I suddenly remembered what the specialty store selling down jackets sells in summer. Do you also sell down jackets?

The specialty store only makes brands, not just down jackets. A brand store also supplies clothes for spring, summer, autumn and winter. According to the weather changes and seasonal changes, different styles of clothes are put on shelves in different seasons.

What's more, the concept of season is getting smaller and smaller. You can see the sale of spring clothes in winter and down jackets in summer, not for sale, but the latest models.

There is a popular fashion depreciation theory in the department store industry: "If you buy a day late, the fashion will depreciate by 0.7%", that is, a dress with a price tag of 100 yuan will only be worth 93 yuan after 10.

"This is why department stores sell spring clothes in June 5438+February, and down jacket stores sell down jackets in July and August." Out-of-season sales are popular in shopping malls just to catch the needs of some customers who like to drink "head water", and this kind of out-of-season sales is becoming more and more popular.

Last August, many down jackets sold well, even out of stock. "Some brands adopt limited strategies, and" hunger marketing "has achieved good results.