What did the CCTV host say when he became popular for broadcasting weather news?

Recently, CCTV anchor Zhu Guangquan became popular on the Internet for broadcasting a weather news, and was praised as "joke online".

This is not the first time that Zhu Guangquan has attracted widespread attention for his lively broadcast language. For example, in July this year, a high-temperature heat wave was likened to "almost enough to fry the pan and sprinkle some chopped green onion."

As for why he did this, he once said that he wanted to warm up the news. On the premise of authenticity, accuracy, and seriousness, find some space of your own.

"I am in the cold air, and I miss you all a lot lately"

In the past, CCTV anchors gave people the impression of being dignified and serious, but occasionally they would show a humorous side. Among them, Zhu Guangquan was Known as the "King of CCTV Freestyle".

On November 2, in CCTV's "***Common Attention" column, Zhu Guangquan said when broadcasting a weather news:

"Hello, I am traveling eastward. The cold air has been missing everyone recently, so I couldn’t wait to come in from the Northeast this morning. I couldn’t help myself, and brought the first snowfall since the beginning of autumn this year to Changchun, Jilin, although it was a little later than usual. . My planned itinerary in the next few days is as follows: On the 3rd, I will freeze and cry in the Northeastern Inner Mongolia region; on the 4th, I will freeze in the Xinjiang and Tibet regions, so you should hurry up and put on more clothes, don’t wait for me to knock on the door. ”

The reporter found that this is not the first time that Zhu Guangquan has attracted attention due to his lively broadcast language. For example, in July this year, a heat wave hit the northern region, turning on the high temperature mode. Zhu Guangquan reported during the show: "It's so hot that you can cook it and sprinkle some chopped green onion."

This humorous reporting method won unanimous praise from the audience, and netizens commented: "The best cold smile in the national service "", "Give me ten such news!"

It has been 14 years since he joined CCTV after graduation

Public information shows that Zhu Guangquan, 38, started working in the CCTV department in 2003 It has been the 14th year since I graduated from Communication University of China and joined CCTV. As the leader of the new generation of announcers, Zhu Guangquan has hosted almost all the news channel programs, such as "Evening News", "News 30 Minutes", "News Live Room", "International News", "*** "Same Focus"...

As a CCTV anchor, Zhu Guangquan not only has a humorous and down-to-earth reporting style, but also has superb professional qualities. When Zhu Guangquan hosted "***Common Attention" in 2013, he attracted attention for being too calm.

When Zhu Guangquan was broadcasting the news, a staff member suddenly broke into the camera, quickly took away a microphone in front of Zhu Guangquan, and sorted a stack of manuscripts on the right side of the table, while glancing at the host. Then exit the screen. Although the whole process took less than 5 seconds, Zhu Guangquan kept a calm expression and ignored the whole process. His mood was not affected at all. He broadcast calmly, which made people sigh with emotion for his professionalism and dedication.

Many netizens praised his calm performance in times of crisis, saying, "There is a kind of calmness called: anchor Zhu Guangquan."

He put down his body and became a warm anchor

Referring to the fact that he was dubbed the "CCTV Joker" by netizens, Zhu Guangquan once said in an interview: "We don't think that It’s a joke, just to make our news a little warmer, and we have been doing this for at least 6 years.”

Zhu Guangquan said that everyone may have a label-based understanding of CCTV anchors, and I think you are. You should sit upright and keep a straight face, but this is really not the case. "As early as 2003, when I first joined the news channel, the anchor's voice began to change. Even now, the news channel anchor's broadcasting status can be seen to have changed. It is no longer the kind of preaching style broadcast, but to A change in direction that is more down-to-earth and closer to the people."

As for the scale of freedom of expression, Zhu Guangquan said that humor should not be out of proportion, and innovation should not deviate from the mainstream. It must be done under the premise of authenticity, accuracy and seriousness, to do some display and find some own space. If there is no edge, it is not called innovation, it is called "car accident scene".

Regarding Zhu Guangquan’s popularity, CCTV said that the “jokes” in the eyes of these viewers are actually flowers that bloom naturally on the innovative soil of CCTV news.

It reflects his connotation and talent!