In the Spring Festival of 2022, there will be a "fairy fight".

In the Spring Festival of 2022, there will be a "fairy fight".

There will be a "fairy fight" in the Spring Festival in 2022, and the countdown to the Spring Festival in the Year of the Tiger is still two weeks away. The whole schedule includes war, youth, comedy, sports, animation and so on. Two movies with the theme of resisting US aggression and aiding Korea met in the Spring Festival, and a "fairy fight" will be staged in the Spring Festival in 2022.

In the Spring Festival of 2022, "Fight between the Gods" will be staged on June 1 1, and two more films will be announced to withdraw from the Spring Festival file, which means that the total number of films released in the Spring Festival file will be further reduced from11to nine. However, although the number of films released has decreased, the competition has further intensified. Some insiders said that in recent years, the Spring Festival movies have shown an obvious "28 law"-the first two or three movies took about 80% of the box office.

In this context, what kind of scene will this year's Spring Festival file finally present?

The main theme carries the banner.

Compared with the festive and reunion Spring Festival in previous years, this year's main melody blockbuster is particularly eye-catching. Two movies about resisting US aggression and aiding Korea, Watergate Bridge and Sniper, have been highly anticipated by the market.

Among them, Watergate Bridge is a sequel to the Battle of Changjin Lake. 65438+1October 13, Weibo, the official of the Battle of Changjin Lake, announced that the Watergate Bridge was scheduled for the first day of the New Year in 2022. According to public information, "Watergate Bridge in Lake Changjin" will continue the plot of the battle of Changjin Lake. With the second battle of the War to Resist US Aggression and Aid Korea as the background, the soldiers of the Seventh Company launched a life-and-death struggle with the enemy at the "Watergate Bridge", the throat of the enemy's retreat.

The original crew of the film "The Battle of Changjin Lake" once again joined forces, with Chen Kaige, Tsui Hark as the producer and director, Jackson Yee as the leading actor, and Zhu,,, and Zhang Hanyu as the leading actors. Last year, The Battle of Changjin Lake earned 5.774 billion yuan at the box office, temporarily ranking first in the box office list of China film history.

Attacking the Party is the "debut" of Zhang Yimou Spring Festival movie Sniper. According to the official introduction, this film, produced by changchun film studio, is based on the "Cold Shot and Cold Gun Movement" during the period of the War to Resist US Aggression and Aid Korea, and it is the first domestic film focusing on blocking the War to Resist US Aggression and Aid Korea. The ice and snow scene in the film was shot on the spot in Baishan, Jilin. In this movie, you can not only see the exciting plot, but also enjoy the magnificent snow scene in Jilin.

Interestingly, as the representative of the fifth generation of directors in China, behind the "hide-and-seek" between Watergate Bridge and snipers is the peak confrontation between Chen Kaige and Zhang Yimou. On the one hand, Chen Kaige, who has a profound literary background and is good at "telling plays"; On the other side is Zhang Yimou, who is good at lens images and visual language. "Although the battle of Zhu Yu in Lake Changjin was before last year, Watergate Bridge will probably lead the Spring Festival file, but Zhang Yimou's sniper is still a strong opponent of Chen Kaige." An insider believes that Zhang Yimou is likely to continue to play his specialty in lens art in Sniper. "The beautiful lens language of this war-themed film is very good."

According to the data of Cat's Eye Professional Edition, as of June, 2022, 65438+ 10/6, the top three movies on the list of "Want to See" in the Spring Festival movies are Watergate Bridge, Miracle Stupid Child and Four Seas respectively.

"Fairy Fight" becomes standard

In addition to the two main theme movies that carry the banner, this year's Spring Festival file is undoubtedly a "fairy fight". "Look at the movies that dare to land in the Spring Festival file this year, either' professional households' who have been deeply involved in the Spring Festival file for many years, or cutting-edge directors who have made explosive movies before. In short, few brushes will definitely not dare to come. " A film industry insider feels that it is not difficult to win this year's Spring Festival.

At present, Miracle Stupid Child, which ranks second in the "Want to See" list, is a new work directed by Muyewen, and its work "Desire for Survival" once became a phenomenal film. According to public information, The Miracle Stupid Child, starring Jackson Yi, Eric Wang and Yongmei, tells a legendary story of life-changing struggle that happened in a hot land in Shennan.

Because Jackson Yi also plays Wu Wanli in Watergate Bridge in Lake Changjin, some media dubbed the two films starring Jackson Yi in this year's Spring Festival as "Double Seals".

Another film, Four Seas, which was highly anticipated by the audience, was written by Han Han. In this new film, Han Han continues his love for the topic of "youth growth". The cast of Four Seas at Home is very strong. According to the performance of Han Han's previous films, Sihai is also a strong competitor for this Spring Festival. In addition, during the Spring Festival, there are also many funny comedies. The film "Black Boy Not Too Cold" is directed by Xing and adapted from the Japanese film "Magic Moment", starring Mary and Mary.

In addition, there are as many as five cartoons in this year's Spring Festival, namely, Bears Return to Earth, Pleasant Goat and Big Big Big Wolf Walk Out of the Future, Hero at Little Tiger Pier, I am Tyrannosaurus Rex and Jurassic Paradise. In addition to the series of big movies, Pleasant Goat and Big Big Wolf returned to the Spring Festival after seven years.

Who can win Spring Festival travel rush like a cloud? Some insiders believe that the role of "word of mouth" is growing. "Observing the Spring Festival files in the past two years, we will find that no matter how good the pre-heating is, we can only guarantee the box office on the first day of release, and word of mouth has become the fundamental driving force for the subsequent box office transformation." The source said that in recent years, the story of "word-of-mouth counterattack" will be staged every Spring Festival.

Zhang Rongdi, an analyst at Lighthouse Research Institute, said earlier: "There is a word-of-mouth counterattack every year. The film with high reputation determines its long tail effect, and the decline of box office the next day is a harbinger of the emergence of dark horse movies. "

How to "turn over against the wind" under the epidemic situation

As one of the most important schedules every year, the Spring Festival has always been highly valued by relevant listed companies. Behind this year's Spring Festival movies, there are naturally a number of well-known film and television companies. According to the reporter's incomplete statistics, the listed companies involved in the upcoming films mainly include China Film (12.530, -0.20,-1.57%) and Hengdian Film and Television (13. 150, -0.34,-2.57%).

In a reply to investors a few days ago, China Film said that among the 2022 Spring Festival movies, the company participated in the production of films such as Miracle, Four Seas at Home, and Bears Return to Earth. Guomai Culture (36. 170,-1. 12, -3.00%) previously stated that "Four Seas at Home", which the company participated in, is expected to be released as a Spring Festival movie on February 1 2022.

Behind the film "Sniper" directed by Zhang Yimou to resist US aggression and aid Korea, there are light films and Li Feng culture. The production companies behind Miracle Stupid Child starring Jackson Yi include Bad Monkey, General Dream, Shenzhen Radio and Television Group, China Film, Alibaba Pictures, Wanda Film and Television, etc. The Four Seas at Home directed by Han Han was produced by Tingdong Film, Alibaba Pictures, Bona Film and Ang Lee Ruiyin Film, and jointly produced by Cat's Eye Lithography and Hengdian Film.

Looking at the Spring Festival files in the past three years, you will find that the box office is getting better every year. The data shows that the box office of 20 17 to 20 19 Spring Festival was 3.43 billion yuan, 5.77 billion yuan and 5.9 billion yuan respectively. Although affected by the epidemic in 2020, the box office of Spring Festival in 20021year set a new record with 7.822 billion yuan. Therefore, based on the past trend, many people in the industry believe that this year's box office may further break through.

However, some insiders are cautious about this. "In fact, before and after the 20021Spring Festival, the epidemic situation in China was basically blocked, so under the policy of celebrating the New Year on the spot, more people watched movies in the city." An industry insider believes that, in contrast, a new round of domestic epidemic rebound may lead to further tightening of epidemic prevention policies in various places, which in turn will affect the box office. "According to the current epidemic development trend, the box office of the Spring Festival in 2022 may still be at a high level, but it is very difficult to surpass last year."

The Spring Festival in 2022 and the Spring Festival in the Year of the Tiger will be counted down in two weeks. There are 1 1 new films on the pre-arranged film list on New Year's Day. The works of two "fifth generation" directors, Zhang Yimou and Chen Kaige, met for the first time during the Spring Festival. The whole schedule types include war, youth, comedy, sports, animation and so on.

1 1 Among the new films, Lake Changjin Watergate Bridge and Sniper, two films about the War to Resist US Aggression and Aid Korea, have brought the "hardcore" degree of the Spring Festival to an unprecedented height, and will once again unite the warm feelings of founding the country during the Spring Festival. 1950, when Chinese people's Volunteer Army went abroad to fight, was the year of the tiger. Some netizens mentioned that it is a particularly meaningful Chinese New Year ceremony to walk into the cinema to watch these two films and pay tribute to the heroes who fought for their country. War movies are filmmakers' deepest memories of revolutionary martyrs, while several realistic movies focus on how the most ordinary people create history in the process of the times. Miracle Fool tells the story of the struggle of the little people in Shenzhen in the new period, while Four Seas is a passionate work of contemporary youth that combines sports and highway types. In addition, the comedy "Black Boy Not Too Cold" is expected to win with the genre advantage and become a dark horse. The theme of ice and snow in Breakthrough matches the atmosphere of the Winter Olympics, and five animated films will be another important choice for family entertainment.

Although the pre-sale has not been fully opened, the audience has shown their eagerness to watch the movie. According to the data of Lighthouse Professional Edition, as of 20: 00 on June 6th, 1, the top five "want to see" were Miracle Fool (627,000 people), Lake Changjin Watergate Bridge (542,000 people), Sihai (385,000 people) and Pleasant Goat and Big Big Big Big Wolf. To borrow a sentence from Yu Dong, producer and chief producer of Watergate Bridge in Lake Changjin, "As China filmmakers, we should use the strongest blockbusters on the most special days to convey the strongest hopes of China people all over the world."

The great director and the famous director joined hands to resist US aggression and aid Korea, and brightly lit to welcome heroes home.

Zhang Rongdi, an industry analyst at Lighthouse Research Institute, made a prediction after several blockbusters were finalized: the box office distribution of Spring Festival movies in 2022 is likely to continue the layout of 202 1 and the previous 20 16, and super movies will occupy nearly half of the box office. "Watergate Bridge in Lake Changjin" is the top movie in the schedule.

Not long ago, the movie "The Battle of Changjin Lake" not only set off the "Lake Changjin effect" in the whole country, but also became the box office champion in China film history with a box office of over 5.7 billion yuan, with a total audience of 65.438+240 million. As a sequel, the lineup of Watergate Bridge in Lake Changjin continues the previous work, with producer Huang Jianxin, director Chen Kaige, Tsui Hark and Lin Chaoxian, and starring Jason Wu and Jackson Yi. In the new movie, the soldiers of the seventh company will stop the enemy at the Watergate Bridge, which is the throat of the retreat route of the first division of the US Marine Corps. The task is arduous, and the story is colder, bloodier, more cruel and more popular, which can be described as a comprehensive upgrade. The fate of the Wu brothers on the battlefield and whether their wish to return to their hometown to build a house in February spring can be realized will all affect the audience's entry into the cinema.

China filmmakers can't overstate the eternal theme of resisting US aggression and aiding Korea. Zhang Yimou entered the Spring Festival for the first time, bringing the Sniper jointly directed by him and his daughter Zhang Mo. Compared with the cognition of "Three Bombing Watergate Bridge", Sniper focuses on the little-known but equally significant "Sniper Sniper Movement". The film tells the story of the life-and-death contest between the China Volunteers and the elite sniper team of the US military in the case of the disparity in armament strength between the enemy and ourselves. Starting with the squad leader Liu He played by Zhang Yu and the five-class warrior Yong, we took the audience into the world of this group of sharpshooters at close range. In order to be close to the real battlefield of the War to Resist US Aggression and Aid Korea, Zhang Yimou led the production team to travel to many places, not only shooting in the weather of MINUS tens of degrees Celsius, but also pursuing Excellence. "Don't shoot until it really snows." Seeking truth and perfection only makes the China sharpshooter presented on the big screen more real and shocking, and shows the indomitable spirit and flexible operational wisdom of volunteer soldiers in the coldest snow and hottest blood.

In the eyes of the industry, Lake Changjin Watergate Bridge and Sniper seem to be full of themes, but in fact, they all have their own emphases, not to mention that the great director and famous director appeared at the same time and watched a lot. The creators of the two films have similar views on New Year's Day-in today's prosperous times, thousands of lights are offered to the most lovely people to welcome the heroes home.

Two films, Produced in Shanghai, focus on the struggle and youth of little people.

The theme of the War to Resist US Aggression and Aid Korea almost booked the box office crown of the Spring Festival, and two realistic films "produced in Shanghai" were also regarded as the main force of the schedule. Coincidentally, the actors in both films are relatively young. "Miracle Silly Child" is a cooperative work of 1985 student Konoha and Jackson Yee, a student of Grade 2000. Four Seas at Home is a combination of Han Han, Liu Haoran and Liu Haocun. These two groups of actors are typical of the younger generation of China films, which are both powerful and attractive.

Originally named Miracle, Miracle Silly Boy was produced by Ning Hao, the original crew of Dying for Survival, and the cast also gathered Zhang Yu, Qi and Huang Yao, all of whom were reliable in strength. Can let this group of people join hands, where is the story moving? To quote Muyewen, "Miracles cut into the social value of people's livelihood and pay more attention to the internal driving force in ordinary life than the desire to survive". Focusing on Shenzhen in the new era, the film tells the story of a group of little people struggling in the booming electronics industry since the 18th National Congress of the Communist Party of China. In the film, Hao Jing, played by Jackson Yee, is a migrant worker. From the most embarrassing time, she saved her sister's medical expenses and went all the way to her passionate dream. This is a standard counter-attack narrative of ordinary people: an imperfect but charming hero, facing difficulties, gathers a team, sees the trick and solves the problem. The ending of the story is not necessarily how much money and wealth the hero has, but his life is full of affection and friendship, which is illuminated by an infinitely bright future.

Muyewen once recommended his new work like this: "We saw many young people in their twenties start businesses in Shenzhen after 20 12, and felt that in that turbulent era, everyone had the opportunity to start a business. In this hot land of China, everyone who pursues happiness and never gives up may become a miracle. "

Muyewen is a recruit for the Spring Festival, and Han Han's works have established his own recognition of the Spring Festival. From Flying Life to Four Seas, the passion of sports+the ideal of youth+the embellishment of comedy+Shen Teng's "content" seems to be a well-known Korean formula for the audience.

20 19 "Flying Life", the last racing scene at the Devil's Circuit in Bayinbuluke, Xinjiang, left a strong impression on China racing movies. In Four Seas at Home, the director's expression of blood and ideals is "advanced". The racing car has been upgraded to a more adventurous motorcycle. For the audience who pay attention to visual effects, the action upgrade of wonderful car skills can undoubtedly meet the expectations. In the story, the young hero, a young man left on the island, will accompany his beloved motorcycle all the way from his hometown to a distant place.

Popular IP on the same stage, broadening the choice of family fun types

Family fun has always been a must for the Spring Festival. In the Spring Festival of the Year of the Tiger, popular IP such as Twist FunAge, Pleasant Goat, and Bear Haunted provide a variety of choices for family fun.

The team of Twist FunAge will bring Not Too Cold, which is produced by Yan Fei and Peng Damo, written and directed by Xing, and starring Mary. In the film, Wei, a walk-on actor, successfully won the "appreciation" of the actress Milan and was invited to play the mysterious killer in Hero No.1. He didn't expect that all this turned out to be a dangerous game, a close mahjong encounter.

In terms of animated films, the competition is still fierce this year. The frequent visitor "Bears Are Haunted" took out his new work "Bears Are Haunted and Return to Earth", which started with the fall of an alien pronucleus that broke the calm of Xiongling, giving Xiong Al Bear alien wisdom and energy. The combination of soft science fiction and old friends has given the film a considerable "want to see" heat. Pleasant Goat, who hasn't made a big movie for a long time, made the movie "The Basket of Pleasant Goat and Big Big Wolf" again after seven years. Different from the chase between sheep and wolves on the grassland in the past, Pleasant Goat focuses on the theme of basketball and tells the story of adapting a new sheep village into a sports theme. In addition, the popular IP "Little Tiger Pier" on the short video platform brought the first animated film "Little Tiger Pier Hero".

In addition, Breakthrough, an ice and snow sports movie, and the animated films I am Tyrannosaurus Rex and Jurassic Paradise also provide more choices for fans.

In 2022, Spring Festival travel rush will be staged soon. The competition in Spring Festival travel rush this year is fiercer than in previous years. Even director Zhang Yimou's new work failed to make the top five in the "Want to See List", but the new generation actor Jackson Yi attracted millions of viewers' attention. Lake Changjin 2, which has attracted much attention, also leads Spring Festival travel rush with 580,000 people's attention. It is worth mentioning that Jackson Yi's personal cumulative box office may exceed10 billion after the Spring Festival this year.

If last year's Spring Festival was full of flowers, then this year's Spring Festival is more like a tripartite confrontation. 202 1 Spring Festival, many masterpieces such as Tang Tan 3, Hello Li Huanying, A Writer's Odyssey were released, but this year only Lake Changjin 2, Miracle Stupid Child and Everywhere is a big production. It is worth noting that the current popularity is relatively high. The protagonist of the first two films is Jackson Yi.

According to the current popularity, two films starring Jackson Yi have attracted the attention of millions of viewers. Lake Changjin 2, starring in the film, is far ahead of other films, and is expanding its advantages at an extremely fast speed. In the "Want to Watch the List" of the professional film platform, Watergate Bridge in Lake Changjin is riding the dust with a daily growth rate of 55,000 people, while Miracle Fool, Four Seas Family and This Black Boy is not too cold or too quiet are growing steadily with a daily growth rate of 1 1,000 people. However, the gap between the two is still relatively large. Among them, 500,000 people want to see Miracle Silly Child starring Jackson Yi, 430,000 people want to see Four Seas at Home, and less than 400,000 people want to see Black Boy, starring Mary and Wei Xiang, which is neither too cold nor too quiet. This gap is still very significant.

In addition to these four films, director Zhang Yimou will also release a new film on the first day of the Lunar New Year. But at present, the response of the film is not very good. The audience paying attention to this film is less than 65438+ 10,000, and the heat is less than half of "Bears Come and Go: Return to Earth". Without the blessing of the traffic stars and the powerful faction, the film directed by Zhang Yimou is likely to fall on the street.

I want to see the data in the list. Although it can't represent the final result, it can reflect the popularity of a movie. Apart from Watergate Bridge in Lake Changjin, it's hard to say which movie is stronger or weaker. However, according to competitors, it is not difficult for "Lake Changjin 2" to lock the box office champion in the Spring Festival.

No matter from the production lineup of the film, or from the word-of-mouth and popularity of the film, "Lake Changjin 2" has an advantage. The shock of the first movie is still fresh in my memory. From the picture of the film to the story line of the whole film, the battle of Changjin Lake is epic.

The quality of the film depends on whether it can impress the audience. Wolf Warriors 2 brings pride to the audience, Hello Li Huanying brings emotion and nostalgia, and The Battle of Changjin Lake brings shock and emotion. Every wonderful film can enter the hearts of the audience, and Lake Changjin's battle of plots has obviously done this. Coupled with such good actors as Jason Wu and Jackson Yi, and a first-class director group, Watergate Bridge in Lake Changjin will definitely sell well at the box office.

The production teams of Miracle Silly Child and Four Seas are not as luxurious as the Battle of Changjin Lake, but they are outstanding in many movies and can still get a piece of the Spring Festival file. Of course, the current data can only represent the temporary popularity, and can not explain the quality of the work. The actual box office of a movie depends on whether it is wonderful or not.

Are you looking forward to Jackson Yi's Miracle Fool, or Liu Haoran and Shen Teng's Everywhere?