Fresh e-commerce "520" flowers sell well, "romantic economy" heats up, and flower e-commerce expands.

At present, major platforms strengthen the construction of flower supply chain, lay out dire

Fresh e-commerce "520" flowers sell well, "romantic economy" heats up, and flower e-commerce expands.

At present, major platforms strengthen the construction of flower supply chain, lay out direct mining bases and set up processing centers to control the cost of flowers and ensure the quality of flowers. With the increasing convenience of e-commerce logistics, the market scale of flower e-commerce continues to expand, and the track of flower e-commerce is moving closer to the market scale of 100 billion.

Box Horse: In May, the sales of flowers increased by 2 times year-on-year.

According to Box Horse Beijing data, in May, the sales of flowers tripled year-on-year. With the blessing of Labor Day, Youth Day, Mother's Day, "520" and other festivals, the demand for flowers has been further stimulated. In order to cope with the peak season of flower consumption in May, Box Horse increased the stock, and Kunming Base directly distributed new flowers every day to ensure the quality and freshness. Box Horse revealed that in May, "Flower God" Paeonia lactiflora won the "first place on the list" and became the "top stream" of the flower market. According to the data of Box Horse Beijing, the sales volume of Paeonia lactiflora increased by 5-6 times from May/KLOC-0 to May 1 9. Color-changing sunset corals, emperor performances and other minority flowers have increased significantly.

This year, Box Horse launched the 100-day "uninterrupted power supply" plan, and the peony season will achieve "long standby". From March to July, consumers can buy more than ten varieties of high-quality peony in China. Yan Lu, the person in charge of Box Horse Garden, said, "Among them, Chengdu, Sichuan, Heze, Gansu, Lanzhou and Tianjin run through the main line from March to June, and Yunnan, Luoyang and Jinhua are auxiliary resources."

Ding Dong buys vegetables: the price of flowers is stable, and roses sell well.

During the "520" period, Ding Dong bought vegetables and put on flowers. According to the person in charge of buying vegetables and flowers, in Shanghai, Beijing and other places, many users who live at home choose "sending flowers across regions" to book a bouquet of roses for their loved ones to express their love. Ding Dong has prepared gift flowers, including red roses, pink gradient roses, champagne roses and daily rose bouquets, and newly put on the 99 yuan Rose Peony "520" package.

From May 18 to May 20, the overall pre-sale volume of roses bought in Ding Dong doubled compared with the same period of last year, among which the pre-sale volume in East China exceeded one million, and the rose package was sold out before June 19. The pre-sale volume of roses in Beijing exceeds several hundred thousand.

According to reports, due to the low temperature weather at the beginning of this year, the growth time of many flower producing areas was delayed, and the supply of raw materials for roses in the market was insufficient, which led to a general increase in prices. Ding Dong buys vegetables. All roses come from their direct mining bases in Yunnan's main flower producing areas, which can better stabilize the quantity and price. At present, the price of flowers on the platform is the same as in previous years. Through the whole cold chain transportation, the shortest time from picking to sending to Shanghai warehouse can reach 48 hours, which ensures the freshness and long flowering period of flowers to the greatest extent.

Besides roses, all kinds of cheap flowers and green plants are also on the shelves. On May 19, Ding Dong launched the "balcony garden" potted gardenia rose green plant package for pre-sale. According to the person in charge of buying vegetables and flowers, with the resumption of production, more spot flowers will be put on the shelves in the future to better meet the needs of users.

Fresh every day: the sales volume of red roses has increased by over 10 times.

On the day of "520", Daily Youxian said that the overall sales of flowers will double. The red rose symbolizing love is most favored by users, and its sales volume has increased by over 10 times.

Under the mode of direct production, Daily Fresh has achieved accurate ordering and replenishment by increasing the construction of intelligent supply chain of flowers, which greatly reduced the cost and loss of flower procurement. The flower business was profitable in less than a year.

The scale of the flower e-commerce market continues to expand.

The competition on the flower e-commerce track is becoming increasingly fierce. According to the data of Tianyancha, there are nearly 66,000 flower e-commerce related enterprises in China, all of which include "e-commerce" and some of which include "flowers and flowers", among which the flower e-commerce enterprises established within five years account for nearly 70%. Judging from the registered capital of enterprises, 30% of the registered capital of enterprises is less than 6,543,800 yuan. In terms of geographical distribution, the number of flower e-commerce related enterprises in Guangdong and Shanghai ranks in the top two, with10.6 million and10.5 million respectively, accounting for 25.0% and 23.9% respectively, far exceeding other provinces.

The three-year average growth rate of flower e-commerce related enterprises reached 2 1. 1% and 202 1 year, and the number of registered flower e-commerce related enterprises was about 5240, with a growth rate of 6.5%. Since 2022, there have been nearly 820 newly registered flower e-commerce related enterprises.

According to public reports, with the increasing convenience of e-commerce logistics, the market scale of flower e-commerce is constantly expanding, and it is expected to exceed 1000 billion yuan in 2022 and reach 654.38+05 billion yuan in 2025.

Editor Wang Lin

Proofread Lin Zhao