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Profit model of e-commerce industry
the profit mode of B2B mode
B2B should be the most profitable e-commerce business mode in China at present. B2B mode mainly aggregates a large number of enterprises and merchants through the Internet platform, forming a big information ocean of buying and selling. Buyers and sellers choose trading objects on the platform and complete the transaction through online electronic payment. E-commerce among enterprises is the most worthy of attention and discussion among the three modes of e-commerce, because it has the most development potential. At present, there are two types of this mode in China. One is that large enterprises build their own B2B e-commerce websites to carry out e-commerce, and enterprises reduce costs and increase sales through e-commerce, such as online procurement and online distribution launched by Haier and Lenovo. The other is the third-party e-commerce platform. There are more than 3 million small and medium-sized enterprises in China. Due to the limitations of small and medium-sized enterprises, only more than 2 million have websites. Third-party e-commerce platforms are divided into two types: comprehensive platforms. Refers to e-commerce websites that can serve many industries and fields, such as Alibaba, Netsun business treasure, HC, global sources and China suppliers. Industry verticality platform. Specify an e-commerce website located in a specific professional field. Such as China Chemical Network, China Medicine Network, China Clothing Network, China Textile Network, Electromechanical Home, etc.
Main profit modes: advertising, search, trading, value-added services, offline services and business cooperation
3.2 The profit mode of B2C mode
B2C mode is the earliest e-commerce mode in China, which is marked by the official operation of 8848 online mall. B2C means that enterprises provide consumers with a new shopping environment through the Internet-online stores, and consumers shop and pay online through the Internet. Because this model saves time and space for customers and enterprises, it greatly improves the transaction efficiency, especially for busy office workers, this model can save valuable time. At first, the characteristics of goods sold online were also very obvious, which were only limited to some special goods, such as books, audio-visual products, digital products, flowers, toys and so on. These goods have low requirements for buyers' sensory experience such as seeing, hearing, touching and smelling. But up to now, goods such as clothing, audio equipment, perfume, computers, mobile phones and so on have also begun to be sold online. At present, the payment method of B2C e-commerce is mainly a combination of cash on delivery and online payment, and most enterprises choose logistics outsourcing to save operating costs.
main profit models: selling products of the industry, selling derivative products, leasing products, auctioning, selling platforms, franchising, membership, internet service, information release, advertising for enterprises and consulting services for manufacturers in the industry
3.3 C2C profit model
The emergence of C2C model is marked by the establishment of eBay in 1998. At present, eBay mainly adopts C2C model. C2C e-commerce mode is a person-to-person online transaction behavior. At present, C2C e-commerce enterprises adopt the operation mode of building an auction platform for buyers and sellers, charging transaction fees in proportion, or providing a platform for individuals to open shops on it, charging fees by membership. The three basic elements of retail e-commerce are information flow, logistics and capital flow. C2C has been basically solved, and the real difficulty at present lies in transaction credit and risk control. The Internet has broken through the geographical limitations and turned the world into a huge "stall", and the virtual nature of the Internet determines that the transaction risk of C2C is more difficult to control. At this time, the provider of the trading market must be in a dominant position, and a set of reasonable trading mechanisms must be established, which is conducive to the online transaction. The rapid development of eBay in the United States is inseparable from the perfect credit system of American society, except PayPal. In C2C transactions in the United States, PayPal plays the role of both the acquirer and the bank. This dual role enables PayPal to gather a large amount of funds from buyers and sellers and control the transactions and credit status of buyers and sellers. This year, China's e-commerce websites launched payment tools such as Alipay and Anfutong, as well as the compensation system, which greatly improved this crisis of purchasing trust. However, it still takes a long time for C2C market to completely break through these constraints.
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