Advertising copy

Advertising copy: No matter how you drink it, it always smells good! This is unusual, and you will obviously feel it when you drink it. The solid content of Yili pure milk is as high as 12.2%, which means that Yili pure milk is more fragrant and delicious, with higher nutrients!

Advertising slogan: natural good milk in Qingqing prairie.

Advertising copy: a bag of Yili pure milk a day, your bones will never make such a sound. Every 1 100 ml of Yili pure milk contains up to 130 ml of milk calcium. Don't underestimate this number, it will be very different from bones!

Advertising slogan: natural good milk in Qingqing prairie.

Advertising copy: drinking clear streams, listening to sweet birds, eating fat grass and breathing fresh air. In such a comfortable and comfortable environment, the milk produced by Yili cows has extraordinary natural quality and better nutrition!

Advertising slogan: natural good milk in Qingqing prairie.

Appreciation: these three series of advertisements have no patterns except the brand logo and product packaging in the corner. The elaborate layout and design of Chinese characters are skillfully used in the center of the picture, and through a series of onomatopoeia words, the voices of people who can't wait to drink milk are expressed respectively; Fracture sound caused by calcium deficiency; And the sound of cows grazing comfortably in a comfortable environment, mobilizing the imagination and association of the audience and forming a visual impact. The advertising copy vividly explains, comments and deepens the text of the picture, and tells the attractive aroma, pure and exquisite quality, the effect after drinking and its roots of Yili pure milk, which is very convincing and can impress consumers. It is a typical masterpiece with copywriting as the main form of expression.

2. Taitai Oral Liquid Case:

Advertising text:

Don't let the autumn rain get wet,

In a good mood, it looks natural.

Don't let autumn do any harm to women.

No chloasma, the face is real.

Don't let the autumn wind dry the moisture on your skin.

The skin is full of moisture and looks better.

Don't let autumn night be the beginning of insomnia.

Sleep well at night and your face will be fine.

[opinion] Taitai oral liquid series of advertising works successfully shaped the brand image. The damage to women's skin comes from dry autumn, which brings out the product characteristics in romantic autumn-caring for women's skin. While women enjoy romance, their skin becomes beautiful. Every advertisement has unity in composition, layout, copy and style, and all parts are very balanced, coordinated, coordinated and ingenious. Focusing on the center, the advertising copy publicizes the product features, composition and scheme from four aspects: "Don't let the autumn rain get wet in a good mood", "Don't let the autumn rain bring any harm to women", "Don't let the autumn wind dry the skin moisture" and "Don't let the autumn night become the beginning of insomnia", and successfully promotes the product. This advertisement won the Bronze Award for Medical and Health Care in 2000.

3. An idea of TV advertising for alcoholic drinks-tourism products

The tour guide is showing some blond foreigners around the scenic spots. Everyone was listening attentively to the tour guide's explanation, except a foreign boy who was wearing an embroidered dragon vest, silk shorts, round black cloth shoes, wine gourd hanging from his waist, and nondescript porcelain, and was a little absent-minded at the back of the team.

Beijing Summer Palace.

Guide: "The Summer Palace is a famous royal garden ..."

"item." The foreign boy blurted out.

The guide looked at him in surprise.

The young man rolled his eyes and said, "I mean antiques."

Xi an Lou Guan tai

Guide: "Xi An Lou Guan Tai is where I write books ..."

"Alcohol." The young man popped out another sentence.

The guide looked at him strangely.

The young man winked: "I mean, attractive."

Taihu Lake in Wuxi.

Guide: "Taihu Lake is famous for its beautiful scenery ..."

"Sweet." That foreigner again.

The tour guide was surprised again.

The young man made a face: "I mean Xiangshan and honey water."

Shanhaiguan Great Wall.

Guide: "Shanhaiguan is the end of the Great Wall ..."

"Pie." This time, the young man looked solemn.

The tour guide teased: "What pie is it this time, chocolate pie? Or strawberry pie? "

The young man thought for a moment: "Pie ... is pie."

The tour guide smiled and said, "Your words are quite accurate."

The young man mysteriously patted the wine gourd around his waist for the camera: "In fact, I mean' so-and-so wine'".

2

A Creative TV Advertisement for Alcoholic Beverage-Image

When the sun rises, a round of sunlight is reflected in the water.

The waves rippled and broke into a golden wave.

Gold letters with wine names emerged from the water.

Looking far away, there is a huge golden wine glass with a smaller wine name on the beacon tower of Shanhaiguan.

In the distance is the sea bathed in the rising sun, where a rising sun is beating and a red sun is flashing in the goblet, which together with the wine name constitutes a grand picture.

A woman in a red evening dress jumped into the sea from the beacon tower.

A vigorous male voice: "for your life, melt the idea of the sea into sunshine."

Logo.

three

A creative TV advertisement of Chinese patent medicine-image article

A group of beautiful natural scenery.

Grassland, rivers, oceans, deserts, mountains and rivers ...

Voice-over: "We live in nature."

On the TV screen, the weatherman is broadcasting the weather forecast.

Botanists measure the leaves of plants in tropical jungles.

Divers are taking pictures of underwater animals with underwater cameras.

The zoologist sent the gorilla back to the big forest and the gorilla turned his head. The eyes of the eyes will not give up.

Voice-over: "We pay attention to nature."

In the scorching sun, people are harvesting wheat.

A beam of sunshine.

People sunbathe on the beach.

A cabin in the forest.

In the Arctic, Eskimos wear wide fur hats on their heads.

Bamboo rafts are rowing in the green river.

Voice-over: "Nature also cares about us."

Under a leafy tree in vilen, a little girl was taking a lunch break. A leaf slowly floated down, getting bigger and bigger, and finally covered the little girl.

Voice-over: "So-and-so (medicine) is the essence of nature's concern."

four

Creative TV advertisement for children's food-treasure hunt

Music.

A piece of green grass with a faint golden color.

A white ball rolled into the picture, and a little girl in a red vest skirt ran over and leaned over to hold the ball.

Small hands holding the ball left the ground, and white balls were rolled up on the turf, revealing a dark and ancient stone step leading to the underground.

Nose, eyes and small hands suddenly appeared on the smooth ball.

The ball said mysteriously, "Let's go treasure hunting!" " "

The little girl walked down the steps with the ball in her arms, and the dim light outlined some doubts on her face.

Voice-over of the ball: "There are treasures of gold and silver below. I know, I'll take you with me. "

The broken and gloomy stone wall was covered with mossy stone steps.

The girl's immature voice-over: "Baby?"

The girl's silhouette, with doubts and fears in her expression. A bright light suddenly shone on the girl's face, and a round of brilliance hit her eyes.

At a fork in the tunnel, there are old steps below, and a hole is exposed on one side of the stone wall, from which the bright sunshine shines.

The girl looked at the steps below and turned to the bright sunshine.

The voice of the ball: "There is treasure below, down, down."

A cheerful voice came from outside the cave.

The ball urged anxiously, "Get down, get down."

The girl stared at the bright light, threw away the ball and ran to the sun.

The ball rolled into the dark tunnel.

In the sun, on the grass, countless children's foods are dancing happily and singing brand names happily.

The little girl ran quickly to the children's food and danced happily with them. The little girl's childish voice sang along with the food: "Healthy so-and-so (food) is the treasure."