What should I pay attention to when driving a through train?

Five aspects should be paid attention to in driving training in taobao guest: inexperienced novice sellers should not drive blindly, products with unsightly pictures should not take the through train, products with too high or too low prices are not suitable for driving, products without sales are not suitable for driving, and small and medium-sized sellers should not compete for hot keywords.

1, inexperienced novice sellers should not drive blindly.

As we all know, the through train is an advertising model that burns money, so it is best to know the basis of its operation before deciding to drive, such as how to calculate the quality score of the through train, how to choose the keywords of the through train, how to bid, how to improve the click-through rate, how to improve the conversion rate and so on. Otherwise, blind driving without any foundation will only waste money.

Don't take the through train for goods with bad pictures.

In the promotion of through train, the picture is the most important factor to get the click-through rate. The picture is not good-looking, even blurred, how to attract buyers' attention? No attention, no click-through rate. No click-through rate, no traffic. No traffic, no sales. Driving a through train won't make any difference.

3. Products with too high or too low price are not suitable for driving.

The conversion rate of products that are too expensive to drive is definitely not high; Products with low prices are likely to cause buyers to doubt their quality. Therefore, the price of products selected for through train promotion should be moderate, ensuring the positive price ratio of input and output, and exchanging profits for advertising fees.

4. Products without sales volume are not suitable for driving.

No consumer will like a product that doesn't sell well. The higher the cost performance of the products participating in the through train, the better the sales volume and the higher the conversion rate.

5. Small and medium sellers should not compete for hot keywords.

The higher the popularity and traffic of keywords, the greater the competition, and the more money will be spent, which is unbearable for small and medium-sized sellers, so don't blindly compete for those popular keywords, and it is a good choice to lock in long-tailed words.

Extended data

note:

1. Is the setting of delivery time reasonable?

How to put it in time is reasonable, which depends on the audience of your product. For different products, consumer groups are different, so the consumption habits of different consumer groups may be different. Therefore, we also need to observe these data to understand when customers enter the store and how the transformation is going. And how to get these data, the data cube can help you.

2. Two delivery methods

In order to prevent accidents, several sets of plans need to be prepared before implementation. It is also necessary to open a through train. There are two main delivery methods, one is intelligent delivery, and the other is to realize the process of evenly delivering the baby in time; The other is the promotion of daily quota. When the quota is reached, the product will go offline in advance.

3. How to set up the delivery platform?

Today, there are mainly three platforms, including PC, wireless and some ways outside the station. What kind of promotion method to choose depends on the conversion rate of products on each platform, and we should focus on platforms with our own advantages according to the conversion rate.

4. How to set the baby title?

To do a good job in Taobao, it is very necessary to understand the optimization of Taobao SEO, and the design of baby title is an important part of it.

Baidu encyclopedia-Taobao training