How to write a business plan?

How to write the cover of a business plan

The cover of the proposal is the first contact part of the other party. Make sure the title is clear enough to attract the attention of the other party. In addition to the moving title, you must also have an effective "copy" that specifically explains what benefits this proposal will bring. Let the other person see the cover, and then they want to know what to do to achieve this result, and they have the desire to read deeply.

order

You can think of the preface as a summary of the whole plan, including the purpose of the plan, how to solve the problem and what benefits you will get. The preface can also be used as the content of the proposal, simply reporting how the next content will develop, so that readers can know what information they will receive soon.

background

Why did you come up with this project? What data and changes did you see in the external environment before you decided to file a case? This part must collect objective data to support your argument, such as research reports on environmental trends and consumption trends. The more correct the information, the higher the credibility and the stronger the persuasiveness.

purpose

What do you want to accomplish with this plan? If it is a suggestion for customers, it is necessary to propose solutions to the difficulties that customers are currently facing. For example, if the company's products have low awareness in the market, the purpose of planning will be to "improve product awareness".

concept

Explain in one sentence: What will you do to achieve your goal? For example, for the purpose of "improving consumers' awareness of commodities", the concept of "distributing commodity samples at Taipei terminus where young people often appear" is drawn up. If it is difficult to express it completely in words, you can use illustrations or pictures to present it.

Specific countermeasures

In the concrete countermeasures, it is suggested to put forward the steps of the implementation plan and summarize the contents according to the formula of 5W1h. The more specific the countermeasure, the more convincing it will be. Make sure that everything has been arranged before implementing the plan, so that the implementation will be smoother.

Important document

What resources are needed for this countermeasure to be feasible? Here, you can emphasize your role in this project, what value you can play, and list the work distribution of relevant personnel in detail, so as to establish the image of "I can help integrate these resources and complete this project".

prospective earnings

What benefits will it bring to you after the successful planning? The expected income must be exact data, and it is best to clearly show the changes before and after the implementation of the business plan. For example, your company's current monthly income is 5%. If you adopt this business plan, you can predict your company's monthly income growth 10%. It will leave a deep impression when the obvious differences before and after adoption are pointed out.

Schedule

In the preliminary proposal, a rough schedule of implementation steps can be provided. When the project is decided to be implemented, a more detailed timetable will be worked out. The execution time of each task is clearly indicated by Gantt chart, and the length of operation cycle is indicated by arrows.

budget

Budget is the cost of implementing a business plan. If it greatly exceeds the customer's budget, the project will not succeed. Therefore, it is necessary to determine the scope of the budget before making recommendations. You only need to record the expenditure items and approximate expenses in the proposal.

question

List the possible situations honestly and put forward the countermeasures to solve the problems. This can increase each other's sense of security and trust. For example, due to uncontrollable weather factors, spare venues will be prepared for rainy days.

label

Conclude the project with a conclusion. The conclusion not only expresses thanks, but also provides the contact information of customers. Words of thanks can leave a good impression on customers. Providing contact information can facilitate customers to contact when they have questions about the project.

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