What are the copywriting skills of Xiaohongshu?

The first step is to copy the first picture.

In the little red book, the first picture is the first thing users notice when browsing. If the first picture is not done well, you will fail completely, because others are not interested in clicking in, and you will have no follow-up traffic.

The first picture and the title behind it, * * * have played a role in attracting users' attention. Usually, the first picture can be added with some guiding copywriting, but the quality of copywriting and the processing level of the picture are higher.

Here we can recommend you to use some picture templates, such as band-AIDS, and Xiaobai can also make good-looking cover pictures.

For example, there is a typical template in Little Red Book, which is to add a copy in the lower right corner of the first picture, and use eye-catching colors such as red in the upper left corner to express the pain points of users. Then, the solution is given in the lower right corner. The general idea is the pain point of users and the selling point of products.

The second step is the title of Little Red Book.

The title is as important as the first picture and plays a role in attracting users' attention.

Augus, an advertising guru, said that the average number of people reading headlines is five times that of people reading the text.

1, the title is 20 words at most, including punctuation, so you should show endless temptation within a limited number of words.

2. The title should contain keywords. As I said before, when you write the title of the little red book, you should always keep the key words in mind. For example, if you want to write a whitening mask product, the words mask and whitening will appear repeatedly in your title and remarks. The title can be divided into two parts, the first part is bait, leaving suspense, and the second part takes over the product, and then guides the user to enter words along the title to seek answers.

The third step is text copying.

The text, like the title, should also contain keywords, and at the same time bear the title part, giving users the answers they want to know.

To put it simply, we can write in three steps. Let's take hydrating mask products as an example.

In the first paragraph, writing the notes as "I" can improve the authenticity of the notes. In addition, it can shorten the distance. At the same time, you can tell your troubles. For example, I am in the north, the weather is very dry, and my face is always peeling. I used a lot of products that were not very effective until I found a certain product.

The second paragraph makes a general introduction to the product features by using the selling points of the product and the benefits to users. For example, high-tech, cost-effective, can make your skin moist, elastic and tender, and pinch it to make you spray water. Here, high technology and high cost performance are the selling points of products, and how to do your skin well is the benefit of users.

The third paragraph, using the method of product use and the final transfer of experience, write out the method of product use and the effect after use step by step, and deepen the impression of users on the product. For example, tear open the packaging bag, find out what texture the mask is, what kind of touch it feels on the face, remove the mask after fifteen minutes, how full and smooth the skin is, and so on.

Finally, play your writing style as a copywriter, grasp the user's psychology, describe a beautiful picture, and add a topic, and the whole process will be over.