I want to know the different benefits brought by different advertisements, thank you. . .

Analysis of advertising business and advertising media of Luquan Advertising Decoration Co., Ltd.

In 2007, Luquan Advertising Decoration Co., Ltd. of Tuquan County further expanded its advertising business, developed and represented many media, and established the only professional advertising company in Tuquan that integrates various media publishing and agency. At present, the advertising media published and represented are:

Newspaper printing category: Inner Mongolia postal advertisement, Tuquan communication, Luquan advertisement, loose page advertisement, etc.

Television images: CCTV, provincial and municipal TV stations, advertisements for sudden spring weather forecast, etc.

Mail business letters: Inner Mongolia business letter advertisements, etc.

Outdoor advertisements: Optimus Prime at Tuquan-Urumqi, Tuquan-Taonan intersection, Optimus Prime at Tuquan-Zhongqinan gas station intersection, landing light box on Xinhua Road, wall advertisements on the south side of Jiexin Park (former procuratorate), etc.

Electronic network category: www.tqgg.com (Luquan advertisement), developing online media (home in Tuquan), etc. What is advertising? As the name implies, advertising is widely advertised. Advertising is a means of mass communication. Advertisers systematically transmit information about goods or services through the media to promote sales. The most basic function of advertising is cognitive function. Advertising can help consumers know and understand the trademarks, functions, uses, methods of use and maintenance, places and methods of purchase, prices and other contents of various commodities, thus playing the role of transmitting information and communicating production and sales.

There are many types of advertisements, which can be classified according to different media. Enterprises and individuals should choose the most suitable form according to different needs. There are differences in application between the advertising media owned and represented by Luquan Advertising Decoration Co., Ltd.:

Newspaper printing advertisement

Among all kinds of advertisements, newspaper advertisements are currently in the first place. The advantages of newspaper advertising are mainly reflected in:

The readers are wide and stable. In many areas, a newspaper can reach more than 90% of families, and its publicity scope is extremely extensive. With the wide coverage and prestige of newspapers among the masses, it is easy for enterprises to make new products get faster publicity effect and enter a favorable market competitive position as soon as possible.

Flexible and mobile. For enterprises, newspaper advertisements can be used for targeted publicity. For example, in the choice of regions, sometimes products may not sell well in some places, but they may have broad prospects in another place, and enterprises can strengthen advertising in the latter region. Another example is the selection of personnel. In order to strengthen the pertinence of product promotion, enterprises can choose newspapers or newspaper columns for advertising according to different readers of different newspapers. The flexibility of newspaper advertisements is also manifested in the fact that newspapers can modify advertisements a few hours before copying. Due to the change of weather, supply and many other unforeseen changes, it is often necessary to modify unprinted advertisements at the last minute.

Be welcomed by readers. Newspaper advertisements are also welcomed by readers because of their flexibility. Readers can read newspapers intensively, skim or even browse. The length of time to watch advertisements depends on the reader's interest, and there is no limit. For time-sensitive advertisements, such as TV advertisements and radio advertisements, this is impossible.

The above characteristics of newspaper advertising make it especially suitable for retail advertising.

The pricing of newspaper advertisements depends on the circulation of newspapers and the different pages of newspapers. Generally speaking, the larger the circulation, the more prominent the layout and the higher the charge.

Television image advertisement

Since the TV gradually became popular and widely entered the households, TV advertisements have made great progress with its great advantages. This is because TV advertisements have some advantages over other advertisements:

One is universality. For the masses who can't publicize through the print media or the publicity image is not profound, TV can publicize and play a great role in publicity. Because TV advertising is less influenced by the education level of the audience, especially after TV plays an increasingly important role in modern family life, the influence of TV advertising is even greater.

The second is intuition. Television advertising uses the comprehensive effect of vision and hearing to display goods intuitively, which has a demonstration role, so it can leave a deep impression on consumers. Toy manufacturers often choose several new products that have not yet been listed to advertise on TV to attract children's interest with their novelty, strangeness and beauty. At the same time, for more complex toys, not only demonstrate how to use, but also demonstrate how to maintain. Sometimes it is accompanied by a plot, which makes the whole picture full of strange words and stimulates children's desire to buy. In this way, customers can not only choose their favorite toys through TV advertisements, but also greatly shorten the shopping time.

The third is fun. The TV screen can let creative people gallop their thoughts and win. Many TV advertisements attract audiences with their imaginative animations and peculiar dubbing effects. Shanghai No.5 Detergent Factory promoted "White Cat" detergent on TV, with vivid pictures of white cats jumping and brisk Cantonese tunes, which were refreshing and unforgettable. Through advertising, the sales of "White Cat" detergent soared, from nearly 200 tons per year in 1979 to more than 4,000 tons in 1983, which not only sold to major cities in China, but also entered the international market.

The fourth is tolerance. Although TV advertisements are shorter than radio advertisements, they usually last only 10 to 15 seconds. However, repeated publicity on TV can still make some enterprises' products "famous" greatly.

Television advertising also has its limitations. The first is expensive, expensive. The second is the lack of selectivity. Extensive publicity has both advantages and disadvantages. Many advertisements need to selectively promote the audience, which is difficult for TV advertisements to do. Therefore, for daily necessities such as hygiene, food, medicine, toothpaste, clothing and other commodities with large consumption, it is suitable to use TV to advertise; On the contrary, it is not suitable for TV advertisements of some special commodities such as home appliances and equipment with narrow consumption.

Hand-packaged advertisement

At present, many enterprises and units print brochures, which are easy to save, readable, easy to read for a long time and impressive to readers. The disadvantage is that it is highly targeted and suitable for internal promotion.

Some people call packaging advertisements "silent salesmen". Commodity packaging is one of the important strategies for enterprises to publicize and sell products. Smart manufacturers print simple product introductions on packaging, which becomes packaging advertisements. It is very thoughtful to introduce the contents of goods with paper, boxes and cans. With the penetration of goods into consumers' families, advertising fees can be included in the packaging costs, which is convenient and economical for enterprises. In recent years, many manufacturers have simply printed the main products they produce or operate on the outer packaging of goods (such as plastic bags), thus expanding the role of packaging advertising.

This form of advertising is suitable for both hosts and guests and has been widely welcomed.

E-mail commercial letter advertisement

There are many kinds of mail advertisements, such as sales letters, postcards, folding pages, brochures, product catalogs, enterprise introduction cards, calendars, calendars, leaflets and so on. It sends all kinds of print advertisements to potential consumers by means of communication, with wide coverage, low cost, high speed, flexible form, clear goal, direct connection and high selectivity. E-mail advertisements also have a strong human touch, which is convenient for connecting feelings. For each email advertisement, the author can concretize it into the most appropriate form according to his own subjective wishes. Many promotional letters and postcards are humanized, which makes mail advertisements develop rapidly in recent years. Through email advertising, enterprises generally have a detailed list of users, but it is very simple to post them one by one according to the list.

Outdoor media advertising

Outdoor advertising is an evergreen tree of the media. In the long run, outdoor advertising has a very broad space. We are now in a transitional stage. From a global perspective, the communication environment is changing, the market environment is changing, the competition is becoming more and more fierce, and the communication environment is becoming more and more complicated. There are many reasons for this change, but a very important factor is that the emergence of new media has brought revolutionary influence to our present life. This change is still happening now, and we are in the stage of change every day, because it is so subtle that you can't feel it. So, what kind of impact will it have on the outdoors? Outdoor will be the biggest beneficiary. With the change of communication environment and the decline of the influence of mass media, you can stop watching TV, reading newspapers and surfing the Internet, but you can't leave home. You will see outdoor advertisements when you go out. Outdoor advertising is not affected by this change, so the development of outdoor advertising is unchanged now. Many forms will change in the future, but the dependence of corporate brands on outdoor advertising will not be affected, which is a very large space for media utilization.

Electronic network advertisement

Network is the abbreviation of Internet. This new media is newspapers and periodicals, which is the "fourth media" after radio and television. Internet not only has the general characteristics of newspapers, radio, television and other media, but also has the unique advantages of digitalization, multimedia, timeliness and interactive communication. The information flowing on the Internet is rich, diverse, timely, global, free and interactive. In short, the Internet is the ultimate direction of our media. For public relations communication, it is inevitable to gradually incorporate Internet communication.

Online advertising is highly concerned. According to the data, TV can't concentrate people's attention. 40% TV viewers are reading at the same time, 2 1% are doing housework at the same time, 23% are eating, drinking or cooking, and 8% are talking on the phone. On the other hand, 55% of online users do nothing while using the computer, only 6% are talking on the phone at the same time, and only 5% are eating and drinking water. Netease's daily average page views exceed 390 million, attracting advertisers is no longer a problem, and advertisers are willing to spend little money to achieve the same effect as expensive traditional advertisements.

Online advertising is more targeted. Traditional media, such as television, radio and newspapers. They may be aimed at specific consumers at a certain time, but as far as the whole media is concerned, their goals are almost universal, including consumers of all ages, education levels, income levels and living standards. Through the establishment of a complete user database, the website can master the data of users' age, gender, geographical distribution, hobbies, income, occupation, marital status, etc., and then help advertisers to put advertisements in a targeted manner through accurate advertising positioning technology.