I'm the Head of the Company —— Comparison of sales laurels of four joint venture brands SUV

The 65438+ 10,000-class car is a pit for joint venture car companies, occupying valuable production capacity to maintain the break-even point. Just to make friends. Boutique cars such as GK5 and POLO are examples. They are unwilling to promote online and manufacturers are unwilling to build them. For these car companies, the level of 300,000 is a hurdle. By going up one flight of stairs, a first-line luxury brand, compares with each other to lower the price. It seems difficult for consumers to refuse the "sense of advanced" created by the brand in terms of product strength and brand strength. Non-luxury brands can't spell quantity at this price, so we should establish a brand image. The 200,000-class SUV is the broad road for joint venture car companies, with large sales and high profits. When you make friends, the brand tree is built. If you don't take some attitude and make money seriously, everyone will be the next PSA.

(230,000 Accord hybrids and C200L will enter the ABB exhibition hall, and the budget is100,200,000. When I first came into contact with luxury brands, I was baptized by the atmosphere created by lights and fragrance. Think of my sister's heartfelt "Sorry, I won't take Honda", and then the sales volume will be arched, and a dazzling financial policy will be introduced, and then a discount of 50,000 will be offered. Now it's sunny and the rain has stopped. Do you think you can do it again? )

(Citroen C3L, PSA, can't make friends, don't know the brand, can't walk, is an old unlucky guy. )

This paper compares the popular models of mainstream joint venture brand SUV: 202 1 CRV? 240 Tubo, Sharp 245, RAV4? 2.0, Tuyue 330tsi, are among the top sales of SUV models of their respective brands. Through in-store sales confirmation, the bare car price of CRV, Sharp and RAV4 models is not higher than 200,000; I'm a stranger to Tuyue. It is actually the SUV model with the highest sales volume of Volkswagen brand in June, which is higher than Tiguan, which has been deeply cultivated for many years. It is also a 200,000 compact. The four cars are the facades of their respective SUV models, and the prices are similar. It is more suitable to put them together.

This paper will be divided into two parts: drivability (driving performance, steering and control, comfort and sound insulation) and static (interior, space and ride), and compare the four cars respectively.

New CRV? 240turbo heard that the CRV after the mid-term modification optimized the sound insulation and throttle response. Mid-term change, newer than Hao Ying, has been sold for more than ten years, regardless of its ugly appearance.

RAV4？ 2.0 The space is not large, the configuration is not high, and the power is not very good. It looks unremarkable, but it is not worrying about selling. You said it was irritating.

Sharp International 245 Sharp International has always been a "cheap big bowl" attitude since its listing. Looking at the configuration table, the powertrain is the same level ceiling and fully equipped. A car model that looks very advanced, the sales volume is only a quarter of the other three models, so it is true. Why can't we wait for the sentence "If you don't buy it, you are not a person"?

In fact, the Tuyue 330tsi is exploring Yueyue with three other Volkswagen SUVs of the same level (compact class), and the Tuyue size is slightly smaller. The manufacturer is positioned at the intermediate level. How dare the media write this? I believe it anyway. You think that the public is only advanced, but in fact the public is directly more advanced.

Driving performance

Dynamic: Sharp ≈ Tuyue > New CRV>；; RAV4 .

Ride comfort: new CRV>；; RAV？ 4≈ sharpness > earth moon.

Responsiveness: Tuyue > Sharp ≈ RAV 4 > New CRV.

Sharp power performance is very good, the overall acceleration is coherent, the front section is light, and the middle and rear sections are powerful. The throttle command feels that the last paragraph is not particularly accurate. The throttle of the starting car should be stepped deeper than expected, and the slow acceleration will have a setback in the middle and low speed section. Similarly, the throttle depth will increase faster in the middle and high speed section. Downshift reaction is not particularly fast, but it will not affect the driving rhythm.

The dynamic level of Tuyue is also very good, and the somatosensory feeling is stronger when accelerating in the middle and late stages. The ride comfort is not good, such as the throttle of golf and mountain exploration has a critical point. Take one step less, one step more, and you will be able to adapt after you get familiar with it. Tuyue really doesn't walk if you step on the gas pedal less, and doesn't walk if you step on it more. First, hold down the throttle and move forward, then suddenly release the power, and the calibration is rough. After the speed comes up, the downshift response is quick, and it is still very enjoyable to drive.

The power level of the new CRV is also good, but the sense of acceleration is not as good as the first two models. The ride comfort is very good, even if the organ steps on the accelerator, it can drive quickly and smoothly. Poor responsiveness, from the empty throttle to the middle throttle, the dynamic response is one second slow, which greatly affects the driving rhythm; The small throttle response is very heel-to-heel, and the power release is also in line with expectations. In addition, the modified CRV brake pedal strength is finally normal, and there is no need to stretch the ankle to control the pedal strength.

The power of RAV4 is very weak, and daily driving is not as brisk as 1.2T Corolla acceleration 13 seconds. The gearbox has fast response and good ride comfort, which may be because this CVT has fast response, so there will be setbacks at the moment of medium and low speed power intervention.

If Tuyue can drive as well as it looks, there will be no regrets.

Steering and control

Steering feel: RAV4≈ new CRV≈ tuyue > sharp edge.

Japanese control: Sharp > Tuyue ≈ New CRV? & gtRAV4

In terms of steering feel, RAV4, CRV and Tuyue are all smooth, which is very logical with the increase of speed. CRV is partial in overall section, Tuyue is light in overall section, and RAV4 is just right. Using angle logic, RAV4 is slightly heavier, faster, feels a little weak when cornering, CRV and Tuyue are obviously heavier, and it is more bottomed when cornering. The sharp steering setting is familiar to Ford, with a strong sense of overall center and small damping. The retreat trend in the direction of slightly letting go is obvious, and the damping is always small with the increase of angle. In addition, as a sports car, the steering ratio is too large, and it takes two turns to play the full direction.

Daily driving experience, sharp body power is fast, light and flexible, but not sharp, you can relax and drive fast. The body response of CRV and Tuyue is not as good as that of Sharp, and the steering input is not out of line. RAV4 still feels like a standard SUV. Its body reaction is slightly slow, which is especially suitable for motivation. Not suitable for driving fast or driving fast.

The sharp steering wheel has the strongest spokes and soft leather, and the grip design at three or nine o'clock is also very suitable, and the grip is very comfortable. )

comfortable

New CRV>；; ? Tuyue ≈RAV4≈ sharp world.

Compared with other aspects, the difference between the four cars in dynamic shock absorption is not a world apart. Among them, CRV is perfect, with almost no slight vibration transmitted to the car body, no aftershocks, uneven road surface and thicker chassis. Tuyue's small vibration is handled well, but the big vibration is handled stiffly and has a sense of bounce. Sharp world feels that the chassis is very integrated, but the handling of small vibrations is not very effective, and the comfort is still lacking. RAV4 filters medium and small shocks in place, and the aftershocks of large shocks are obvious, especially the road conditions of speed bumps, which have unnecessary shaking.

Isolate sound

Sharp > Tuyue > RAV4 & gt New CRV

Sharp has the best sound insulation, and the isolation from wind noise and road noise is obviously better than the other three cars. The vibration suppression of powertrain is not good, and the vibration of seat, steering wheel and brake pedal is not small when parking in D gear.

The road conditions of Tuyue test drive have poor roads, and the subjective feeling controls the road noise well. There is no low-frequency rumble under the car body, and the wind noise is slightly worse than that of the sharp edge. The noise control of these two cars is at least not a vehicle short board.

RAV4 is subjectively not weaker than the first two cars in terms of sound insulation, and the control of ambient sound is also good. However, due to the weak basic power, it is necessary to speed up frequently when the driving rhythm is fast, and it takes a long time to maintain the high speed in order to achieve the expected speed, and the engine noise obviously destroys the sound insulation performance.

Compared with the previous generation, the modified CRV has no obvious improvement. It can isolate the ambient sound when driving in a steady state, the engine noise is very loud and rough when accelerating rapidly, and the road noise is obviously increased and poor at medium and high speeds.

Interior decoration

New CRV>；; Sharp boundary > RAV4

(The interiors of high-end Volkswagen cars are generally good, and the details are also very particular. )

Tuyue's interior look and feel is obviously stronger than the other three models. Everyone has LCD instruments, but interface readability, page texture and content richness are the best combination; The in-vehicle system is also the best, and only it supports Carplay；; The knob scale and key feel are the clearest and most comfortable. Jianghu? "This car is more advanced", but it can be said generously in the interior. In addition, for the masses who are good at creating the closing sound, the closing sound of Tuyue should be the countdown in the mass brand.

(The position of the modified CRV wireless charging board is unreasonable)

The interior of the new CRV has not changed much, and its appearance is very successful. At the same time, it is difficult to get started, the operation of the functional area is reasonable, and there is no sense of existence. Compared with other models, most of the wireless charging boards added by the new CRV are located under the T-shaped area of the central control, with the opening facing the bumper. The charging plate groove of the new CRV is very shallow and there is air leakage on all sides. During the test drive, the mobile phone of the test driver was also knocked out of the charging slot, which was unreasonable. Obviously, this is a forced configuration of the new CRV. In addition, the feedback of the key knob is not very good. Generally speaking, the new CRV interior has fewer slots, which is beautiful and easy to use.

Sharp interior lacks high-class atmosphere, but the materials are very good. Leather stitching is inferior to other styles. The steering wheel is coded with concentrated physical buttons and pull rods in the car, which feels good. It's just that good operational logic is more difficult than stacking. It is also a full LCD instrument, and its display effect and logic are not as good as that of the public. The high integration of central control and large screen is a disaster of ease of use. The test drive specialist demonstrated the big screen function, "Hello Ford, turn off the stereo". The big mute button on the steering wheel stands like a joke, and the designers and users of voice control are not very smart. Palm-sized air conditioning panel, opening and closing, air volume and temperature should be adjusted to the big screen, which may be particularly open.

(RAV4 gear handle is like a right-hand steering vehicle, which needs to be achieved a little bit in actual use, and the functional area is divided reasonably. I think the appropriate wireless charging position should be the brown area in front of the handlebar)

The interior of RAV4 is really "using the cost in an invisible place". Interior ergonomics is very reasonable and practical, and the buttons and storage compartments are convenient, which also belongs to "no sense of existence". There is no need for subconscious operation, and invisible places generate a lot of costs. In the visible part, the knob is so soft that there is almost no paragraph sense, and the steering wheel buttons are so hard that there are almost no buttons; The screen appearance is a large rear projection, the display is an old man-machine, and the brightness of the content is not enough under strong light; The bayonet position of the rear child safety seat is exposed and there is no cover plate. /kloc-cars over 0/00000 are rarely heard of; You can find many uneven seams in the whole T-shaped area. In addition, after a test drive of 4000 kilometers, the working noise of the glass window motor is sharp and loud. A test drive, in fact, gives people the feeling that it is going to break down. Maybe Toyota's running-in period is coming to an end.

Space and ride

New CRV>；; Tuyue >？ RAV4≈ sharpness

The new CRV is still great. The only place where the price of 20w is larger than CRV space should be Tiguan L, and the cutting and material distribution of seats are also reasonable. The tail box has a large volume and a low platform.

Tuyue's space exceeds expectations, the height of the rear seats is very good, and the calves can naturally sag. The seat material is slightly hard. The trunk platform is low and the volume is ok, but the height of the trunk threshold is high.

Compared with the body size, the interior space of RAV4 is obviously smaller, and the package of the driver's seat is slightly worse. The angle setting of the back seat backrest is the most soothing among the four cars. The trunk space is as good as CRV.

No matter the sports version or the regular version, the seats of Sharp International are hard, and the chairs on the way to and from work are not as good as those on the way to work. This is not the problem of the chair, but the wrong use of the scene. In addition, the trunk platform has high position, insufficient depth and low space utilization.

Since Ford Sales spent five minutes introducing me to the functions of this car, let's have a good chat. The composition of the whole vehicle should be three parts: vehicle information+vehicle settings+mobile phone interconnection. Vehicle information such as driving information and panoramic images will be triggered automatically without additional operation by the driver; Vehicle settings are set after the car is picked up and will not be adjusted frequently in the future; The frequent use of mobile phones is the interconnection of mobile phones, which is enough to display navigation, music, messages and so on smoothly. For example, Carplay has a high degree of recognition of the operation on the mobile phone, and it is not difficult to get started. Occasionally, there will be no entry threshold for changing cars. A good car doesn't need internet thinking, I don't need him to tell me the weather, I don't need car payment, I don't need to watch movies, order takeout or even navigate. Now more and more car machines tell me cheerfully that it can do these things.

Conclusion Ford Sharp is a very cheap product, whether on paper or offline. It has a compact driving experience and good dynamic performance. If one of these cars is worth 0.2 million/200 thousand, it's sharp. The new CRV is still the familiar Honda, which has many advantages and good practicability, but its disadvantages are also obvious. Tuyue is the result of dislocation competition that mass marketing has been good at for many years. The market price of the same class model is half a grade lower than that of competing products, and the same price model is one grade higher than competing products. Advantage is a traditional advantage, but the problem is an ancestral problem, and the market also buys it. RAV4 is still a good Toyota car, but the workmanship is really sloppy, but for Toyota, it seems that there is no need to worry about selling any car.

Subject to the cost, these cars can't do everything, that's for sure. So I didn't mean to criticize them, I just felt anxious for them. Comparatively speaking, they have no winners: each has its own advantages and disadvantages, and none has absolute advantages; From the market point of view, they are both winners: CRV and Hao Ying occupy the first place in the sales of joint venture SUVs, while? RAV4, Tu Yue sits firmly in the first echelon. Compared with the downturn of Ford brand one or two years ago, Sharp has a certain momentum and the market response is more positive. As a patriarch, you have the true story of your own sect, but you can't cheat. It's better to forget the rivers and lakes and make a fortune together. This is a growl.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.