "bow-down incident", the audience of this "love bean" that relies on the rise of traffic has a high degree of overlap with the rice circle. Benefiting from traffic, it naturally suffers from traffic.

Henan Province

With the increasing cultural self-confidence of the new generation and the revival of the national tide, Henan, which has a rich historical background, has completed the transformation of planting grass and tourism image at the best time. At the end of the year, Yi Bo, a native of Luoyang, starred in "The Wind Rises in Luoyang". Iqiyi, who was in crisis, regarded this drama jointly produced by relevant units in Luoyang as an important son to help his destination build a cultural IP. We will wait and see how the wind blows in Luoyang.

Culture and museum fever

65438+February 1, the Palace Museum announced that the number of visitors who bought the annual ticket of the Palace Museum in a short time was too large, which exceeded the carrying capacity of the annual ticket sales system of the Palace Museum, resulting in technical failure of the annual ticket sales system. After the system was restored on February 2, 65438, the annual ticket originally planned for sale for one month was sold out.

This year, the popularity of Wenbo continues to climb. Sanxingdui archaeological achievements have been searched many times; Major museums have become popular attractions on the tourist list; Culture and cultural programs have promoted the craze for cultural relics ... Under the wave after wave of upsurge, the thinking on protection, inheritance and development is also deepening.

Internet celebrities are "cheated"

Source: The author picked it himself.

Unconsciously, Little Red Book has seized the user share of many earlier tourism content communities and played an increasingly important role in consumers' tourism decision-making. On June+10, 5438, the "cheating" incident in Xiaohongshu Scenic Area caused extensive discussion on the Internet. Many netizens said that it seems that they are not in the same place as the blogger Po. Amid the uproar, Xiaohongshu apologized and took the initiative to attack. However, the impact of social media such as Little Red Book on tourism may not stop there. Maybe we should think about it. How many people don't care about the scenery they see at all, but only care about taking the same photo of an online celebrity? How many scenic spots and homestays exist just for better photos?

Northwest China

The Ministry of Culture and Tourism started the epidemic prevention forecast mechanism of tourist hotspots, based on the heat index, implemented the 100 scoring system, and set up three levels: first-class (red) warning, second-class (orange) warning and potential risk warning. At the same time, the fuse of inter-provincial travel has become a high-frequency vocabulary in the official context. In response to the upcoming New Year's Day and Spring Festival, the Ministry of Culture and Tourism said that it will continue to strictly implement the "fuse mechanism" for the management of inter-provincial tourism business activities, and immediately suspend travel agencies and online travel companies from operating inter-provincial team tours and "air tickets+hotels" in provinces (autonomous regions and municipalities) with medium and high risks.

red tourism

In addition, Generation Z actively develops red tourism. According to Ctrip's data, in the first half of 20021,the age of red tourism users was mainly after 80s and 90s, accounting for 38% and 3 1% respectively. Among them, the number of people born after 1990 increased by nearly 40% compared with the first half of 20 19; In addition, in the first half of the year, after ordering red tourist attractions through Ctrip, it increased by about 2.5 times compared with the same period of 20 19. Tongcheng Tourism Report also shows that "Generation Z" accounts for nearly 60% of consumers of all kinds of red tourism products.

De-localization

In September, the National Development and Reform Commission and other ten departments issued the "Guiding Opinions on Standardized and Healthy Development of National Characteristic Towns", clarifying that the construction of characteristic towns in various places should strictly guard against the tendency of real estate, and the proportion of residential land should not exceed 30% in principle, and the per capita GDP should not exceed 1000 US dollars in principle. A characteristic town that rushes headlong into a rush, standardizing rectification.

Under the background of "housing without speculation", the real estate industry must explore new development models. Cultural and travel-related industries deeply related to the real estate industry should also abandon real estate thinking.

metaverse

Zhangjiajie has established the Hyperuniverse Research Center, and Datang City that Never Sleeps has built the Hyperuniverse Project with the historical and cultural background of the Tang Dynasty as the background ... Only for a while, the concept of "Hyperuniverse" frequently appeared in tourism-related news, trend inventory and press releases of major companies. Tourism enterprises, scenic spots institutions and technology companies have taken the first step in the development of "meta-universe", and reconstructed tourism consumption scenes with virtual tourism services.

Why is "Hyperuniverse" so "intimate" with tourism? Some people think that "Metauniverse" is a virtual world that maps and interacts with the real world, and its concept is consistent with the tonality of tourism products that increasingly emphasize immersive experience. However, despite the "natural intimacy", what "tourism+metauniverse" can give birth to is still a problem that many people are worried about. "Which is more reliable, space travel or space travel?" "Don't let the super universe take the place of real tourism!" "Is the Hyperuniverse a vent or a tiger's mouth?" The appearance of this argument has poured a glass of "rational" cold water on the fiery "meta-universe".

space travel

In July, 20021year, commercial space travel companies began a contest of "chasing after me". Branson went into space before Bezos, who moved out of the heavyweight to participate in space travel. Rich people have entered the game to promote their dream of commercial space travel. From the eye-catching reports, it seems that people have glimpsed the future in science fiction films, while the space described in Three-body, Hyperion, Interstellar, Star Cowboy and Legend of the Galaxy Hero seems not so far away.

Camping and mini-travel

Source: The author picked it himself.

202 1 is not the first year of camping, but camping is really getting more and more popular. The whole camping industry has experienced explosive growth in the post-epidemic era. Hot field, a new camping brand that started at the end of 2020, won two rounds of financing at the end of this year. More new camping brands and operators are also entering the market, and even tourism platforms such as Ma Honeycomb have begun to set foot in this field. Behind camping, perhaps the epidemic has reshaped tourism, and micro-tours and short-distance vacations have become a major trend.

LARP (real-life role playing)

HNA

After more than two years of self-rescue, on the afternoon of 200211.29, HNA Group said on the official WeChat that it had received the notice issued by the Higher People's Court of Hainan Province, the main contents of which were: because the Group could not pay off its debts due, the relevant creditors applied to the court for bankruptcy reorganization of the Group, and the Group would actively promote debt disposal. HNA Group was reorganized and split into four completely independent sectors: aviation sector, airport sector, financial sector, commercial sector and other sectors. On February 8, 65438, Liaoning Fangda Group acquired the actual control right of HNA Group's aviation sector HNA Holdings Co., Ltd. for 4 1 100 million yuan, and the future of HNA may have a clearer picture.

Mohe dance hall

Source: vision china.

Mohe Ballroom, written by musician Liu Shuang, became popular on the Internet in June+10 this year. "Come and see me when you are free, and see how the heavy snow is aging and how my eyes are melting ..." Following the lyrics, many netizens began to look for the old man "Zhang Dequan" who lost his wife behind the song. Their whereabouts are not limited to online, but also extended to offline. After the fire broke out in Mohe ballroom, the search heat of Mohe travel guide increased 166%. While the heat is soaring, some people worry about how long this wind energy can last. Factors such as epidemic situation, distance, climate and supporting facilities all test people's Mohe travel plans.

Cross-border railway

On February 3rd, 65438, China-Laos Railway, which connects Kunming and Vientiane, was put into operation. The total length of the line is1.035km, starting from Kunming, Yunnan, China in the north, passing through Yuxi, Pu 'er and Mohan border ports in China in the south, passing through Mo Ding border port in Laos, and finally reaching Vientiane, the capital of Laos.

At the moment of the epidemic, travelers are still worried about the distance. The opening of China-Laos Railway provides a new mode of transportation for many people who want to travel from Yunnan to Laos after the epidemic, and also provides new development opportunities for tourism along the route.