From Qingyan Ancient Town to Hongfeng Lake, we are happy to test drive Qichen Big V & Qichen Star.

When the media arrived at the first hospital of Fan Wen in Qingyan ancient town, it was the first time to light up. At the end of the Qing Dynasty, a scholar named Zhao Yijiong came out of Qingyan Ancient Town. In Guizhou, where literature and ink are relatively poor in history, this is a great event that Shili Baxiang and even the whole Guizhou are proud of. Today's Guiyang Fanwen No.1 Academy is a luxury theme hotel rebuilt on the basis of Zhao Yijiong's former residence.

After the buffet dinner, the organizer prepared a brief test drive briefing for the next day's activities in advance. Aside from the usual product introduction and description of the test drive process, wuyue, the chief product expert of the commodity planning department of Dongfeng Nissan Qichen Business Headquarters, mentioned two points, which can particularly impress the media present here: First, product design needs to have a bottom logic, and all functions should be based on this bottom logic. "Happiness" is the bottom logic of Dongfeng Nissan Qichen's car making; Second, life can't be happy all the time, and maybe even 90% is unhappy. Only 10% is truly precious happiness. The pursuit of Qichen brand models is to take good care of and give full play to this 65,438+00% happiness in the life of car owners.

Homogenization is an inevitable problem after the large-scale popularization of any commodity. Taking cars as an example, all brands can only seek innovation and change in limited space such as appearance, interior, space, configuration, power and chassis. How to create differentiation? It is nothing more than weighing and selecting all the functions that can be superimposed on the model within a limited cost budget. How to choose? You have to have a basis, which is probably the underlying logic of the so-called car. For example, Qichen, since happiness is the underlying logic of its vehicle research and development, will try its best to keep all the elements that can bring happiness and amplify happiness to the owners, such as cool and eye-catching appearance, simple and relaxed interior, comfortable driving experience, as many entertainment functions as possible such as car KTV. There are still many details in this.

I recalled my impression of Dongfeng Nissan Kaichen. Indeed, this brand seems to take happiness as the background color from the day it was born, which runs through all aspects of its vehicle design and marketing activities. It is also based on this background color that the test drive of Dongfeng Nissan Qichen SUV Gemini was held. It is well said in the invitation: If "going north to Guangzhou and Shenzhen" is the face of China people, then the vast town is the lining of China people. Compared with the traffic in big cities, you may find more leisure and happiness in small towns. Taste the natural scenery, read the unique culture, taste the special food, travel around the fireworks world and discover the beauty of the small town.

The SUV Gemini composed of Qichen V and Qichen Star will gradually enter beautiful towns such as Nan 'ao Island, Qingyan Ancient Town, Gongjiacun and Longhui. And lead everyone to explore the truest happiness of town life from south to north through eight representative towns scattered all over the country, and experience the product value of the 2023 Qichen SUV Gemini. Qingyan Ancient Town is the site's "land of happy exploration" and the first national 5A-level tourist attraction in Guiyang. There is not only the cultural context of the former residence of the champion in the late Qing Dynasty, but also famous local specialties such as rose ice powder, cake porridge and champion hooves, which also makes media friends from other provinces linger and admire.

Taking a night's rest in the Champion Academy may be able to touch the aura of Champion Lang. The next morning, the whole person looked refreshed, and the weather was very tacit, sweeping away the rainy days for many days, revealing blue sky and white clouds. The test drive team drove out of Qingyan ancient town and headed for Hongfeng Lake. I test-drive Kay Chen Xing. Kay Chen Xing V and Kay Chenxing are both equipped with 1.5T high-efficiency engines, which match the 7DCT gearbox. The maximum power 140kw and the peak torque of 260N·m, which is an adequate power system for Gemini, especially in the process of acceleration. This is also in line with the introduction of wuyue, the chief product expert at the test drive briefing last night: according to a large number of household users' research, the speed-up performance of vehicles in the speed range of 40-80km/h is the most frequently used by users, so the power system of Qichen SUV Gemini has been specially adjusted for this stage, that is, the speed-up performance in the middle section. In addition to the same power system, compared with the Qichen V, the slightly higher positioning of Qichen Star has a wider and more comfortable interior space and richer configuration.

Dongfeng Nissan Qichen is an independent brand launched by a joint venture car company, so you can not only see the characteristics of high configuration level of independent brands, but also see the shadow of Japanese cars in driving quality. Compared with the early years when some independent joint venture brands directly applied the old model platform of joint venture parent brand for secondary development, today's Dongfeng Nissan Qichen models are all developed in the forward direction, and you can hardly see the shadow of parent brand Dongfeng Nissan in terms of appearance and interior. Only after driving can you vaguely feel that this is still a Japanese car. How do you feel? The chassis is soft but not messy, gentle, comfortable, light and easy to drive.

After more than an hour's drive, we arrived at the first punch point: the second village on the right side of Hongfeng Lake. Adjacent to the famous Gui 'an ten thousand mu cherry blossom garden. Although the cherry blossoms are not in bloom at this time, the rape blossoms in Shan Ye have already smelled of spring, and the colorful external walls of the second village building are still full of the romantic temperament of Miyazaki Hayao's fairy tale world. My media colleague and car model, Dong Dong Jie, couldn't help but let herself go and made a guest appearance for us.

After taking a perfect photo in the second village on the right, we went to the nearby experience park to attend a feast and a trip to the countryside, and enjoyed lunch. The staff of the restaurant greeted us with their own beautiful dances. In the beautiful mountains and water, the afternoon was so soft.

On the way back, I changed the driver, so I can enjoy the comfort of the Queen's co-pilot seat in Kai Chen Xing's co-pilot seat. Electric leg rest, four-way waist support and massage function effectively alleviate the drowsiness for half a day.

In the afternoon, we returned to Buyi Village, Longjing, near Qingyan Ancient Town, where we experienced the non-genetic "bean dyeing" technique. For our local media, the skills of batik, tie-dyeing and bean dyeing of Guizhou ethnic minorities are actually similar, and the freshness is not so strong. But for the media friends from other provinces who come from afar, the ethnic customs here obviously make them find happiness again.

For personal reasons, I missed the happy dinner that day. It is said that Dongfeng Nissan Qichen specially created a "Happy Blind Box" fun session for this event. Every media who participates in the test drive will prepare a gift that can represent happiness in their hearts and write down happiness wishes. As a "happy messenger", Dongfeng Nissan Qichen packaged these gifts into a "happy blind box" and passed them on to the next station media, thus linking the beautiful magnetic fields between towns and making happiness continue to heat up between them.

It is worth mentioning that as a pioneer and practitioner of Dongfeng Nissan's new energy, Qichen brand has always insisted on the exploration of youthfulness, electrification and intelligence. At last year's Guangzhou Auto Show, it unveiled two new energy vehicles: the first brand-new concept car based on Qichen V-π original pure electric platform-Qichen Ve concept, and the first Qichen big V DD-i super hybrid equipped with Qichen DD-I super hybrid technology, which officially opened the comprehensive transformation of Dongfeng Nissan Qichen to the new energy field.

Dongfeng Nissan Qichen, facing the transformation of new energy, also started a new journey of brand happiness in 2023. Through this test drive of "Looking for a Happy Life in a Small Town" SUV Gemini, you will find that the happiness advocated by Cheng Kai is actually as simple as that.

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