Traditional Culture Encyclopedia - Weather inquiry - What does Beijing Power Ye Wei Culture Media Company mainly do?
What does Beijing Power Ye Wei Culture Media Company mainly do?
Following the rapid development of China's economy, the company takes "public relations strategic partner" and "news advertising consultant" as its orientation, takes "honesty, practice, assistance and suggestions" as its corporate philosophy, and relies on professional market communication experience to help customers provide appropriate and effective public relations strategies and communication means, shape, maintain and enhance their corporate image and product brand image, and improve their comprehensive market competitiveness. It has become the permanent mission of the media to help domestic brands stand on the stage of China.
Business scope:
Brand promotion: help enterprises to establish a good corporate and product image, improve their brand awareness, reputation and characteristics, and finally sell products under corresponding brand names.
Media relations: The company owns CCTV media, the weather forecast window of tourism channel, People's Daily, China Economic Net, CCTV and other major newspapers and major online media resources in Beijing. For a long time, the company has been committed to providing customers with the most suitable and effective media broadcasting platform and the best public relations strategy, and has achieved good publicity results.
Crisis management: the company strengthens information disclosure and communication with the public by integrating authoritative media reports, and strives for public understanding and support. Help customers coordinate and solve the reputation crisis, product quality crisis and relationship dispute crisis, and minimize their impact on the company's business development.
Corporate public relations: the company fully understands the communication demands of enterprises (organizations), analyzes the combination of corporate communication goals and media demands, and organizes effective public relations planning, public relations activities and professional publicity reports for writing/publishing public relations manuscripts.
Public relations: By integrating the reports of authoritative media on work performance, it is beneficial to properly handle various relationships, guide the trend of public opinion, improve social centripetal force by establishing its own image, and help itself to be in an advantageous position in regional competition.
Advantages of public relations:
1, the cost of public relations communication is low. Tens of thousands of dollars can make our products a household name all over the country, which is the biggest advantage of public relations communication compared with other modes of communication.
2. Public relations communication is easy to accept. Public relations communication belongs to soft communication, which is not as mandatory or rigid as advertising communication, and its communication forms are mostly loved by consumers.
3. Public relations communication can create a good relationship environment. By establishing image, improving social centripetal force, enhancing visibility, and creating a good relationship environment for enterprises.
Case introduction:
Shuanghui Group, Shandong Rizhao Iron and Steel, APP Guangjin Paper, Shaanxi Xianyang 505 Group, Wandashan Dairy, Chinese and Foreign Hotel Forum, Hainan Yalong Bay Tropical Paradise Forest Park, Gansu Jiayuguan Scenic Area, Lintan Yeliguan Scenic Area, Zhejiang Lin 'an Tourism Bureau, Henan yongcheng city, Xiangcheng County, Xixia County, Xunhua County, Qinghai Province, Dezhou City, Shandong Province, Lai 'an County, Fuxin County, Chongqing Kaixian County, etc. Tourism and cultural topics such as Huoqiu County in Anhui, Linxian County in Shanxi, Anze County, Renhuai County, Yichun City in Heilongjiang Province, tieli city, Youyi County, Wudalianchi Scenic Area, Zunyi County in Guizhou Province, qianxi county, Chicheng County and Nandaihe International Tourism Center.
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