Sony mobile phone: it's a long story "high cold"

If I use one word to describe today's Sony mobile phone, I have thought for a long time and thought of one word: high cold. Why not use "high end"? Isn't Sony mobile phone expensive and comparable in texture to iphone?

Expensive is always the feature of Sony's flagship mobile phone. Sony is not expensive. In recent years, it is rare to see the flagship model of the Bank of China version below 6000 yuan, even though the latest Sony Xperia PRO-I costs 1 1 000 yuan. After all, the high-end mobile phones of Apple, Huawei and Samsung are also more than 10,000 yuan.

Why is it "cold"? The word "high cold" generally describes a noble person who is difficult to get close to. Sony's mobile phone has never been high-profile. Whether it is price, design or system, it is purely sharp and incisive. Clear water means no fish. The positioning of Sony mobile phones is almost impossible to be infinitely close to user preferences like Xiaomi.

This is Sony. You don't have to buy it, but you can enjoy the design of Sony mobile phone, the image system and the consistent native type system.

Of course, Sony is qualified to be willful. Even if the mobile phone is not profitable, it is also a position for Sony to show its brand and muscles. Home appliances, games, entertainment and other businesses are enough for Gensonnie to ignore the revenue brought by mobile phone business.

Prove to the world that Sony has always maintained a professional standard in the field of mobile terminals, which may be the original intention of Sony to insist on making mobile phones.

Sony introduced a stunning C6802 in 20 13. Its huge mobile phone body and 6.4-inch flat screen were already the peak of the industry at that time. I vaguely remember that the price of the Hong Kong version was around 5,000 yuan. Compared with other smart phones of its generation, this Sony mobile phone is full of personality in terms of workmanship, design and even screen quality.

But why didn't I feel any discomfort with Sony mobile phone at that time, but today the system of Sony mobile phone has become the worst except the price?

The reason is that the smart phone systems of the same period as Sony phones eight years ago are actually similar, and the optimization made by manufacturers is far lower than today. Now, the Eight Immortals have demonstrated their magical power. Whether it is Apple's ios or HarmonyOS system, including major Android camp manufacturers, the beautification and performance improvement of the system has become one of the core competitiveness.

How about Sony's mobile phone? Still insist on the limited optimization of minimalist original system, not talking about overseas markets. As far as the domestic market is concerned, it is indeed weaker than other competing products in localization.

However, a piece of news on June 16 last year cheered fans who love Sony. Meizu actually cooperated with Sony mobile phone! Can Meizu's flyme be used on Sony phones?

There is a saying on foreign posters:

In Sony's official channels, this cooperation was also explained:

Once it is realized, it is conceivable that you can easily use flyme, a system with obvious localization advantages, on Sony mobile phones with outstanding texture, which is a leisure thing.

However, please pay attention to the wording of both sides. It's not that the Sony Xperia mobile phone completely adopts the flyme system, but the Sony mobile phone system we will see in the future is still the same as the original system. However, in order to be more grounded, Sony Xperia will adopt some localized applications of flyme, such as weather, geographical location, information and other application services.

This method is somewhat similar to the mode that Baidu once provided Chinese search engine services for several major portals in the early days of the domestic Internet. Sony still insists on its own characteristics, only aware of the problem of insufficient localization, but it will not completely change, but will tear open a hole and cooperate with mature domestic manufacturers.

In fact, this has been a big change for Sony, but obviously, there are many people who like Sony's mobile phone industrial design in the domestic market, but domestic mobile phone users still care more about the price and the applicability of the system. According to Sony's mobile phone strategy in China, even if some applications of flyme are introduced, it is estimated that there is still a long way to go before it can become a national mobile phone like Huawei or return to its past popularity.

When is Sony mobile phone no longer cold? It seems that this question is easy to answer. For the China market, it is difficult or not so simple to reduce the price or completely optimize the system.

Sony is not a hammer, Meizu is not, and Xiaomi is not. Sony is a highly global enterprise. According to Sony's annual report, mobile business is not Sony's main business. When Sony's mobile phone is more important than games, entertainment and consumer electronics, there may be a complete change.

There is a saying: if you like her, tolerate her. To paraphrase, if you like Sony mobile phone, tolerate all its shortcomings. If you love and hate Sony mobile phones, it's a long story to choose whether to use them or not.